Complete Guide to Gmail Labels: How to Organize Your Email Like a Pro

Last update: 09/05/2025

  • Labels in Gmail allow you to organize messages by multiple criteria at once.
  • Labels can be customized, nested, and color-coded for efficient visual management.
  • Combining labels with filters automates the organization of incoming mail.
Organizing emails in Gmail

Managing email efficiently is essential these days, especially if you use Gmail for both personal and professional purposes. If you've ever felt overwhelmed by the number of messages you receive or unable to find an email when you need it most, you're probably not yet taking full advantage of Gmail labels. Mastering the use of labels will allow you to categorize, find, and manage your inbox in a much smarter way., saving time and bringing order to your daily life.

In this article I am going to tell you Everything you need to know about Gmail labelsFrom what they are exactly and how they differ from folders, to how to create, customize, configure, and use filters to make organizing your emails practically automatic. Plus, I'll teach you tricks for showing or hiding labels and how to take advantage of advanced features like nesting and color matching.

What is a label in Gmail and what is it used for?

What are labels in Gmail?

Labels in Gmail are a unique classification tool which replaces the traditional folders used in other email managers. Unlike those folders, where you can only save one email at a time, In Gmail, a single message can have several labels simultaneously., which allows you to organize your emails by different criteria. For example, you can assign a label for each client and another for each project to the same email and access it through either category whenever you need.

It's like you have digital post-its of different colors and names pasted over your messages, making them easy to locate and categorize without limitations. This is especially useful for those who manage a large volume of email or want to filter and search messages based on various topics or contexts.

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Key differences between labels and folders

It is important to be clear that Labels and folders are not the same thingWhile both are used to organize messages, labels provide greater flexibility. When you delete an email in Gmail, it disappears from all the labels it was assigned to and from your inbox. Additionally, You can apply one or more labels to a single message, something impossible with the traditional folder system.

Labels also do not physically affect the storage of messages.; they're simply visual markers that make sorting and searching easier later. This way, you'll gain efficiency and organize your inbox the way you want.

Advantages of using labels in Gmail

  • Multiple classification: The same conversation or email can have multiple tags so you can find it in different contexts.
  • Personalization.: Choose names, colors, and nest tags under each other to create subcategories.
  • Visual order: Thanks to the colors and placement in the sidebar, your labels are easy to identify at a glance.
  • Automation: With Gmail filters, you can automatically assign labels to emails that meet certain criteria.

How to create a label in Gmail

How to create labels in Gmail

You can create new labels in two main ways: whether you want to assign them when creating an email or simply organize them from the sidebar. Below, I'll explain both options step by step so you don't miss a thing.

Create and assign a label to a specific email

  1. Open the email or select multiple messages in the list.
  2. Click on the icon «Tags» (looks like a price tag, usually at the top).
  3. In the drop-down menu, you will see the list of existing tags and the option to create a new label.
  4. Enter the name of the new labelIf you wish, you can nest it under an existing one to make it a sub-tag.
  5. Click on «Create» and finally click on «Apply» to assign that label to the selected messages.
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Create a label directly from the sidebar

  1. Go to the labels list on the left side of the Gmail home screen.
  2. Scroll to the bottom of that list and select "new label".
  3. Enter the desired name and, if you want, select a parent tag to nest it under.
  4. Click on «Create» and your new label will be available for use at any time.

Assign colors to labels

Customize labels with colors It is an excellent way to quickly identify them and give them a pleasant visual touchGmail allows you to assign basic or custom colors to each label, which is very useful when you have a lot of labels and want to distinguish them at a glance.

  1. Hover over the desired label in the left sidebar until the icon appears. three points vertical.
  2. Click on that icon and select the option «Label Color«.
  3. Choose from the default colors or define a custom one.

Colors help to highlight the most important labels or visually group related tags, which streamlines daily management.

Rename, delete, and organize labels in Gmail

Organization and labels in Gmail

In addition to creating and customizing, You can modify, delete or nest tags at any time. This flexibility allows you to organize your email in Gmail to adapt to your needs even when your priorities change.

Rename a tag

  1. Hover over the label in question and click click on the three dots icon.
  2. Choose "Modify" and change the label name according to your preferences.

Nesting tags (creating sub-tags)

  1. Hover over the label and access the three-dot menu again.
  2. Choose the option "Modify" and now you can select one main label under which to nest the one you are editing.

This allows you to create hierarchical or thematic structures for your emails, grouping sub-labels under general labels such as "Clients," "Projects," "Invoices," etc.

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Delete a tag

  1. Just like in the previous steps, hover over the label and click click on the three dots.
  2. Select option "Remove tag".

Remember Deleting a label does not delete the associated messages; they simply lose that mark, but will still be visible in your tray or under any other labels you have applied.

Tips for getting the most out of Gmail labels

  • Review and update your labels frequently so that they don't lose their usefulness and continue to adapt to your routine.
  • Use the colors in a logical way, assigning a similar range to the same thematic group to easily identify your emails.
  • Combine tags and filters to avoid manual overload and keep everything neatly sorted with little effort.
  • Hide the labels you rarely use and display them only when necessary, so you'll have a cleaner and faster interface to consult.

Limitations of use and recommendations

Although Gmail allows an impressive number of labels, you should know that an excess can slow down the loading of the side tray If you exceed 500 visible tags, it's advisable to clean up old tags or consolidate those that have lost their meaning to avoid overloading the system.

Another relevant limitation is that, although a message can have several labels, Deleting that email removes it from all labels at once and from the inbox.It's a good idea to keep this in mind so you don't accidentally lose relevant information.

Understanding and mastering how to use labels in Gmail completely transforms the user experience, allowing you to organize, locate, and manage your email in a much more practical and intuitive way. Thanks to this, you can keep your inbox organized, reduce search time and manage your messages more efficiently..

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How can I use labels in Gmail to organize my emails?