Google's Doppl: This is how the AI-powered virtual fitting room for clothing works

Last update: 27/06/2025

  • Doppl combines AI and digital avatars to show you how clothes fit before you buy them.
  • It allows you to virtually try on garments using your own photos, screenshots, or images from the Internet.
  • Generate animated videos with your avatar for a more realistic and personalized experience.
  • For now, it's only available in the US for iOS and Android, and is still in an experimental phase.
Doppl

Google has decided to take a leap forward in the online fashion shopping experience with the Doppl launch, an experimental app powered by artificial intelligence that promises to revolutionize the classic physical fitting room. Developed by Google Labs, this tool allows users to Realistically see how any garment would look on them without having to go to the store or physically try it on, all thanks to a digital avatar generated from a simple photo.

The process is simple and designed so anyone can experiment with different styles at home. Doppl creates an animated digital clone of the user from a photo taken with the mobile phone or selected from the camera roll, reproducing their complexion and posture.. The user can then superimpose any item of clothing on the avatar: just upload an image of the desired clothing, whether it's a photo taken in a shop window, a screenshot from Instagram, or even an image from an online store's catalog.

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From image to video: virtual fitting room in motion

How Doppl works

One of the great innovations of Doppl is its ability to generate animated videos applying the chosen garment on the avatar. This offers a dynamic and realistic view showing how the clothing behaves when walking, turning or moving, and gives clues about important details such as fit, drape, or possible wrinklesThis experience goes beyond traditional static image catalogs and helps you make informed decisions before making a purchase.

The technological basis of Doppl Take advantage of and expand on what was previously developed in Google Shopping, where it was already possible Virtually try on thousands of garments by uploading a single user photoHowever, the new app is independent, offers more features, and simplifies the process, making it easy to save or share favorite combinations directly from the platform. Looks can be sent to friends or shared on social media as a video or private link.

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Instant inspiration and complete customization

How to use Doppl

Doppl invites you to experiment without limitsUsers can try out styles seen on the street, copy influencer trends, or explore their own combinations. Just take a photo of any outfit. that arouses curiosity to see it in seconds applied to your own avatar, which turns the experience into a creative game rather than a routine task.

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In addition to the fun part, The application includes a button to send comments and suggestions, which allows Google to collect feedback and improve the accuracy and usefulness of the virtual fitting room with direct support from the user community.

Current limitations and availability

Doppl is still in the testing phase within Google Labs. And, like any initial experiment, it's not perfect. There may be small inaccuracies in size adjustment, color reproduction, or fine details of garments (embroidery, complex textures, etc.), something Google itself openly points out and hopes to perfect with the collaboration of its early users.

For the moment, Doppl is only available for iOS devices y Android in United StatesThose interested in other territories can sign up for a waiting list to receive notifications when the app launches in their region, although international expansion will depend on initial reception and technological advancements.

The launch of Doppl marks a turning point in the way we shop for clothes online, combining the intuition of artificial intelligence, the comfort of home, and an almost video game-like visual experience. The digital fashion industry thus finds a new ally to make purchasing decisions more realistic, practical, and entertaining, while users explore styles and trends without leaving their couch or sweltering in fitting rooms.

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