How to sell on REDnote from outside China

REDnote, known within China as Xiaohongshu, is a platform that has gained great popularity in recent months, especially after the recent TikTok ban in the United StatesUsers from other countries often wonder if it is possible Sell ​​on REDnote from outside ChinaIn this article we give you the answer.

This platform, which began as a shopping guide for Chinese tourists, has evolved into an interactive social network where users can share experiences, discover content, and make online purchases. It also offers interesting business opportunities that international sellers can take advantage of.

What is REDnote and why is it so popular?

It is often said of REDnote that it is something like the Chinese version of Instagram, although equipped with additional social commerce features. In China, the platform is widely used to discover and share recommendations on fashion, beauty, travel and lifestyleIts growth has been driven by its active community and its ability to connect brands with interested consumers.

The app has more than 300 million monthly active users, mostly young women. Its interface allows users to post photos, videos, and texts, as well as interact through comments and share experiences in real time.

One of the key factors of its recent success has been the migration of so-called “TikTok refugees”American users have sought alternatives following the platform's potential ban in their country. Many of them are interested in learning how to sell on REDnote from outside of China.

REDnote as a social commerce platform

REDnote has gone from being a simple social network to a social commerce platform that allows users to purchase products directly from publishing. This integration has facilitated the growth of emerging brands and independent sellers. These are some of its strengths:

• User-generated content: Most recommendations and reviews come from users themselves, which builds trust and credibility.
• Community Interaction: Marketers and brands can interact directly with their potential customers.
• Personalized recommendations: Its algorithm shows relevant content based on the user's interests.

Is it possible to sell on REDnote from outside of China?

For sellers outside of China, REDnote represents a unique opportunity to reach a broad and highly engaged audience. However, there are several key aspects that should be considered before embarking on the adventure of doing business through this platform:

Creating an account and adapting to the language

International sellers can register on REDnote using their phone number or Apple, WeChat, QQ, or Weibo account. It is recommended to set the application to English for easier navigation.

Publishing engaging content

Selling on REDnote from outside China successfully depends largely on the content quality. Posts with eye-catching images, detailed descriptions and engagement with the community they usually have a better reach.

Marketing strategies on the platform

REDnote allows collaborations with Chinese influencers, who can help foreign brands increase their visibility. Sponsored posts should be subtle and appear organic to maintain user trust.

Payment and shipping methods

One of the main challenges for international sellers is adapting to the payment systems used in China, such as WeChat Pay and AliPay. They must also have a reliable logistics option for delivering products within the country.

What types of products are most successful on REDnote?

REDnote is especially popular in the categories of fashion, beauty, technology and tourismSome of the most searched products on the platform include:

• Cosmetics and personal care products
• Designer clothing and accessories
• Electronics and gadgets
• Experiences and tour packages

TikTok's potential ban in the US has led to a massive increase in users on REDnote. According to platform leaders, this migration has prompted the company to look for ways to moderate English-language content and implement translation tools to facilitate access for international users.

However, REDnote's expansion outside of China faces some challenges, such as the censorship and content regulation within the country.

With a base of growing global users With a focus on community-generated content, REDnote is establishing itself as one of the most influential social media platforms today. Its social commerce model and active community make it an excellent option for those looking to sell products outside of China, provided they know how to adapt to its dynamics and regulations.