- ChatGPT makes the leap to a platform with applications that work within the chat.
- Integrated purchasing arrives with Instant Checkout and an agentic commerce protocol.
- New developer kits: Apps SDK (MCP) and Agent Kit for AI agents.
- Initial rollout outside the EU; permissions and privacy controls are available from within the chat.
OpenAI has moved to convert ChatGPT on one platform happens: from now on, the Chatbots can activate third-party applications, execute tasks, and even close purchases without leaving the conversation.The goal is for users to manage their digital lives using natural language and from a single location, without jumping between tabs or endless forms.
In practice, you'll be able to request a playlist from Spotify, design a poster in Canva, or book a hotel with Booking.com directly from the chat, and also initiate integrated payments and shipping when you want to buy a product. All of this falls under a strategy that positions ChatGPT as a “gateway” to services and businesses, with usage figures already counting hundreds of millions of users weekly, according to the company.
How it works within the conversation
The applications are activated with instructions in natural language: just write something like “Spotify, put together a playlist for a party on Friday” or “I need a square poster for Instagram on Canva.” Plus, the system can suggest apps contextually: If you talk about looking for housing, he will propose Zillow to explore properties and filter results without leaving the chat.
The first time you use an app, ChatGPT will request explicit authorization and inform you of what data it will share with the third-party developer.. OpenAI ensures that applications should collect only the minimum information required, with clear privacy policies and increasingly granular controls so that the user can decide which categories of data they allow to be used.
The flow is conversational and guided: The wizard is responsible for orchestrating the steps, calling the appropriate APIs and returning structured results.If the service requires additional permission or a login, the chat indicates this and asks for confirmation, keeping the interaction in a single, consistent environment.
Initial partners and upcoming releases
At the start they are integrated Spotify, Booking.com, Canva, Coursera, Expedia, Figma y Zillow, with deployment in markets where these services operate and, initially, in English .
OpenAI announces new additions in the coming weeks, with names like Uber, DoorDash, Instacart, OpenTable, Target, Peloton, Tripadvisor, TheFork and AllTrails on the list of those who will arrive later.
The apps will be available to registered users on the Free, Go, Plus and Pro plans, as long as your region is supported. The company also plans a directory to discover applications within ChatGPT and facilitate its distribution.
Integrated purchasing: from advice to payment
The most striking novelty is the “Instant Checkout”: the user asks for recommendations by price, quality or features; ChatGPT performs the "unsponsored" search as promised by OpenAI and displays relevant options.. If you decide to buy, You click on “buy” and the system manages the electronic payment and shipping without leaving the chat.
On the way out, Integrated purchasing debuts in Etsy shops in the US, and will expand to over a million Shopify sellers laterThere are no additional costs for the buyer: The commission is assumed by the seller through a small rate or membership scheme. However, the movement raises common questions about possible conflicts of interest in product recommendations, despite the declaration that the classification is organic.
To boost this ecosystem, OpenAI has introduced the Agentic Commerce Protocol, an open standard developed with Stripe that enables instant purchases within ChatGPT and integrates more stores and platforms in a compatible way. The protocol is offered as open source (Apache 2.0 License) to accelerate adoption.
Tools to create on the platform
The Developers have Apps SDK available from today, a development kit for building applications that “live” within ChatGPT. The SDK relies on the Model Context Protocol (MCP), an open standard that connects the assistant with external data and tools, and allows apps to work on any platform that adopts this model.
Furthermore, OpenAI launches Agent Kit, set to design AI agents that reason, retrieve information, and act autonomously. Includes pieces such as ChatKit (embeddable interfaces), performance benchmarks, and secure connectors to enterprise data, with the idea of making it easier for developers to publish agents within the ecosystem.
The company will open a application review and publication process and announced that it will incorporate monetization channels for developers, with sharing models and usage tiers. ChatGPT will display apps contextually to improve frictionless discovery.
Availability and business plans
Activation of applications and in-app purchases begins outside the European UnionOpenAI is working to expand availability to Europe “soon,” with progressive support for languages and regions. Also on the way are Business, Enterprise and Edu editions for organizations and schools.
Regardless of the plan, The first run of each app will ask for clear consent and explain what data is being shared., with additional controls coming before the end of the year to further restrict the use of sensitive information.
Risks, doubts and the impact on the market
Open the door to third parties forces to reinforce healing and safetyA key challenge is the user experience: if several apps can respond to the same thing, The system must transparently decide which one is activated and why, avoiding confusion or contradictory responses within the chat.
Also There are questions about the reliability of critical processes such as purchasing, although the user maintains control and confirms each step. To reduce errors, OpenAI will enforce strict usage policies, permission validations, and privacy controls. finer in the user panel.
On the competitive level, The movement threatens traditional search and e-commerce as we knew it.If the assistant compares prices, filters quality, and buys for you, platforms like Amazon or sponsored search engine results could lose some of the traffic with purchase intent.
With this move, ChatGPT transforms from a simple chatbot into an operational environment where apps, agents, and commerce coexist.If successful, it will not only change how we interact with digital services, but also how we discover products, manage permissions, and make payments—all without leaving the conversation.
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