Project Prometheus: Bezos's bet on physical AI in industry

Last update: 18/11/2025

  • Jeff Bezos assumes an operational role as co-CEO of Project Prometheus alongside Vik Bajaj.
  • The startup is launched with $6.200 billion committed to AI applied to the physical world.
  • Focus on optimizing engineering and manufacturing in computer science, automotive, and aerospace.
  • Staff of close to 100 professionals, with signings from OpenAI, Google DeepMind and Meta.
Project Prometheus

 

In a rare move since leaving his leadership position at Amazon, Jeff Bezos returns to the operational forefront as Co-CEO of Project PrometheusA new artificial intelligence company designed to bring AI to the fields of engineering and manufacturing. The firm is launching with unprecedented seed funding, estimated at $6.200 million.

The focus of this initiative is especially relevant for Europe and Spainwhere the automotive sectorsAerospace and electronics are strategic sectors. The Prometheus proposal aims to Improve productivity and efficiency in factories and design centers through AI systems integrated into physical processes.

What is Project Prometheus and what does it aim to achieve?

Project Prometheus

The company was founded with the goal of creating AI models and systems capable of optimizing engineering and manufacturing tasks in fields such as computing, vehicles, and space. The stated ambition is not limited to software: it seeks transform physical productionfrom algorithm-assisted design to the operation of industrial lines and supply chains.

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Unlike many solutions generative AI focused on text or image, Prometheus is geared towards AI for the real worldwhere interaction with machines, sensors and robots It requires combining data, models, and on-the-ground control. This positioning aligns with Bezos's background in logistics and aerospace, sectors where advanced automation is a key driver.

Initial investment and resources

According to industry sources, The project starts with $6.200 billion committedThis figure places the company among the best-capitalized AI startups since its inception. This backing would allow them to secure high-performance computing infrastructureto attract scarce talent and compete for contracts with major manufacturers.

The size of the funding round, however, raises the bar for public and regulatory scrutiny. Analysts and market observers They will closely monitor whether the capital translates into measurable results in productivity, safety, and cost reduction., essential indicators in large-scale industrial sectors.

Squad and signings in the midst of a war for talent

Project Prometheus now has around 100 employees, with new additions from OpenAI, Google DeepMind and MetaThis hiring pattern demonstrates an intention to compete at the highest level and to build capabilities in latest generation models from day one.

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The concentration of research and engineering profiles suggests a commitment to combining basic science and commercial deployment. In practice, This involves integrating teams capable of taking a prototype from the laboratory to real industrial environments, a leap that is not always trivial in AI.

Leadership: Bezos and Vik Bajaj

Bezos and Vik Bajaj

Bezos shares the executive management with Vik BajajA physicist and chemist with experience at X (Google's project lab) and Verily, a technology firm within Alphabet. Bajaj has also led Foresite Labs, which brings a mixed profile of management and applied science.

The combination of Bezos' capital, business network, and strategic vision with Bajaj's technical and operational expertise creates a partnership geared towards to close deals, attract talent and define a roadmap where scientific rigor coexists with clear commercial objectives.

Competition and market fit

The launch comes amid a fierce battle for leadership in AI, with Microsoft, Google, Meta and OpenAI among the protagonists. In contrast to general-purpose assistants, Prometheus is betting on a niche where the AI is integrated into machinery and processes, with promises of cost savings and shorter development cycles.

This approach could connect with key European sectors, from the automotive industry in Spain and Germany to the aeronautics and spacewhere major manufacturers and suppliers operate. The key will be to demonstrate tangible improvements in quality, safety, and efficiency compared to solutions already deployed.

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What is known and what remains to be discovered

Project Prometheus by Jeff Bezos

For now The date of foundation, neither the headquarters nor the schedule for first productsThe company, which maintains a low profile, has kept questions open regarding industrial partners, technology platforms, and access rules to its computing capacity.

It also remains to be seen how this initiative will fit in with other activities of Bezos, such as Blue Originwhere he does not hold a formal executive position. In any case, His direct involvement in the management of Prometheus indicates an operational involvement that he had not assumed since his time at the helm of Amazon..

With a unprecedented funding, a dual leadership and a team of top-level experts, Project Prometheus is positioning itself to try to bring AI from the lab to the factoryIf it manages to translate its technical power into real improvements in production and design, its impact could be felt in European industrial chains and in the competitiveness of key sectors in the coming years.

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