Apple postpones the launch of new Siri and AI features at WWDC 2025

The latest edition of Apple's Worldwide Developers Conference (WWDC 2025) has once again captured the attention of users and technology professionals, although this time expectations for a more advanced Siri have been partially frustrated. Although Apple has indeed filed a profound visual redesign of its operating systems and has strengthened the integration of artificial intelligence, The long-awaited evolution of the virtual assistant has not seen the light of day in this edition.The company, true to its maxim of prioritizing quality, has opted to postpone the arrival of Siri's new features.

During the event, Apple's software managers openly acknowledged the delay in the launch of the new Siri, which, as promised, will integrate artificial intelligence much more deeply to achieve a more contextual and personalized experience. However, the development of these capabilities has not reached the required level of reliability by the company, which is why they have decided not to release any of these features for the time being. Thus, The new Siri is still an evolving project whose deployment could be postponed until at least 2026.

Siri and artificial intelligence: reasons for the delay

Both Craig Federighi, senior vice president of software engineering, and Greg Joswiak, head of global marketing, explained that There is no real need to rush development at the expense of reliability.Internal testing reportedly showed that the new Siri was only successful in very specific situations, but the overall experience fell far short of Apple's standards. We want a truly reliable assistant, and at this moment it wasn't," both executives insisted.

The decision marks a shift away from the industry trend, where major competitors prioritize the rapid launch of chatbots or AI assistants. Instead, Apple emphasizes that its goal is to integrate artificial intelligence in an invisible and profound way. in operating systems, beyond offering a standalone app or a traditional chatbot.

Collaborations, privacy, and Apple Intelligence architecture

At WWDC 2025, Apple has reaffirmed that the privacy and data protection remain priorities. Many of the future features of Siri and the Apple Intelligence suite will work directly on the device—without relying on the cloud—to prevent the user's personal information from leaving their device. Processes such as automatic message filtering, detection of fraudulent calls or real-time translation They will run locally, reinforcing the difference compared to other cloud-based systems.

To expand the range of capabilities, Apple has announced optional integrations with third-party AI services such as ChatGPT, which can be used anonymously and without being linked to an Apple ID. However, the company insists that its long-term commitment is to its own development and the full integration of artificial intelligence into its ecosystem.

Siri, ChatGPT, and the Present of Artificial Intelligence at Apple

Siri was barely mentioned in the keynote, and the company focused on other improvements and its collaboration with OpenAI. Thus, If Siri is unable to resolve a complex query, it can automatically delegate it to ChatGPTThis allows tasks like composing emails or creating images to be performed with the help of advanced AI, while simpler tasks continue to be handled on the device itself. Privacy and anonymity are maintained, as no login or personal data sharing is required to use these combined features.

Siri's integration with external AI models is, for now, a provisional remedy to overcome the current limitations of the assistantApple hopes that, in the near future, its internally developed AI will allow Siri to anticipate and understand the user's personal context, facilitating actions across different apps and flows between devices in a much more natural way.

International context and limitations

Internationally, Apple faces additional challenges. countries like China, The implementation of Apple Intelligence features and new Siri capabilities is conditioned by strict local technological regulations.The tech giant is exploring partnerships with companies like Alibaba to adapt artificial intelligence to regulatory requirements and launch innovations in that market.

On the other hand, Apple limits access to more advanced features from Apple Intelligence and Siri to the latest devices, which means that not all users will be able to benefit from these new features immediately. This policy, in addition to ensuring security and performance, reinforces the strategy of linking the most innovative experience to its most current lineup.

Internal reforms, promises and future prospects

The postponement of the renewed Siri has caused Changes in Apple's AI development leadershipThe team has undergone internal restructuring, with leadership of the artificial intelligence division shifting from John Giannandrea to Mike Rockwell, reflecting a commitment to accelerating the recovery of the pace of innovation.

For now, the focus is on continuing refining Apple's own Intelligence architecture and models before massively releasing the promised features for CrabThe company is also working on improving the integration and in offering more robust and trustworthy experiences for the user, prioritizing privacy, stability and deep innovation in its systems.