- AWS will be the official cloud and AI partner of the NBA and its affiliated leagues.
- NBA Inside the Game is born with metrics such as Defensive Box Score, Shot Difficulty and Gravity.
- Play Finder will use Amazon Bedrock and SageMaker to retrieve gameplay and display live alerts.
- The NBA App, NBA.com, and League Pass will run on AWS with personalized, multilingual experiences.
La The NBA has formalized a multi-year collaboration with Amazon Web Services. para impulsar una A new layer of innovation in the professional basketball ecosystemThe agreement makes AWS Official cloud and artificial intelligence partner of the NBA and its associated leagues, and lays the foundation for a project that aims to transform how matches are consumed and analyzed in real time.
The pillar of this alliance is NBA Inside the Game powered by AWS, a platform that will process billions of gaming signals to offer Advanced statistics, interactive experiences and unprecedented metricsThe intention is to provide fans, teams and broadcasters with instant contextual information through the NBA App, NBA.com and live broadcasts, including those broadcast on Prime Video.
Scope and objectives of the agreement
The association names AWS as a reference technology for cloud and AI in the NBA, WNBA, NBA G League, Basketball Africa League and NBA Take-Two MediaThis move reinforces the role of data in the evolution of the game and aligns the league's technical infrastructure with scalable services and machine learning tools.
The NBA technical management and the AWS executive team emphasize that the initiative aims to elevate the live experience and facilitate deeper readings of the game. Collaboration focuses on converting complex information into understandable insights, while maintaining the fidelity of what's happening on the court.
The relationship is also supported by Amazon's growing presence in the basketball audiovisual ecosystem. Without going into specific figures, the media deal with Prime Video adds global reach to broadcasts and complements the deployment of rich statistics and visualizations on the league's official channels.
NBA Inside the Game: New Metrics with AI
The live statistics platform will leverage models of machine learning and artificial intelligence to convert tracking data into actionable analytics. The system processes player position and movement at a granularity of 29 references per athlete and 60 captures per second, contextualizing each action with the state of the game.
Among the new readings stands out Defensive Box Score, which identifies the main defender in each play and adds information that the traditional box score does not include, such as pressure on the ball, assists, double teams, or defensive changes.
Also arrives Shot Difficulty, which introduces the concept of Expected Field Goal Percentage (Expected FG%). This metric assesses the actual difficulty of the shot based on the shooter's preparation, defensive pressure and the location on the court, providing a finer vision of decision-making in attack.
The third piece is Gravity, an indicator that quantifies a player's ability to attract defenders and create space for teammates, even without touching the ball. Using specific neural networks, the system measures the level of defensive attention and its impact on creating advantages.
These statistics will be visible to fans on the NBA App, NBA.com, and during broadcasts, including those available on Prime Video, to enhance the game's storytelling without disrupting the flow of the live show.
Play Finder and real-time analysis
The initiative is completed with Play Finder, a tool that understands movement patterns and instantly retrieves similar plays. Built on services like Amazon Bedrock vs Amazon SageMaker, will allow you to compare actions by context, player disposition, and results, speeding up access to relevant examples in seconds.
Play Finder will include a system of Live alerts with historical context and tactical keys, designed to enrich broadcasts with timely and relevant information. The goal is to help commentators and analysts explain the reasons for each in-game adjustment.
The roadmap includes: generative AI capabilities to explore game scenarios and strategic variants, always based on monitoring data and real results, so that the proposals maintain a competitive anchor.
The NBA teams will have access directly into Play Finder learning models, facilitating their integration into scouting, match preparation, and coaching support workflows.
Digital services and global engagement
The NBA App, NBA.com and NBA League Pass will operate in the AWS cloud, a step aimed at improving performance, offering personalized experiences, and expanding the content offering in multiple languages. The rollout aims to make access to matches and highlights more fluid for international audiences.
The combination of elastic infrastructure and advanced analytics will enable segment interests, adjust recommendations and enable interactive formats without compromising platform stability during peak live viewership.
What changes for teams and fans
For the public, the alliance translates into more real-time context and new ways to understand what's happening on the court without needing to be an expert in advanced statistics. For coaches, it provides objective indicators that complement observation and reinforce decision-making.
Narrators and analysts will win in storytelling ability with specific and comparable data, while the league centralizes a consistent flow of information that allows metrics to be maintained throughout the season.
With this alliance, the NBA and AWS place the High-level analytics at the heart of the experienceNBA Inside the Game, Play Finder, and new metrics promise richer game tracking, better-informed storytelling, and practical tools for decision-makers on the bench and in the back office.
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