- Google AI Ultra is the most advanced AI subscription, with 30 TB of storage and early access to exclusive features.
- The plan includes enhanced tools like Gemini Ultra, Flow for cinematic creation, and early access to Project Mariner.
- The subscription costs $249,99 per month and is intended for professional and intensive AI users.
Google has once again revolutionized the artificial intelligence landscape with the launch of Google AI Ultra., a subscription plan aimed squarely at the most demanding and professional segment. After several previous forays with different plans and models, the Mountain View company is making a strong commitment to creating an exclusive offering, aimed at those who require the best and most powerful AI available today and aren't afraid to invest to achieve it.
This new plan is designed for creators, developers, researchers, and advanced users looking to maximize the capabilities of the models. Gemini and Google's next-generation tools. The starting price does not go unnoticed, placing itself even above the most direct competition., but it includes a series of advantages, premium features, and early access to the most advanced developments that, until now, have never been available in a single package.
What is Google AI Ultra and who is it for?
Google AI Ultra is presented as the most advanced and exclusive artificial intelligence subscription in the Google catalog.This isn't simply an extension of the previous Premium plan, but rather a qualitative leap forward that seeks to meet the needs of the most intensive and pioneering users in the sector.
The AI Ultra user profile goes far beyond the average consumer: It's aimed at filmmakers, programmers, academic researchers, high-level creatives, and businesses that demand expanded boundaries and experimental features. For this profile, Ultra is practically a VIP pass to the forefront of Google's AI, allowing them to experience new generative capabilities and models before anyone else.
Price and availability: In which countries can you purchase Google AI Ultra?
Google AI Ultra is officially priced at $249,99 per month in the United States., which represents a significant jump from the previous Premium plan (now renamed AI Pro, with a much more affordable cost). The Ultra subscription began rolling out after the announcement at Google I/O 2025 and is available, at least in its initial phase, only in the US.
For those who want to try this service without paying the full fee from the start, Google has launched a promotional offer of 50% off for the first three months., remaining at $124,99 per month for that initial period. Starting in the fourth month, the standard price applies. The company has confirmed plans to expand Ultra's availability to other countries, but for now, it remains exclusive to the U.S. market.
Exclusive benefits of the Ultra plan: Priority access and higher limits
One of the big differences between Google AI Ultra and other plans is the priority and early access to the most cutting-edge models, features, and capabilities of Google's artificial intelligence.Ultra subscribers not only enjoy much higher limits on tool usage, but also receive the most experimental updates and improvements first.
This is especially important in areas such as advanced research, audiovisual production, high-quality content generation, and task automation, where rapid access to the latest developments can be a key competitive advantage.
What's included in Google AI Ultra? Details of all the features
The AI Ultra plan combines all of Google's advanced AI tools, models, and services into a single subscription. Below, I will explain in detail each of the functions and benefits included.:
- Gemini Ultra: Access to the most advanced version of the Gemini app, with significantly higher usage limits. It allows you to take advantage of the potential of Deep Research, conduct complex research, generate content, and implement long, intensive workflows without getting stuck. For more information on Gemini, we have a multitude of articles and guides, like this one: How to disable Gemini's Typing Help feature in Gmail
- State-of-the-art generative models: Ultra users have early access to models like I see 3 for video generation (even before its official release), as well as new versions of image models (Image 4) and constant innovation in all areas.
- Deep Think 2.5 Pro: This advanced mode of reasoning is available to Ultra subscribers, enabling deeper analysis and much more sophisticated interpretation capabilities, especially useful in research or advanced programming.
- Flow: Intelligent Filmmaking: A revolutionary tool that lets you create clips and entire scenes in 1080p quality, manage complex visual narratives, and control the camera with advanced features. Ultra unlocks the fullest limits of Flow, allowing you to fully exploit its potential and gaining early access to new versions (e.g., with Veo 3).
- Whisk and Whisk Animate: Functionality designed to transform ideas into animated videos of up to eight seconds thanks to the Veo 2 model. From the Ultra version, higher usage limits are unlocked, opening the door to iterative creative processes for those who work with multimedia.
