- Alexa Plus is the new version of Amazon's assistant, powered by generative artificial intelligence.
- It offers advanced conversational capacity, personalization and execution of complex tasks.
- Integrates with home devices and external services such as restaurants and online shopping.
- Initially available in the US for $19,99 per month, but free for Amazon Prime members.
Amazon has introduced Alexa Plus, the new generation of its virtual assistant, which incorporates generative artificial intelligence to improve interaction with users. This update It represents a turning point in the evolution of Alexa, giving it greater naturalness in conversations, better context understanding and the ability to perform more complex tasks.
With this version, Amazon's goal is for Alexa Plus to not only answer questions or execute basic commands, but to act as a comprehensive assistant in home and daily life of users. From calendar management to restaurant reservations, to executing actions on smart devices, Alexa Plus aims to be more useful than ever.
A more conversational and personalized assistant

One of the great advances of Alexa Plus is its ability to maintain more fluid and natural conversations. It is no longer necessary to repeat the activation command at each interaction; Just mention it once and the assistant will continue the conversation without interruption..
In addition, Alexa Plus adapts to each user thanks to its ability to learn preferences and habits. It can remember data such as favorite types of food, recurring activities or details about the user's daily life, allowing for a much more Custom.
The assistant has also been designed to capture and respond more effectively to emotional tones, adjusting its response based on the detected mood.
Improved integration with devices and services

Amazon has boosted the ability to Alexa Plus integration with multiple home devices. It is now possible to manage in an advanced way elements of the smart ecosystem, such as lights, thermostats, security cameras and speakers more intuitively, without the need for complex configuration.
The connection with external services has also been strengthened. Alexa Plus allows Make restaurant reservations, order food delivery or buy tickets for events without leaving home. This is achieved thanks to collaborations with platforms such as OpenTable, UberEats or Ticketmaster.
Advanced AI-powered features

Thanks to generative artificial intelligence, Alexa Plus can go beyond traditional functions and offer advanced tools such as Summary of documents and emails. Users can forward files or messages and receive a concise analysis of the most relevant information.
Another novelty is the ability to provide proactive assistance: The assistant can remember upcoming events, suggest actions based on usage patterns, or even anticipate the user's needs.
In addition, the assistant allows multimodal control, combining different formats of input such as voice, text and even images, which considerably expands its possibilities for interaction.
Price and Availability
Alexa Plus will initially be available in the United States with a $19,99 monthly subscription model. However, Amazon Prime subscribers will be able to access the assistant at no additional cost, which represents significant added value.
The deployment will be done progressively, starting with the devices Echo Show 8, 10, 15 and 21, although Amazon has assured that Compatibility will extend to almost all existing Alexa devices.
With this evolution, Amazon seeks to position itself at the forefront of smart assistants, competing head-to-head with Google Gemini and Apple Intelligence. The combination of advanced AI, improved integration and availability within the Prime ecosystem can make Alexa Plus a a benchmark in the virtual assistant sector.
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