- Microsoft NLWeb makes it easy to integrate AI chatbots into any website.
- NLWeb leverages existing structured data and AI models to answer natural language queries.
- The solution is open source and compatible with multiple platforms and databases.
- Companies like Eventbrite, O'Reilly Media, and Shopify are already testing NLWeb on their sites.
In the last months, Microsoft has taken an important step in the world of artificial intelligence with the presentation of NLWebThis project, officially announced during the conference Build 2025, is presented as an advance that could completely transform the interaction of users with any website. The central idea is Allow any page, regardless of size or topic, to integrate a ChatGPT-like chatbot into its search engine or main interface..
The relevance of this approach lies in its accessibility: NLWeb is designed to be implemented with just a few lines of code, thus facilitating access to advanced AI technologies even for those without extensive technical resources. In this way, Microsoft aims to make conversations with web pages as natural as asking a virtual assistant, eliminating intermediate steps and complex navigation.
How does NLWeb work and what makes it different?
El inner workings of NLWeb It relies on technologies already widespread within the web, such as Schema.org and RSS feedsThese standards allow for the production of structured data that, when combined with information extracted from state-of-the-art language and AI models, enable answer questions phrased naturallyUsers receive more accurate and contextualized information without having to manually search through menus and links.
One of the highlights of NLWeb is its technological compatibilityIt is an open-source and "agnostic" solution, meaning it can be deployed on servers running Windows, Linux, macOS, and other systems. Furthermore, supports multiple vector databases such as QDrant, Milvus, Azure AI Search or Snowflake, and it is possible to combine it with different AI models, whether from OpenAI, Gemini, Anthropic or DeepSeek, to name just a few.
Another relevant element is that NLWeb uses the Model Context Protocol (MCP), facilitating interoperability between different AI-based services and applications. This allows each site to decide to what extent it allows other chatbots or MCP-based agents to access or discover its content.
Use cases and real-life examples in large companies
The first public demonstrations of NLWeb have already attracted attention for their ability to improve user experience across different platforms. For example, Eventbrite has enabled the option of recommend relevant events based on natural questions made by visitors, while O'Reilly Media has implemented a search that recognizes author references and nicknames to provide more precise links and details.
The flexibility of NLWeb allows e-commerce portals, media outlets and even educational platforms to offer personalized responses without the need for large investments. Companies like Shopify, Tripadvisor, and Hearst They are among the first to experiment with this technology, which demonstrates the cross-cutting interest in providing websites with advanced conversational capabilities.
Cost savings are another notable aspect. As RV Guha, one of the project's main driving forces, explained, NLWeb eliminates the need to create expensive search indexes for each pageBy simply feeding a database with the site's structured data, the system can begin answering questions immediately.
An advance comparable to the arrival of HTML
Microsoft has emphasized the historical importance of NLWeb, even going so far as to compare it to the emergence of HTML in the 1990s. It is a step towards a much more open, interactive and conversational web, where the integration of smart assistants would cease to be the exclusive domain of large technology companies and become a standard available to all types of websites.
This vision fits with the company's commitment to interoperability and flexibility, allowing NLWeb be used with multiple platforms and models, and without imposing restrictions on the type of content or services to which it can be applied.
Ease of implementation and customization
One of the main attractions of NLWeb is its ease of technical adoptionWeb administrators only need to add a few lines of code and configure access to their site's structured data or RSS feeds. They can then choose the AI model that best suits their needs, also deciding whether to work in the cloud or on-premises, depending on the volume of data and available budget.
The protocol imposes no limitations on customizing response types, integrating with other AI services, or managing permissions for sharing information with external agents. It also doesn't require advanced knowledge of artificial intelligence, making it easy for small businesses or personal projects to adopt.
The launch of NLWeb marks a turning point in the way we interact with websites and services on the Internet.Its open and flexible approach, combined with compatibility with a multitude of platforms and databases, makes the promise of intelligent, personalized chatbots on any website closer than ever. Will NLWeb be the new conversational standard for the web?
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