- ZOTAC cancels orders for RTX 50 GPUs citing an alleged "system error"
- Following the cancellations, the RTX 5090 and RTX 5080 reappear with price increases of up to 20-22%.
- Users report price increases of up to $500 on some top-of-the-range models
- The case raises concerns about buying directly from the manufacturer amidst escalating GPU prices.
In the last few hours, a strong controversy has erupted surrounding ZOTAC and the cancellation of orders for their GPUs More recent. Several buyers have reported that, After completing the purchase of RTX 50 series graphics cards from the brand's official store, their orders were cancelled. and the same models They reappeared shortly afterwards at a significantly higher price..
The episode arrives in graphics card price increase phase in full swingIn a market already strained by the rising cost of memory and other components, it is crucial that... A manufacturer canceling confirmed orders to re-offer GPUs at a considerable price increase has created a climate of distrust. This also affects those who buy from Europe and Spain, where these increases are passed on in the form of higher final prices including taxes.
Mass cancellations and the excuse of "system error"
The testimonies shared in Reddit and other social media They draw a similar pattern: users who had purchased RTX 50 series GPUs in the ZOTAC Store Hours later, they received an email informing them that their order had been cancelled due to an alleged "system error"In that message, the company promised a full refund to the original payment method and suggested making the purchase again once the technical issue had been resolved.
The problem arose when those same customers, after receiving their refunds, re-entered the store. According to the screenshots that have been circulated, The same graphics cards they had purchased now appeared at a significantly higher price.In other words, the order was cancelled, but the product was still available, only at a higher cost than when the initial transaction was completed.
The sales conditions published by ZOTAC state that The company reserves the right to cancel orders before shipment. They already correct pricing or information errors in their listings. However, using a generic "system error" to justify mass cancellations right before a immediate price increase It has been met with strong criticism from the community.
ZOTAC raises the price of the RTX 5090 by 20-22%
The largest increases have been detected in the NVIDIA GeForce RTX 5090 sold by ZOTACTheir flagship models in the high-end range. Various users have documented how customized variants of this GPU went from already very high prices to figures even more difficult for the average consumer to afford.
In some cases, the most affordable model in the range was initially priced around $2.299 and, after the changes, it appeared listed as $2.799Other overclocked versions, which previously cost around $2.399They relocated to the surroundings of $2.899There have even been reports of top-of-the-range models that have jumped from approximately $2.449-$2.499 up to nearly $2.999, which implies a difference of up to $500 per unit.
The figures match the percentages reported by some of those affected: increases ranging from 20% to 22% on the initial priceWe're talking about a price increase that, applied to graphics cards that already started at over two thousand dollars, translates to several hundred additional dollars per purchase. This price hike is especially problematic in a segment geared towards enthusiasts and professionals who already make very high investment decisions.
If this situation were to be applied to the European context, the impact would be the same or greater. The new base tariffs would have to be... Add VAT and other taxes specific to the European UnionSo, an RTX 5090 that ranges between $2.799 and $2.999 could end up being clearly priced above the 3.000 euros to change in many countries, including Spain, once taxes and possible logistical costs have been applied.
The RTX 5080 also sees notable increases
Complaints are not limited to the absolute top-of-the-range. The ZOTAC GeForce RTX 5080Equipped with less memory than the RTX 5090 but still in the high end of the catalog, it has also experienced significant price increases. Some reports indicate that this model has gone from $999 to $1.249that is, an increase of about $250 overnight.
This behavior is partly linked to increased cost of DRAM memory chipsThis is a factor that has been driving up the prices of many GPUs and other devices such as laptops, pre-configured systems, and DDR5 RAM modules. However, many users find it difficult to accept that the manufacturer's only response is readjust upwards the rates on orders already confirmed and, above all, to do so through mass cancellations instead of maintaining the conditions agreed upon at the time of purchase.
A market context marked by scarcity and rising prices
The ZOTAC case did not emerge in a vacuum. Just a few weeks ago, Corsair was accused of making very similar moves With its DDR5 RAM: order cancellations, temporary disappearance of certain products, and their subsequent reappearance at much higher prices. In that episode, the company even offered discount coupons of up to 40% to the affected customers, although many pointed out that, even with the discount, the final cost was still higher than the initial amount they had paid.
The current state of the hardware market is marked by the DRAM crisis and a severe shortage of componentswhich is forcing retailers to continually adjust their prices. Some businesses, both physical and online, are choosing to sell their stock to the highest bidder, even if that means to cancel legitimate sales that were already closed to offer the same product again at a higher price.
This dynamic particularly penalizes European and Spanish users, where international price increases are quickly passed on to local retailers. Thus, anyone trying to upgrade their GPU right now faces a scenario in which The cheapest options are disappearing and the most expensive models are consolidated as the only alternative, sometimes still presented as "deals" despite having risen significantly since their launch.
The ZOTAC store is under maintenance and there are no clear explanations.
As complaints multiplied, some users noticed that la ZOTAC Store It appeared in maintenance modewithout the ability to access product listings normally. This temporary closure, far from clarifying the situation, has only fueled doubts about how the company will handle cancellations and new prices.
Several screenshots shared on specialized forums show that The price increases were already in place before the store went out of service.These records show how orders placed during the night or early morning were cancelled and, immediately afterwards, the same models were offered with the new, higher prices visible on the website.
So far, ZOTAC has not released an official statement detailing what happenedhow many buyers have been affected, or whether any compensation will be offered. In the absence of a transparent explanation, several media outlets and community voices recommend For now, avoid direct purchases from the official store.opting instead for trusted distributors who maintain the agreed conditions once the order has been formalized.
Risks for the buyer: from price stability to brand trust
Beyond the specific figures, the case sends a disturbing message to the consumer: Buying directly from the manufacturer does not guarantee price stability or absolute order security.The cancellation of confirmed purchases under the guise of a technical "error" and their immediate reappearance at a higher price makes many wonder if it is worth taking that risk, especially with products as expensive as an RTX 5090 or an RTX 5080.
In territories like Spain and the rest of Europe, where the added cost of taxes and transport already raises the final price of this type of GPU, a sudden increase of hundreds of euros This can make the difference between upgrading your equipment or postponing the purchase. That's why more and more users recommend taking your time, comparing prices at different stores, reviewing cancellation policies, and, when possible, Only take advantage of truly verified offers that they don't change overnight.
The ZOTAC episode, coupled with other recent controversies in the sector, leaves a landscape in which User confidence has become as important as the technical specifications of the GPU.In a market where high-end graphics cards easily exceed two thousand euros, any opaque or poorly explained move is especially sensitive and can end up weighing as much as FPS or the amount of memory when choosing one brand over another.
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