- Meta reopens Facebook Jobs within Marketplace for users over 18 years of age.
- New filters by category, distance, and type of employment, including gig work.
- Job openings will be visible in Marketplace, Groups, and Pages; and postings will be visible in Marketplace, Pages, and Meta Business Suite.
- Focus on local and entry-level employment; a complement to LinkedIn and useful for SMEs.
Meta has decided to re-enable local job listings on Facebook and integrate them into Marketplace. The function, known as Jobs at Facebook, will be Available for ages 18 and up.XNUMX and aims to boost the direct connection between companies and candidates in entry-level, trade, and services profiles.
The movement represents a step back from the decision of February 2023 to remove the free tool and prioritize paid advertising. Under the leadership of Mark Zuckerberg, the company is rethinking its strategy to take advantage of its huge user base and turn Facebook into a natural access point to job offers within its own ecosystem.
What's changing in Facebook's job postings?
The relaunch comes with improvements designed to make the search more agile: you can filter vacancies by category, distance and type of employment, explicitly including the commissioned work (gig work).
This flexibility fits with the dynamics of the current labor market, where temporary and project-based contracts proliferate, and where geographical proximity and speed of response are decisive in filling positions with high rotation.
Where and how offers will be published
Job advertisements will not be limited to Marketplace: will also appear and be searchable in Facebook groups related and in the company pages, which integrates opportunities with existing communities and corporate profiles.
For employers, the posting process is simplify and offers several ways, designed to reduce friction especially in SMEs.
- Create the offer directly in Marketplace.
- Publish it from the corporate page Facebook.
- Manage it through MetaBusiness Suite.
Positioning on LinkedIn
The update is not intended to replace LinkedIn in professional and executive profiles, a field in which the Microsoft network is established. Facebook's proposal is aimed at sectors and input roles, local jobs and customer service tasks, where immediacy and ease of publication are paramount.
Additionally, by leveraging existing personal accounts, you do not require creating a professional profile specialized to start searching or publishing, a factor that can accelerate adoption between users and businesses that already operate on the platform.
Impact for SMEs and local markets
The initiative may have a special impact on economies where the trade and services concentrate a large part of employment. In Latin American countries like Colombia, Facebook's capillarity and its daily use make it easier for small businesses to find candidates without complex processes or costs information.
For job seekers, centralizing local opportunities in one known environment reduces access barriers and improves visibility employment offers which often moved through informal channels.
Availability and scope
Meta indicates that the functionality is targeted at users over 18 years old and is integrated into Marketplace. The offers can also be found from groups and pages, and the company seeks to leverage Facebook's scale to reach local jobs.
With this move, Meta recovers a tool that fits its profile. massive platform and with the demand for local jobs that can be filled quickly: more precise filters, network-wide visibility, and publishing options designed for small businesses that need hassle-free hiring.
I am a technology enthusiast who has turned his "geek" interests into a profession. I have spent more than 10 years of my life using cutting-edge technology and tinkering with all kinds of programs out of pure curiosity. Now I have specialized in computer technology and video games. This is because for more than 5 years I have been writing for various websites on technology and video games, creating articles that seek to give you the information you need in a language that is understandable to everyone.
If you have any questions, my knowledge ranges from everything related to the Windows operating system as well as Android for mobile phones. And my commitment is to you, I am always willing to spend a few minutes and help you resolve any questions you may have in this internet world.