- YouTube will implement a new mid-roll ad system starting May 12, 2025 to avoid interruptions at key moments.
- The platform will use artificial intelligence to detect natural pauses in videos and place ads without affecting viewers' experience.
- Content creators will still be able to manage their ads manually, but will receive recommendations from YouTube Studio on the best placements.
- Ads on older videos will be automatically adjusted, though creators will be able to opt out of this.
YouTube has announced major changes to the way mid-roll ads will be displayed with the aim of improving the experience of users and content creators. This update will come into force on May 12, 2025 and seeks to reduce abrupt interruptions that affect video playback.
Less interruptions in videos thanks to a new algorithm
One of the most significant changes that YouTube will introduce is the Using artificial intelligence to identify the right moments to insert mid-roll adsUntil now, these ads could appear in the middle of key sentences or scenes, something that was (and still is) very frustrating.
With this new implementation, Ads will be inserted into natural breaks within the content, such as scene transitions or moments of rest in a dialogue. This will not only improve the user experience, but also will reduce the rate of video abandonment by viewers.
Greater control for content creators
Content creators who prefer to continue manually managing their ads will be able to do so, but YouTube Studio will offer a new feedback tool. This functionality will alert creators when an ad placement is potentially disruptive for the viewer's experience.
Furthermore, All videos uploaded before February 24, 2025 will be automatically updated with ads in algorithmically optimized locations. However, lCreators will have the option to disable this setting if you prefer to continue controlling the placement of advertising on your videos.
Impact on creator monetization
A study conducted by YouTube in July 2024 showed that channels that combined manual and automatic ads achieved a 5% increase in advertising revenue compared to those who only used manual insertions.
Depending on the platform, Artificial intelligence will help maximize revenue by choosing the most efficient times to place ads without impacting user experience. However, creators who choose to keep ads in positions considered disruptive may experience a decrease in earnings following the update.
Advertising on old videos
Another relevant aspect of this update is that YouTube will automatically adjust advertising on old videosThe platform will insert ads into natural breaks within content, optimizing the user experience and generating new monetization opportunities for creators.
Despite this automation, Creators will have the option to disable the feature if you prefer to maintain full control over the insertion of ads into your content.
With these changes, YouTube seeks to offer a better experience for both advertisers and content creators. Mid-roll ad optimization will reduce viewer frustration, while new AI will maximize ad revenue from videos on the platform.
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