- The Nintendo Switch family of consoles will increase in price in the United States starting August 3.
- The adjustment responds to new market conditions and tariffs imposed on key manufacturing countries.
- The increase affects standard Switch, OLED, Lite, some accessories and amiibo figures.
- Switch 2, its games, and Nintendo Switch Online won't see any price increases, at least for now.
Nintendo has officially confirmed a price increase in its range of Switch consoles in the United States, a decision that will affect all original models – standard, OLED, and Lite – and several selected accessories. This measure It came into force on August 3 and represents a significant change after years of stability in the price of the company's hardware in the North American market.
The Japanese company points out that This price adjustment arises in response to the current market conditions And it's not immune to the global economic context or changes in US tariff policy. The announcement has caused quite a stir among fans and potential buyers, as the original Switch has been one of Nintendo's flagship products since its launch.
Settings and models affected by the increase
According to reports from both Nintendo and several American distribution chains such as Target, the Prices of the three Switch models will be as follows once the increase has been applied:
- Standard Nintendo Switch: happens from $299,99 to $339,99.
- Nintendo Switch OLED: goes up from $349,99 to $399,99.
- Nintendo Switch Lite: happens from $199,99 to $229,99.
This increase not only affects consoles, but some compatible accessories and amiibo figures will also see their price increased. Products such as the Nintendo Sound Clock: Interactive Alarm Clock are included in this increase, as well as certain accessories linked to Switch 2, although the company has not specified the full list of products involved.
Why are prices increasing now?
The main reason behind this adjustment is the increase in US tariffs on electronic products from key Nintendo hardware manufacturing countries, such as Vietnam, China, and Japan. Specifically, the new tariffs reach 20% for Vietnam, 30% for China, and 15% for Japan, directly impacting production costs and, therefore, retail prices.
Additionally, Nintendo refers to “market conditions" to justify the increase, pointing to inflation and the Global logistics cost increases as factors influencing this decisionThe company had already made similar moves in Canada weeks ago, which led to the expectation of an adjustment in the United States. It is also important to remember that other companies like Sony and Microsoft has recently raised the price of its consoles, partly for similar reasons.
Industry experts, such as analyst Daniel Ahmad, point out that These tariffs and the location of Nintendo's production in Southeast Asia have left few alternatives to avoid the riseNintendo hasn't ruled out extending these types of adjustments to Switch 2 in the future if the economic situation requires it.
For the moment, the company assures that the Switch 2 prices, games, and Nintendo Switch Online remain intact, although they do not rule out future revisions if the current logistical and economic problems persist.
Repercussions for other markets
For now, the price increase applies only to the United States. Nintendo has confirmed that Mexico and the rest of Latin America remain unaffected by these changes, at least for now. The company has decided to maintain price stability in these regions, likely as a strategy to maintain its growth in markets sensitive to price fluctuations.
As for other territories such as Europe or Spain, There are no official announcements of increases, but Nintendo's statements leave open the possibility of future adjustments depending on how costs and the international economy evolve.
The context: sales and future of Nintendo Switch
The Nintendo Switch family has surpassed the 153 million units sold, consolidating its position as one of the company's most successful products. The arrival of the Switch 2, which has already reached 6 million units sold in less than two months, promises a promising future. Despite the growth of the new generation, the original console continues to maintain a solid sales pace and is relevant in the market.
The price increase could impact demand for the console in one of its core markets, although Nintendo continues to offer competitive options like the Switch 2, whose price remains unchanged. The possibility of future price revisions for other products is based on global economic conditions and component availability.
These types of adjustments could become a trend if global economic and commercial turbulence persists, directly affecting pricing and availability strategies in the video game sector.
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