- Goo.gl will shut down on August 25, 2025, rendering all generated links unusable.
- Several platforms offer replacements, including Bitly, TinyURL, Rebrandly, Surl.li, and Cutt.ly.
- The closure can affect SEO if links are not migrated before the deadline.
- Migration is simple and only requires collecting the old links and updating them in the new tools.
The popular link shortening service Goo.gl, created by Google, says goodbye definitively August 25th, 2025This news marks the end of a platform that, since its launch in 2009, had been a A widely used option for sharing short links in presentations, social networks, or digital marketing campaigns.Users who still rely on links generated with Goo.gl should be aware: after the official closure date, These addresses will stop working completely and cause 404 errors., which can negatively impact both visitors and the SEO of web projects.
The decision to close Goo.gl It has not been sudden, since users had been receiving it since August of last year. warnings about its imminent disappearanceAlthough the service stopped accepting new URLs in 2018 and general support was discontinued in 2019, active links continued to work until now. Therefore, it is recommended to gather all the links you created and search for a suitable one as soon as possible. reliable replacement to avoid losing traffic, visibility and search engine positioning.
The good news for those who relied on Goo.gl is that The closure does not mean the end of link shorteners. exist various platforms, many of them free, that offer similar or even superior functionality in some areasBelow we review the most relevant and practical ones for individual users, professionals, and businesses.
Free alternatives to Goo.gl: recommended options
Once you check which links depended on Goo.glIt's a good idea to know which alternatives stand out today for their reliability and features. Here's a selection of the most recommended services:
- Bitly: This classic shortener allows you to register up to 10 links per month for free and consult click statisticsAdditionally, it offers a premium option for those who require higher volume or advanced analytics.
- TinyURL: Stands out for its ease of use and absence of registration: Just enter, shorten, and that's it. The limit on generated URLs is very large, making it easy to use both occasionally and intensively.
- Rebrandly: In addition to shortening links, it allows you to create associated QR codes. The free plan accepts up to 10 links and 10 QR codes per month, making it a good choice for combining online and offline strategies.
- Surl.li: Its interface is Minimalist, but it hides utilities such as QR code generation and geolocation statistics in the free version.
- Cutt.ly: It offers, even at no cost, traffic analysis and the ability to create expiring links. It also includes two-factor authentication for added protection, something unusual among free services.
Choosing one of these platforms depends on your needs: if you prioritize simplicity, TinyURL may be the best option; if you need detailed statistics or extra security, Bitly and Cutt.ly do the trick perfectly..
What happens to old links? Migration tips
All Links created with Google.gl will stop working on August 25th., so it is advisable to act before the deadline. The migration process consists of Identify old links, compile them into a list, and use one of the new tools to generate updated URLs.. So, you can Avoid 404 errors and the negative consequences they entail for user experience and SEO positioning.
Updating links is crucial to maintain the search engine relevance and avoid loss of traffic. The Simple and fast migration helps ensure that your content remains accessible and well positioned. Although if you manage a considerable volume of links, Take advantage of the import and export options offered by some shorteners can make the process much easier. To make link management easier, you can also Delete links in bulk in Google Sheets o remove links in Google Docs.
El The impact on SEO of not updating existing links is significant.404 errors hurt indexing and can damage a site's reputation, making it difficult to rank on Google and other search engines.
Links should be reviewed and updated to ensure the continuity and effectiveness of the digital strategy. Thanks to the availability of free platforms and automated tools, this transition is simple and secure, protecting the visibility and performance of websites after the withdrawal of Google.gl.
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