Xiaomi is preparing for the arrival of its electric cars in Spain with ambitious sales and after-sales plans.

The automotive sector in Spain prepares for the arrival of Xiaomi, which is finalizing the details to offer its electric vehicles in the domestic market. After conquering the Chinese market with the SU7 and YU7 models —both with sales figures higher than rivals like Tesla— The Asian brand has set its sights on Europe, with Spain as one of the priority countries for the international debut of its cars..

Xiaomi is executing a large-scale expansion strategy: the company not only wants to replicate the success of its "bargain phones" with electric cars, but also faces challenges of approval, technological adaptation and after-sales service to ensure a competitive position against traditional manufacturers and new players in the sector.

Calendar and challenges for selling Xiaomi cars in Spain

Lei Jun, CEO of Xiaomi, has set 2027 as the year to begin European marketing of the SU7 and YU7 models, including Spain. The plan is subject to several conditions: obtaining European approval, pass Euro NCAP safety tests, and adapt both the software and connected systems to continental regulations. To ensure compliance, Xiaomi has already started the necessary procedures and tests., in addition to having established links with organizations such as the IDAE and charging infrastructure companies to offer a service network and adequate charging points from launch.

An essential part of the strategy is the creation of a network of 30 official technical centers in Madrid, Barcelona, ​​Valencia, Seville and other capitalsThese centers will have spare parts and real-time diagnostic systems, and will be supported by a multilingual call center and a proprietary app with features such as charging station location and workshop appointment management.

One of the biggest challenges will be to reduce delivery times., since demand in China has been so high that long waiting lists have arisen. In our country, Xiaomi is hiring a significant amount of qualified personnel., from engineers and maintenance technicians to logistics operators, with the aim of streamlining manufacturing, delivery, and after-sales service. The age of new employees is between 18 and 38 years old., promoting the integration of young and specialized talent.

The Spanish landing will also mean the adoption of a mixed model of import and local assembly through KD (knock-down kits), which will allow Xiaomi to optimize costs and promote the national auxiliary industry in areas such as batteries and semiconductors.

Prices, features, and warranties: this is how Xiaomi cars will compete in Spain.

Xiaomi promises to attack the European market with very competitive prices compared to traditional brands. In China, the SU7 starts at approximately 35.000 euros, while the YU7 starts at around 30.000 euros. Their cars are equipped with cutting-edge technology, such as Range (WLTP) of up to 600 km in the SU7, power reaching 300 kW and advanced driving assistance systems.

The SU7 and YU7 models have stood out for sell out in a matter of hours and surpass competitors like the Tesla Model 3 in monthly sales. In addition, The SU7 leads the resale value among Chinese electric cars, with an 88,91% maintenance rate after one year, which can be key for those who value long-term investment.

La Xiaomi's warranty in Spain will be 8 years or 160.000 km for the battery and powertrain., seeking to convince users of the reliability of its products. It is expected that In 2028, a compact model designed specifically for urban environments will arrive., with 50 kWh battery and systems adapted to the needs of Spanish cities.

Xiaomi's expected impact and strategy to stand out from its rivals

Market analysts anticipate that Xiaomi could achieve a 5% market share in Spain by 2030.Its strategy, based on experience in the mobile phone sector, calls for offering high-end features at mid-range prices, just as it has done in the smartphone sector. This policy could force traditional manufacturers to improve their offerings in terms of price, service, and delivery times.

Beyond the price, Xiaomi aims to differentiate itself with its own ecosystem: the integration of cars with Mobile devices, home automation and household appliances are already on the roadmap, allowing users to manage a good part of their digital lives from the car and vice versa, something that few rivals can match.

For now, though The first experimental units of the SU7 have already been registered in Germany., regular marketing is postponed until all approvals are completed and the service network is adapted. EU tariffs also affect Xiaomi, although the brand believes that its price/performance ratio will remain attractive even with additional fees.

For those looking for an affordable, reliable and connected electric car, Xiaomi's offer promises to cover a good part of the expectationsIt remains to be seen whether the pace of production and service infrastructure will be sufficient to meet demand, which, if it follows China's lead, could skyrocket from day one.