- Bitly implements a preview page on free links before redirecting the user.
- Ads are included on the middle page, which may affect the user experience.
- Paid plans allow you to skip the preview and ensure a direct redirect.
- There are free alternatives like TinyURL or Rebrandly to avoid this limitation.
The popular link shortening service Bitly has introduced a major change to its free version, something that could affect those who use the platform frequently. From now on, users who access links created with free accounts will see a Preview page before being redirected to the final destination.
This change has repercussions for both individual users and marketers and businesses that rely on short links to share content without interruptions. The introduction of this additional step could influence the effectiveness of campaigns and digital strategies.
How does the new Bitly preview page work?
When a person clicks on a shortened link with a free account or scan a unit’s QR code generated through the same plan, you will be directed to an intermediate page. On this page, you will be able to see information about the destination of the link before continuing to it.
One of the most relevant aspects of this update is that The preview page will include advertisingThis suggests that Bitly is looking to further monetize its free service by showing users ads before allowing them to access the final content.
What impact does this new feature have on users?
This change may have different consequences depending on the type of user. For those who use Bitly occasionally, the new preview page may simply be a minor inconvenience. However, for those who use Bitly on a regular basis, the new preview page may simply be a minor inconvenience. companies, content creators and marketing experts, it represents an additional barrier that can affect the effectiveness of their short link strategies.
Some potential problems include:
- Highest dropout rate: By adding an extra step, there is a risk that users will decide not to continue to the final link.
- Loss of credibility: The introduction of advertisements on the intermediate page could cause some users to distrust the link.
- Disruption in user experience: Those who use Bitly links in marketing efforts may experience reduced ease of access to their content.
Is there a way to avoid the preview?
For those who wish to maintain a seamless direct redirection, the only option is to upgrade to one of the Payment plans from Bitly. Premium users can continue to enjoy the service without the middle page and ads.
Alternatives to Bitly to avoid the preview page
With the implementation of this new feature, many people might consider using alternative services to shorten links without interruptions. Some options that still offer direct redirection in their free plans include:
- TinyURL: Allows you to shorten links without adding any intermediate page.
- Rebrandly: Offers link customization and free plans without ads.
- T2M: Solution with advanced link analysis and management tools.
The change implemented by Bitly seems to be aimed at generate revenue through advertising and encourage the use of its premium plans. While the preview may provide security by preventing access to malicious links, it also introduces an interruption that may not be to everyone's liking.
If you frequently use shortened links in marketing, social media or business strategies, it is recommended evaluate if this change affects your traffic and conversions. Should this prove to be a problem, it may be helpful to explore other services that still offer a seamless direct redirection experience.
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