- Alibaba officially unveils Quark AI Glasses, its first AI-powered smart device.
- The device stands out for its integration of proprietary services such as Alipay, Taobao, and Amap.
- There will be two versions: a light one focused on audio/AI and an advanced one with an AR display.
- The initial launch will be in China, with no details yet on pricing or international release.
The technology company Alibaba has made the leap into the competitive smart glasses market by announce its first Quark AI GlassesThis launch, which will take place in China by the end of 2025, represents the most ambitious commitment to date by the Asian firm to bring artificial intelligence closer to the daily lives of millions of people, through a wearable device that seeks to differentiate itself from proposals from giants like Meta.
Far from focusing only on basic functionalities, Alibaba's project aims to integrate native way digital services that the company already offers, such as Alipay, Taobao and Amap, making Quark AI Glasses a natural extension of its own ecosystemThe decision responds to the growing demand for technological solutions with added value, putting the focus on both comfort and productivity.
Hardware innovation and dual versions for different users
In the technical section, the Quark AI Glasses They are based on a structure based on two processors, following the trend seen in other high-end wearables. The main one is a Qualcomm AR1 chip designed for tasks that require power such as image processing, while the complement is handled by a BES2800 from Bestechnic, specializing in optimizing consumption for audio functions and voice commands.
The user can choose between two models: one lightweight version focused on audio experiences and smart assistants (without screen or augmented reality) and another more complete one with AI+AR technology, which includes a micro-LED capable of overlaying useful information on the user's vision. Alibaba seeks to cater to both profiles that want a practical and discreet tool and those who prefer to delve into the augmented reality without giving up the design of conventional glasses.
The glasses will incorporate a 681-megapixel Sony IMX12 camera, identical to the one used in the Ray-Ban lenses developed in conjunction with Meta. This demonstrates that Alibaba doesn't intend to fall behind in image quality or photographic functionality, reaffirming its commitment to hardware innovation.
The power of your own ecosystem: beyond technology
One of the main strengths of these glasses lies in the deep integration with Alibaba's wide range of services and his assistant artificial intelligence QwenThis combination allows access to features that go far beyond what is usual on this type of device, optimizing the user experience.
- Navigation through Amap, with real-time visual cues overlaid on the field of view.
- Payments with Alipay, using the “look-and-pay” system that makes it easy to pay simply by looking at a QR code or activating a voice command.
- Product search and comparison on Taobao, identifying items and providing information or prices instantly.
- Simultaneous translation, meeting transcription and hands-free calls, key features for professional and personal users.
This approach allows Alibaba to leverage its dominance in e-commerce, digital payments, and urban mobility, standing out from competitors with less-connected capabilities.
Market, competition and launch strategy
The arrival of the Quark AI Glasses stands out in a sector where names like Meta, Xreal or Xiaomi have already established their presence. The main difference lies in the Alibaba's commitment to leveraging its own ecosystem and artificial intelligence technology, rather than relying on external platforms or isolated functionalities, giving you a significant competitive advantage.
El Initial launch will be limited to the Chinese market, where the company has a greater presence and can take advantage of the familiarity of its services among the local public. Although still No specific details regarding pricing or international expansion plans have been disclosed., the interest generated could accelerate the arrival of these glasses to other markets in the future.
With a perspective focused on daily utility and the integration of key services into a single product, Alibaba's strategy reflects a clear vision for the future in wearable technology, which transcends hardware to consolidate itself as a complete proposal.
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