- Spain will implement its price adjustment on October 23 with new monthly and annual rates.
- In the United States, the increase is already in effect for new registrations; current registrations will pay more starting November 20.
- New US prices: $10,99, $18,49, and $22,99 per month depending on the plan; annual prices also increase.
- Warner Bros. Discovery is seeking greater profitability and has not confirmed further increases in Europe for now.
The tariff update is now a reality: HBO Max increases its plans in different markets and places the focus on the balance between catalog and business sustainabilityThe move comes at a key moment for the sector, with major utilities adjusting their strategies after years of accelerated growth.
In Spain, The change will be applied on October 23rd. as announced at the end of September. In parallel, United States activated his upload to new registrations the October 21, with impact for current customers starting November 20th after due notice.
When the increase is applied and who is affected
The company has confirmed that there will be minimum notice of 30 days for those who are already subscribed, so that the increase is reflected upon renewal or on the next monthly bill, depending on the country and plan type.
In the United States, new subscribers They have been paying the new fees since October 21, while current users will see the change. from November 20 in monthly payments; annual plans will notice this upon renewal.
For Spain, the adjustment was notified in advance and comes into force October 23. There are no additional announcements of price changes in Europe beyond this update.
These are the prices in Spain
The rates for the Spanish market are now as follows, with monthly and annual options. Basic Plan with ads It stands at 6,99 euros per month, with an annual alternative of 69,90 Euros.
- Basic Plan with ads: 6,99 euros/month | 69,90 euros/year
- Standard Plan: 10,99 euros per month | 109 euros per year
- Premium plan: 15,99 euros per month | 159 euros per year
The review represents the first major adjustment in timing and, according to the information available, There is no confirmation of new immediate changes in Spanish territory..
New tariffs in the United States
In the US market, The increase is between 1 and 2 dollars per month depending on the plan contracted.The prices are as follows for monthly payments:
- Basic with ads: $10,99/month
- Standard: $18,49/month
- Premium: $22,99/month
Annual plans also increase: $109,99 (Basic with ads), $184,99 (Standard) and $229,99 (Premium). Current customers will receive the regulatory notice and will see the increase upon renewal if they are on an annual plan.
Why HBO Max is rising: the context of the sector
Warner Bros. Discovery CEO David Zaslav had already hinted that the platform had room to adjust prices, stressing that the service was "below" its valueThis positioning reflects a Streaming trend towards profitability after years of intense investment.
At the same time, the company is going through a internal reorganization with plans to separate its business areas by 2026 (streaming and production on the one hand; international television on the other), a process that coincides with market conversations and unsolicited offers of interest.
Will there be more increases in Europe?
For now, The company has not reported any new increases for Spain or the rest of Europe. beyond the adjustment that is activated on October 23. It is advisable to monitor promotions, renewals and possible changes in the pricing policy as the market evolves.
As a backdrop, other platforms have made moves in recent months, which It reinforces the idea that the sector is entering a phase of consolidation and tariff review after the expansion period. and options to know How to rotate streaming platforms without losing series or paying more.
What's changing for current subscribers
If you already had HBO Max, changes will come to you with advance notice and will be applied coinciding with your monthly billing cycle or in the annual renewalIn Spain, the adjustment will be seen in the quotas starting on October 23, including those who came from old promotions that expired on these dates.
In United States, Monthly subscribers will notice the increase starting November 20th., while annual plans will be updated upon completion of the current period, with no retroactive changes.
The scenario that emerges after these movements is that of a more mature streaming, with rates aligned to the real cost of the content and with territorial variations that respond to the situation of each market. We'll have to keep an eye on the coming months to see if prices stabilize in Europe and how consumers cope with the new level of spending.
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