Meta wants your private photos to create AI-powered stories: creative boost or privacy risk?

Last update: 02/07/2025

  • Meta has launched an experimental feature that asks users for full access to private photos on their phones.
  • The feature aims to suggest AI-powered creative content, but has raised concerns about privacy and data usage.
  • Meta ensures that access is flexible and optional: it can be activated and deactivated at any time from settings.
  • For now, Meta claims it doesn't use these private photos to train its AI models, although its terms leave the door open to future changes.

Meta accesses your private photos

Meta has put the spotlight back on digital privacy after activating in Facebook a new feature that asks users for access complete and regular access to private photos stored on your phone's camera roll. Although the proposal is presented as an improvement to offer creative suggestions generated by artificial intelligence, users have not been slow to show their concern about the fate and actual handling of these personal images.

The access request appears voluntarily via a pop-up message when trying to create a story in the Facebook app. The user has the option to click “Allow” or “Do not allow”. If accepted, The app automatically uploads photos and videos from your camera roll. to Meta servers, including metadata such as date, location, people and objects present in the images—even if they have never been published on the social network.

Why does Meta want access to your private photos?

Meta IA private photos

What Meta raises with this test is Automatically suggest original collages, themes, filters, or memories based on the user's photography activityThese creations would initially be visible only to the user themselves, unless they choose to share them online. To do so, the platform analyzes the visual content, faces, and various contextual data extracted from each image. That is, Meta's AI not only sees the photos, but tracks details such as recognizable people, special events, or locations to personalize the recommendations.

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The company has insisted that, during this testing phase, Private images will not be used to train AI models or for personalized advertising.. However, It is not specified whether this could change in the future., and the terms of service, accepted when activating the new feature, grant Meta broad powers to analyze and store such files.

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How it affects privacy and what you can control

Meta tests full access to camera roll

The possibility of granting full access to the photo gallery poses obvious risks to personal privacy. Although Meta states that the feature is optional and can be disabled at any time. from the preferences section of the application, The information (images, metadata and faces) is stored in the Facebook cloud for at least 30 days.. If the user chooses to revoke permission, the images are deleted after that time, but It is not clear whether the analyses carried out until then also disappear..

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Cybersecurity experts and digital organizations have warned about the possible future uses of this data, especially if the company decides to train generative AI with it, as well as the difficulty of controlling what happens to sensitive images once they are on the servers of a large technology company.

In practice, on both Android and iOS phones, It is possible to limit each application's access to specific photos instead of granting full access to the camera roll. This allows you to add an extra layer of security and share only what's necessary for the app's specific operation, as opposed to simply sharing your entire gallery.

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Transparency, doubts and the next scenario

Meta access to the camera roll

Until now, Meta has launched the feature only as a limited test in the United States and Canada.Company spokespersons, such as Maria Cubeta, have emphasized to the press that the process is completely optional, reversible, and that the results are only visible to the user. However, reports agree that The consent message does not always clearly detail the scope of access, data analysis, or possible changes in the handling of images in the future..

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The scenario has generated Comparisons with other technology platforms, such as Google Photos, which currently prohibits the use of personal images to train AI, as well as discussions about informed consent and mechanisms for managing digital privacy on a daily basis. The questions center on What could happen if Meta decides to expand the processing of these files?, or if the terms of use are modified in other regions.

Faced with this situation, some users and Experts advise taking advantage of limited access options offered by mobile operating systems and review your privacy settings on Facebook periodicallyThe goal is to consciously decide how much private images are exposed and to be aware of future updates to Meta's data policy.

The rollout of this experimental Meta feature on Facebook brings to the fore the delicate balance between the personalization offered by artificial intelligence tools and the protection of personal privacy. The debate will continue, as the automated collection and analysis of private images poses a challenge to data management and user trust, in a context where technology companies are rapidly advancing in integrating AI systems into their daily operations.

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