How to try on clothes virtually with Google Doppler

La online clothing shopping has changed forever with the arrival of artificial intelligence. And Google has actively participated in this with the launch of Google Doppl, an experimental app that lands with the promise of eliminating the uncertainty surrounding online clothing purchases and making the experience much more immersive and personalized.

The idea of virtually try on clothes before buying them It's becoming increasingly popular. The main goal: to reduce returns and build customer confidence. Until now, many stores offered fairly generic virtual fitting rooms, which only allowed you to see how clothes fit on a standard model. However, Google is proposing a much more advanced solution: visualizing clothes on our own digitalized body. Yes, you read that right.

The Google Doppl revolution and its virtual fitting rooms

The bet of Google Doppl and its virtual fitting room is clear: create an avatar on which to project any selected garment, thus achieving an experience as faithful as possible to trying on clothes in a physical store.

To do this, you only need take a full-body photo of yourself with your phone. The Doppl app guides you to achieve a valid image: clear background, good lighting, and a natural posture from head to toe. After uploading this photo, a personalized virtual avatar with your actual proportions. From there, you can choose clothes from stores, social media, screenshots, or even photos sent by friends. In a matter of seconds, Google's artificial intelligence digitally superimposes the chosen outfit onto the avatar, adjusting details and proportions to preview the result before deciding to buy.

This advancement far surpasses previous versions, in which clothing was displayed on "standard" models that bore little resemblance to the wearer's actual proportions. It is now possible see how a garment fits on a body that resembles the buyer's, identifying volumes, how the fabric adapts and the differences in drape that can also be observed in motion.

Main functions of the virtual fitting room and Doppl

One of the biggest advantages of Doppl is the flexibility. Not only does it allow you to try on clothes from a specific store, but you can also upload images or screenshots of garments seen anywhere: e-commerce, Instagram, physical stores, Pinterest, etc. Artificial intelligence is responsible for process the image of the garment and merge it with your avatarPlus, you can save and compare different outfits, share them with friends or fashion consultants, and request feedback in real time.

Another innovative feature is the option to generate an AI-animated video in which the avatar 'walks' or moves, showing how the garment would behave in action. This provides a more realistic perspective, helping to assess details such as the movement of the fabric or whether the garment fits properly when the user turns, bends, or walks.

Google Doppl and its tester allow you to save your favorite looks to review later or make quick comparisons, eliminating confusion after trying on different outfits. They also offer a social approach: sharing clothing try-ons with a few taps in the app, making it easy for friends or family to provide feedback before deciding what to buy.

How to try on clothes with AI step by step using Google tools

These are the steps to follow:

• Download Google Play or access the fitting room on Google Shopping/Search Labs from your mobile device, currently available in the United States.
• Sign up and take a full body photo, following the guidelines to ensure quality: clear background, good lighting and natural posture, without including other people or excessively loose clothing.
• Select the garment or outfitYou can use store images, social media photos, screenshots, or items sent by friends. The system supports tops, pants, skirts, and dresses, but not yet shoes or accessories.
• Upload the image of the garment and let the AI ​​process the combination. In seconds, you'll see the result on your avatar, both as an image and as an animated video if you prefer.
• Save, compare and share the looks you like the most. You can review your previous fittings, submit them, or request feedback.

Important: The feature is available only to those over 18 years of age, and accounts must have web activity and search personalization enabled.Currently, Google Doppl is limited to the United States, with plans for future expansion.

Technical requirements and best practices for an optimal experience

To make the virtual test as accurate as possible, Google sets several requirements for photos:

• Only your own photos are accepted, no images of other people are used.
• Full-body photo, alone, with good posture and without third parties present.
• Avoid posing with your hands in your pockets, slouching, or wearing loose clothing. Also, avoid taking photos with your phone too close.
• Good lighting and a clean background make it easier for the AI ​​to detect contours and proportions.
• Uploading photos of minors is prohibited, as this feature is restricted to adults.

If the image doesn't meet the requirements, the app will request a new one. Because this is an emerging technology, there may be errors in the generation, such as clothing that doesn't match well with certain body types.

Current limitations of the Google Doppl virtual fitting room

Although the technology is promising in its experimental phase, it still presents major limitations:

• Visual fitting does not guarantee correct sizing; the AI ​​only provides a guideline.
• At the moment, you can only try on one garment at a time, without complete combinations or multiple sizes at the same time.
• The catalog is limited to items in the Shopping Graph, excluding sponsored ads and products not available there.
• Some garments or materials may not be detected well, generating unrealistic results on certain bodies, postures, or in poor lighting.
• For now, it does not support footwear, accessories, underwear, or swimwear.

These limitations are part of a continuous improvement process, in which Google collects data to improve the reliability and realism of the system in future versions. To better understand the technological aspects, it may be helpful to review How virtualization works and its main uses.

Artificial intelligence as a purchasing agent

During the presentation at Google I/O, Google announced an AI agent that can complete purchases for the userImagine you want a specific pair of shoes or clothing, but you'd rather wait for a sale. This agent can monitor the product, notify you when it drops in price, and, if you authorize, automatically purchase the desired size and color, handling the payment.

This system reduces one of the most annoying steps in online shopping, allowing you to take advantage of deals without wasting time.

Privacy, security, and use of images in the digital fitting room

One of the most important aspects of this technology is the protection of personal data, especially uploaded images. Google has implemented strict security and privacy measures to ensure confidentiality:

• The photos are used only to generate the avatar and virtual view. They are not shared with third parties.
• No biometric data is stored nor are facial features extracted for other purposes.
• Images are saved locally and can be deleted at any time from your account.
• While Google uses images to improve its AI, they are completely anonymous and unrelated to any identity.
• It complies with the Generative AI Prohibited Use Policies and Google Privacy PolicyAny violation will result in the removal of the feature or the deletion of the photo.

In case of detecting errors or inadequate results, users can post comments for Google to refine the tool, including privacy and display quality aspects.

User opinions and future outlook

Early users who have experienced Google Doppl and the virtual fitting room in Search Labs highlight the simplicity of the process, the convenience of not having to move, and the control to explore combinations. The ability to share on social media and receive feedback makes the experience more social and fun, overcoming the monotony of traditional shopping.

Some limitations are noted, such as the difficulty in adjusting certain fabrics or unusual garments, and the inability to try on complete outfits or multiple sizesHowever, most agree that technology is useful for getting a first impression and avoiding bad impulse purchases.

The future looks bright as the technology expands internationally and Google expands its capabilities, including the addition of accessories, complete outfits, and more advanced customization that tailors the experience to each user's tastes based on their prior preferences and styles.