- NotebookLM (Notebook LLM): Ultra users have priority access to the most advanced capabilities of this tool, ideal for converting notes into podcasts, analyzing large volumes of information, or deploying teaching/professional functions that require more power and storage.
- Gemini in the Google ecosystemGemini's integration extends to all core Google apps: Gmail, Google Docs, Vids, Chrome, and Search. This allows AI to be used directly in your daily workflow, with page context and persistence, facilitating task automation and information management.
- Gemini on Chrome (Early Access): Ultra lets you enjoy Gemini within the Google Chrome browser before other versions, allowing you to understand and manage complex information about any website in real time.
- Project Mariner: one of the plan's big draws. It's an experimental AI agent capable of managing up to 10 simultaneous tasks from a single dashboard: searching for information, making purchases, reservations, conducting research, or coordinating complex processes by leveraging AI's autonomy and agency.
- Expanded storage: 30 TB: Ultra increases the storage included in standard plans by 15 times, reaching 30 TB divided between Google Drive, Gmail and Google Photos, ideal for professional users who manage large volumes of multimedia content.
- YouTube Premium included: The subscription comes with individual access to YouTube Premium, which allows you to watch videos and listen to music without ads, in the background and offline.
What sets Google AI Ultra apart from other plans? Comparison and usage guidelines
Google AI Ultra is clearly above the rest of the company's own options and, in many aspects, also above the competition.Compared to Google AI Pro (formerly Premium), Ultra not only increases usage limits, but also adds exclusive features, early access, and tools specifically geared toward advanced creative and professional environments.
For example, while Google AI Pro ($19,99 to $21,99 per month) already offers improved workflows and some multimedia creation capability, Ultra radically expands that reach by enabling much larger volumes and workloads, experimentation tools, and models not available to standard users.Plus, the 30TB storage capacity is far superior to the 2TB found on lower-tier plans, allowing you to safely store large collections of videos, images, and large documents.
Compared to OpenAI's ChatGPT Pro, AI Ultra not only has a better price ($249,99 vs. $200 per month), but adds full integration with the Google ecosystem, features like Project Mariner, and a more comprehensive multimedia approach.
New ecosystem of plans: AI Pro, Ultra and Flash
The arrival of AI Ultra has meant a reorganization of Google's range of subscriptions. The former AI Premium plan has been renamed Google AI Pro.This one remains affordably priced and gives users access to Gemini, Flow features (with models like the Veo 2), Whisk Animate, NotebookLM, and AI integration into major apps, plus 2TB of cloud storage.
On the other hand, Google maintains a more basic alternative: Gemini Flash, a free or low-cost version that, while useful for everyday tasks and occasional interactions, lacks the automation, persistence, agency, and storage capabilities of the higher-end plans. Flash is intended as a solution for the general public who don't require the highest level of artificial intelligence.
Target Audience and Use Cases: Who Should Consider Google AI Ultra?
Google AI Ultra is not a subscription designed for the average user.Given its monthly fee, it is clearly aimed at professionals and companies with specific needs in creativity, data analysis, large-scale content generation, and advanced project management. The plan is especially relevant for software developers, filmmakers, audiovisual producers, researchers, digital marketing teams, and anyone who works with intensive workflows and seeks to stay ahead of the technological curve.
Priority access to new features, experimentation with intelligent agents, simultaneous task management, and massive storage make AI Ultra a differential productivity and automation tool that can make a difference in sectors where innovation and immediacy are key.
Is Google AI Ultra worth the high cost?
Investing in Google AI Ultra can be very profitable for those who need to take full advantage of the benefits it offers.Although its price is high compared to other technology subscriptions, for certain professional profiles it can represent a significant competitive advantage. Preferential access to the most cutting-edge developments, storage capacity and full integration into the work ecosystem justify the investment. for projects where speed, innovation and performance are priorities.
However, for less demanding users, Google AI Pro or even Flash are still valid and much more accessible options.
Google AI Ultra has set a new standard in the company's artificial intelligence services strategy. Access to the most advanced AI is no longer an option for everyone but a premium product, with well-defined financial limits and aimed at a specific audience. Those who choose this path will enjoy a privileged position in the technological race, but they will have to consider whether the benefits justify the monthly investment. We hope this article on everything the new Google AI Ultra plan offers has made everything clear to you.
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