How to find brands on Hacoo and why it is so controversial

Last update: 10/02/2025

  • Hacoo is a Shein-like platform that functions as an online store with social media elements.
  • The app doesn't allow you to search for products from well-known brands, but users have found alternative methods.
  • Links shared on social networks such as TikTok and Telegram allow access to products not visible in the app.
  • Many of the branded products purchased through these methods are counterfeits.
Hacoo

Find brands in Hacoo It has become a hot topic for many people who are fond of online shopping, although it is an issue that is also generating some disputeUnlike other popular online stores, Hacoo has gained a very good reputation for the apparent ease with which users can find clothing and accessories from well-known brands at very low prices.

So where is the problem? What happens is that, in reality, The application does not directly display these productsTo clear up any doubts, in this article we will explain in detail what Hacoo is, why it is in the eye of the storm and, above all, what method buyers use to find branded clothing on this platform.

What is Hacoo and why is it so popular?

Hacoo is an online shopping platform that has gained notoriety for the quantity of products at low prices that it offers. Its design and operation are reminiscent of other shopping apps such as Shein, but with a different approach: it integrates a kind of social network where users can browse articles similarly to how they would on TikTok or Instagram.

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What has generated controversy is that, although the app does not appear to show counterfeit products, a multitude of videos have appeared on social networks such as TikTok in which Buyers They show how they have obtained clothing and accessories from well-known brands within the platform.

Can brands be found on Hacoo?

find brands on hacoo

If a user enters the application and uses the search engine to find products from major brands such as Nike, Adidas or The North Face, most likely no results will appear. Hacoo has taken steps to prevent the marketing of identified products with registered trademarks in your search engine.

However, on social networks and user communities a message has been shared method which allows access to these products. The key is not in the search within the app, but in the use of direct links that buyers themselves share in Telegram groups and TikTok videos. We explain it below:

The method for finding brands in Hacoo

Users searching for branded clothing on Hacoo use a recommendation based system within communities. This procedure normally follows the following steps:

  1. a buyer acquire a product in the application and receive it at your home.
  2. After share your experience on social media through videos or posts.
  3. These videos often include: direct links to the products purchased.
  4. Other users access these links and purchase the same products within Hacoo without having to search for them manually.
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This method has allowed many people to find brands on Hacoo and products that do not appear in normal searches. You just have to know the trick.

Are these original products or counterfeits?

hacoo shopping

This is certainly one of the most controversial aspects of Hacoo. Unfortunately, most of the branded products that can be obtained through these links are forgeries. In many of the viral videos on TikTok, comparisons can be seen between products purchased at Hacoo and their original versions, making it clear that they are not authentic items.

Still, many Buyers They continue to opt for these garments because of their reduced price and the difficulty in distinguishing them from the original products at first glance. They know that, although they will not find brands in Hacoo (the official ones), they will find something very similar. It is a question of taste and priorities.

How does Hacoo respond to the sale of counterfeit products?

From its official website, Hacoo has assured that it is Committed to the protection of intellectual property, removing suspicious products and taking action against sellers who break the rules. However, the fact that products from brands continue to appear on the platform suggests that the control is not entirely effective or that they are somehow allowing this practice to continue.

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Unlike other more established online stores that have had to clean up their image over time, Hacoo is still at a stage where it is looking to gain popularity. This leads some to think that they allow these methods to continue to work in order to attract more users and that, for the moment, they are not too concerned about the question of whether Hacoo brands or very successful imitations can be found.

On the other hand, although on their website they indicate that their headquarters are in Ireland, the lack of transparency about its real origin raises doubts about the company's true focus.

With the growing popularity of this platform, it is only a matter of time before stricter measures are taken to prevent the sale of fake products, either due to pressure from the affected brands or from the competent authorities. That's all we can say for now about finding brands on Hacoo. In any case, this app is a phenomenon that demonstrates how online commerce has evolved and how much the way in which consumers look for alternative ways to access products at a lower cost has changed.

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