Spotify increases the price of its individual subscription in Spain

Spotify users in Spain, both current and those that will be registered soon, will see a price increase reflected in the Individual Premium plan starting in September. The Swedish platform has announced that this plan will go from 10,99 to 11,99 euros per month, thus confirming long-standing rumors about a tariff adjustment.

This increase in the individual plan It is not exclusive to Spain, but is also being rolled out simultaneously in other markets such as South Asia, the Middle East, Africa, Latin America, and the Asia-Pacific region. According to the company's announcement, subscribers will be notified via email about the new prices and terms.

Spotify justifies the increment of price signaling his intention to continue to innovate in the offering of products and functions and guarantee The best experience for those who bet on its streaming service. However, The increase is not accompanied by direct improvements in the individual subscription nor the incorporation of new benefits visible to the user in the short term.

The rest of Spotify's plans maintain their current prices for the time being: The Family plan still costs 20,99 euros per month’s most emblematic landmarks, the Duo remains at 16,99 euros and the The student plan is still 6,49 euros per month.However, upward revisions have already been seen in some European countries for the other plans, opening the door to possible future rate updates.

Reasons behind the price increase

The underlying reason, according to Spotify, is maintain its profitability and capacity to innovate, in a market that has become extremely competitive and where costs associated with content and copyright are rising. Over the last decade, the price of the individual plan barely changed, but in 2023, that trend was broken with the first increase, and now, just two years later, the increase is repeating itself.

The company, which has nearly 678 million active users (268 million paid), has recently managed to consolidate its annual profitability after years of tight margins. Without business diversification like Apple or Amazon, Spotify relies almost exclusively on its customers' subscriptions., which explains a certain pressure when it comes to strengthening its recurring income.

Pressures for higher profits have come not only from internal management, but also from Investors and record labels looking to monetize the platformFurthermore, artists' demands regarding streaming revenue have become more prominent in public debate, although the rate changes do not directly affect them.

Impact on Spanish users and comparison with the competition

The increase will be visible to all individual plan users, both those who were already subscribed and those who decide to do so starting in September. No special options for existing customers or promotions to mitigate the increaseSpotify's official communication is already arriving in the inboxes of those affected, notifying them that the new fee will be applied to their next bill.

At present, Spotify is positioned as one of the most expensive music streaming platforms in Spain. in its individual plan. For example, Apple Music's plan remains at €10,99 per month, below Spotify's new price, and other alternatives such as Amazon Music Unlimited or YouTube Music compete in the same range, often with promotional offers. Thus, the Swedish company's decision could influence many users' choices.

Some clients ask themselves if the increase is really worth it without receiving new features in return, at a time when the number of subscription services in the digital environment continues to grow and competition is growing with discounts and promotions.

Related article:

The best alternatives to Spotify

What to expect in the short and medium term

Spotify has not yet closed the door to families with more expensive plans With advanced features, such as the much-rumored Hi-Fi plan or audiobook integration in Spain and Latin America, which could justify further price increases in the future. In fact, the company has already recently revised its rates in countries such as France, Belgium, and the Netherlands.

Furthermore, The price increase coincides with recent losses declared by Spotify, who reported a negative 86 million in the second quarter of 2025This is partly attributed to higher copyright costs, currency fluctuations, and an increase in personnel and marketing expenses. Meanwhile, revenue continues to grow, in line with the increase in subscriber numbers and new services such as audiobooks and the focus on advertising.

The increase in the price of the individual plan reflects an adjustment in the digital subscription landscape in Spain. Consolidate profitability, innovate and adapt to changes in consumption and digital habits were the main justifications, although many users perceive that they will simply pay more for the same service. The rest of the plans, for now, are left out of the update, but the trend indicates that revisions could follow in the near future..

Alberto navarro

I am a technology enthusiast who has turned his "geek" interests into a profession. I have spent more than 10 years of my life using cutting-edge technology and tinkering with all kinds of programs out of pure curiosity. Now I have specialized in computer technology and video games. This is because for more than 5 years I have been writing for various websites on technology and video games, creating articles that seek to give you the information you need in a language that is understandable to everyone.

If you have any questions, my knowledge ranges from everything related to the Windows operating system as well as Android for mobile phones. And my commitment is to you, I am always willing to spend a few minutes and help you resolve any questions you may have in this internet world.