HBO Max raises its price in Spain: here are the plans and the 50% discount

The Warner Bros. Discovery platform has announced a HBO Max price adjustment in Spain that will affect both new and existing customers. The change fits into the The wave of revisions that streaming is experiencing and, although it is not surprising, touch the monthly bill of a good part of users.

The movement also affects those who enjoyed historic promotions, including the famous 50% discount "for life." That Benefit remains, but recalculated based on the new rates, so veterans' monthly payments will increase slightly.

What changes and since when

HBO Max is informing by email that the increase will be applied on the next billing date on or after October 23, 2025That is, not everyone will see the new amount on the same day: it will depend on when each subscription renews.

The warning comes after months of brand transition and a update of the Terms of Use, where the company reminds us that it may introduce changes to service, display, and accessibility as part of its product development.

If you are currently enjoying a promotion, the new price will come into effect at the end of that promotional period. Anyone who is not satisfied can manage the plan or drop out from the account at any time without penalties.

In the detail of figures, the standard plan customers who paid €9,99 will increase to €10,99 per month; those who had the lifetime discount will see an adjustment from €4,99 to €5,49 on that same plan.

Rates and plans in force in Spain

Today, the commercial offer is structured in three main levels with its official prices in Spain, in addition to annual modalities:

• Basic with ads (€6,99 per month / €69,90 per year): Up to 2 simultaneous playbacks, maximum quality 1080p, ad inserts.
• Standard (€10,99 per month / €109 per year): Up to 2 simultaneous playbacks, 1080p, ability to store up to 30 downloads.
• Premium (€15,99 per month / €159 per year): Up to 4 simultaneous streams, 4K UHD with Dolby Vision/HDR10 and Dolby Atmos, up to 100 downloads.

In addition, there is a package Max + DAZN (€44,99 per month) or with a sports supplement (€5 per month) for those interested in that additional coverage.

Is the 50% lifetime benefit maintained?

The promotion of 50% off launched upon the arrival of HBO Max in Spain remains valid for those who already had it, as long as the plan is maintained and the conditions of the offer are met. However, it applies to the new rates:

• Basic with ads: €3,49 per month.
• Standard: €5,49 per month.
• Premium: €7,99 per month.

It is worth remembering that the benefit could be lost if change plan, extras are added or the requirements of that original promotion are not met.

Market reasons and context

The company argues that the revision of quotas responds to the increase in acquisition costs, content creation and product development, with the aim of sustaining investment in the catalogue and improving the experience.

Warner Bros. Discovery management has even stated that the price of the platform is below its actual cost, relying on large-scale productions such as 'House of the Dragon', whose budget is around 200 million per season. On the immediate horizon are releases such as the prequel 'It: Welcome to Derry', the reboot from 'Harry Potter', new episodes of 'The White Lotus' and 'The Last of Us', or the next installment of 'House of the Dragon'.

The adjustment is also part of the general trend in the sector: the proliferation of plans with ads, policies on use outside the home are tightened and competitors like Netflix, Disney+ or Prime Video have modified prices and conditions in the last year.

Following the brand's return to HBO Max and the restructuring of its offering, the platform is seeking to balance investment and sustainability without abandoning its commitment to high-profile productions.

What options do you have as a user?

Before the rise, you can change plan o rotate streaming platforms, consider the annual option to save compared to monthly payments, or cancel your payment directly from your account if the new fee doesn't fit.

If you enjoy a temporary offer, remember that the updated price will be applied upon completion That promotion. To avoid renewing it, it's best to cancel during the last month of the promotional period.

Those who need more quality and devices have the Premium option. 4K with up to four playbacks (put HBO on TV). For more sporadic uses, The plan with ads reduces the fee at the cost of viewing advertising.

The scenario is as follows: new active rates in the next billing from October 23, clear details of monthly and annual plans, and maintenance of the 50% lifetime interest under certain conditions. With the entire market adjusting prices and formats, the final decision depends on the usage, catalog, and budget of each household.