- Xiaomi leads global wearable sales with 44% growth in the first quarter of the year.
- The Redmi Band 5 and product diversification have boosted the brand's figures.
- Price and battery life stand out as the most important factors for users when choosing a smartwatch or smart bracelet.
- Apple and Huawei complete the podium, although Xiaomi leads both manufacturers in units sold.
In the last months, Xiaomi has achieved an enviable position in the wearable devices sector internationally. Although there are still those who prefer to use conventional watches, the rise of activity bracelets and smart watches has consolidated its position thanks to its wide range of products and affordable prices. The wearables sector, which includes Not only watches and bands, but also headphones and other personal devices, continues to grow and the Chinese company has known how to take advantage of the trend better than anyone else.
At the end of last year, Xiaomi and Apple shared the global lead in wearable sales., each with a market share of 16%. However, the start of the new year has brought notable changes in the classification, placing Xiaomi ahead of its main competitor after registering a significant increase in its shipments and becoming the brand that delivers the most devices to users.
Xiaomi's strategy to dominate the wearables market
The growth of Xiaomi in the wearables segment This is no coincidence. The company has opted for a wide range of products ranging from affordable bracelets to premium watches, which has allowed it to capture different user profiles. According to the latest data published by Canalys, during In the first quarter of this year, Xiaomi recorded a 44% increase in its shipments., thanks above all to the success of models such as the Redmi Band 5In total, the brand has distributed 8,7 million units Globally, surpassing Apple, which is content with 7,6 million and a somewhat more moderate growth of 5%.
The report explains that this recovery of leadership by Xiaomi is due to the extensive product portfolio, the best integration of its own HyperOS system and a policy of adjusted prices especially attractive in emerging markets. Furthermore, the update of ranges such as the Mi Band and Redmi Watch with new designs and advanced options has contributed to increasing the perceived value for users.
This is the Top 5 wearable brands.
- Xiaomi: 8,7 million devices shipped (+44%)
- Apple: 7,6 million devices shipped (+5%)
- Huawei: 7,1 million devices shipped (+36%)
- Samsung: 4,9 million devices shipped (+74%)
- Garmin: 1,8 million devices shipped (+10%)
Samsung has also stood out in this period, achieving the highest percentage increase thanks to its latest developments, although still remains far from the top positions in absolute terms.
Price and battery life are key factors when choosing a wearable.
A recent survey conducted by Canalys to 9.000 European consumers reveals that the Price is the criterion that weighs the most in the purchasing decision for smartwatches and bracelets. Secondly, battery life is what those looking for a wearable value most, followed by the integration of health monitoring functions.
Curiously, the sports options are relegated to a secondary role, even though these devices are often associated with exercise. The result makes it clear that most users are primarily looking for affordable accessibility and durability, beyond functionalities for athletes.
The secret of success: integration and competitiveness
According to experts, the pull of Xiaomi continues to feed off several factorsAmong them stands out its ability to offer advanced technology at affordable prices, the constant renewal of its devices, and greater ecosystem integration thanks to HyperOS. Added to this is efficient distribution and an excellent price-performance ratio, which, especially in emerging regions, has provided a huge advantage over competitors who focus on more exclusive ranges.
Combining Updated models, integration of new features, and a business strategy focused on accessibility has positioned Xiaomi as the leading global benchmark in wearables, demonstrating that innovation and competitive pricing continue to be key in this market.
With the sustained growth and adaptability that Xiaomi has demonstrated in the wearables market, everything indicates that the company will continue to lead the way in the coming months, provided it maintains its balance between features, innovation, and affordable prices.
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