I see 3 Vertex: Google revolutionizes video creation with AI in Vertex AI

Last update: 01/08/2025
Author Alberto navarro

  • Google launches Veo 3 and Veo 3 Fast on Vertex AI to generate video from text and images.
  • Key features: 1080p video, native audio, lip-sync, and multilingual localization.
  • New options like image-to-video will allow you to animate still images with AI.
  • The tools are geared toward businesses and creators, with advanced security and legal protection.

Video generation with Veo 3 Vertex AI

Google has officially announced the general availability of its Veo 3 and Veo 3 Fast models., integrated directly into Vertex AI, the cloud-based artificial intelligence platform. These tools represent a leap forward in AI-powered video generation: It is now possible to create professional videos from written instructions or images., with remarkable visual and sound quality that can be adapted to different business and creative needs.

Since its testing phase, Veo 3 has generated more than 70 million videos worldwide, and more than six million in business environments.A number that illustrates the rise of generative AI for audiovisual content and the interest this type of solution is generating among both large companies and individual creators. Its release as an open source product marks the beginning of a new era in video production. where agility and scalability are at the heart.

Key features of Veo 3 and Veo 3 Fast on Vertex AI

Veo 3 Features in Vertex AI

With I see 3, Users can generate high definition videos (1080p) which include original audio, sound effects, and authentic lip-syncing in a single process. A key advantage is the ability to produce scenes with characters who speak naturally and convincingly, as well as supporting automatic localization to adapt the dialogue to different languages.

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Es especially useful for companies that work with international audiences or who want to streamline the audiovisual creation process for global campaigns. To expand your knowledge of audiovisual content creation, you can consult How to create social media videos from text with Lumen5.

Veo 3 Fast, for its part, is designed for the speed and flexibility. Is ideal for those who need to iterate proposals quickly, generate ads or presentations early on, and test different approaches without spending a lot of time on each attempt. Sectors such as advertising, e-commerce, and internal training find this version an ally for agile and efficient video production.

Innovation with image-to-video capabilities and multilingual localization

image-to-video

Another notable innovation is the function image-to-video, which allows you to transform an image—whether taken by the user or generated by AI—into an animated clip of up to eight seconds. This option will be available in public preview starting in August., expanding the creative possibilities to animate catalogs, social media visual assets, or training materials without starting from scratch. Simply add a description of the action you want to animate, and the tool generates the sequence in seconds. To better understand the AI video generation process, you can consult How Veo 3 revolutionizes image and video creation with AI.

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Furthermore, the automatic video localization eliminates the need to rework all content to adapt it to other markets. With one click, dialogue can be translated and adjusted to maintain the original tone, facilitating multilingual campaigns and international communication. To detect whether content has been generated by AI, it can be helpful to read How to detect if a video has been created by artificial intelligence.

Use cases and real-life applications in companies

Various renowned companies are already using Veo 3 and Veo 3 Fast in your workflows. For example, Canva has incorporated Veo 3 on its platform, allowing its users to create professional-quality marketing content or social media posts with AI-generated storytelling.

On the other hand, companies such as eToro They have managed to adapt advertising campaigns to more than 15 languages automatically., maintaining emotion and coherence in the narrative. BarkleyOKRP y Razorfish They highlight the usefulness of Veo 3 to accelerate the production of music videos. and creative campaigns, while Synthesia It uses it to manage adaptations to hyperrealistic virtual avatars.

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These examples demonstrate how The adoption of Veo 3 is transforming the way creative tasks are approached, ranging from marketing and internal training to social media and e-commerce.

Security and protection guarantees for companies

Vertex AI Media Studio

Google has placed special emphasis on Safety and responsibility in the use of Veo 3. All generated videos include Invisible watermarks using SynthID, facilitating its traceability and authenticity. Additionally, the company's legal coverage policy protects customers in potential copyright disputes in the context of generative AI. To better understand how Google protects generated content, visit Google SynthID and AI Content Protection.

The integration of content filters and monitoring tools allows production to scale without sacrificing control over quality and compliance with corporate regulations.

Veo 3 and Veo 3 Fast are now available in Vertex AI Media Studio., representing a new way to create, personalize, and distribute videos without traditional barriers. From 1080p generation with audio and lip sync, to image-based animation and automatic multilingual localization, Google positions these models as the core of a visual evolution serving businesses and creators in any sector.

Image 4 I see 3-4
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I see Image 3 and Image 4: This is how Google is revolutionizing image and video creation with AI.