This is how we searched on Google: a comprehensive overview of searches in Spain

In just twelve months, Google searches in Spain They have left a very clear trail of what has worried us, what has piqued our curiosity, and what stories we have followed almost in real time. Google's official report, Year in Search 2025It works like a mirror: behind each term there is a blackout, a storm, a trendy movie, a new public figure or a domestic doubt that has led us to open the browser.

Far from being a simple list of words, Year in Search 2025 for Spain draw a A year marked by energy and climate emergencies, By the Impact of artificial intelligence on everyday life, due to historical changes such as the election of a new Pope and countless practical queries ranging from how to take photos with AI to what to choose between diesel or gasoline. A very personal mix of concern, humor, improvisation, and a desire to understand what's going on.

The big overall ranking: blackouts, extreme weather and a new Pope

The global list of most searched terms in the country is headed by “Blackout in Spain”This directly reflects the massive power outage that left millions without electricity and dominated headlines for days. It wasn't just a technical incident: the blackout became the primary driver of Google searches, with questions about its causes, duration, consequences, and future measures.

Very close in the ranking appear “Rain alert” e “Fires in Spain”, two expressions that summarize a year dominated by extreme weather eventsAmid heavy rains, a devastating DANA storm in the Levante region with hundreds of victims, and the worst fire season in memory, much of the country turned to search engines to follow official warnings, risk maps, and minute-by-minute updates.

In the midst of such intense current events, religion bursts onto the scene in a historical key with the term “New Pope”The election of a new Pope in Rome, after the death of Francis, triggered inquiries from Spain: who he was, where he came from, what it meant for the Church and how the conclave had unfolded.

The overall top list is completed with searches ranging from the “monarch butterfly migration”, which reveals a growing interest in wildlife movements and environmental impacts, up to “Gaza Flotilla”...linked to monitoring tensions in the Middle East. Meanwhile, names closely associated with culture and entertainment such as Lalachus, The revolt, he Planet Award and the collecting phenomenon of Labubu, which has gone from a simple viral toy to a recurring topic of online conversation.

Movies and series: from the 'Anora' phenomenon to the year's biggest releases

If you look only at the category of “Movies and series”The Google report makes it clear that 2025 was also spent in front of the screen… and the search engine. The production that garnered the most attention in Spain was… “Anora” (United States) - Portuguese Premiere., which leads the top search queries, whether for reviews, cinemas where to see it or explanations about its ending.

Second is “Sirat”while “The infiltrator” It occupies the third spot, confirming that thrillers and spy stories continue to generate a lot of buzz. Among the recurring searches, the new "Nosferatu"which has sparked curiosity for its reinterpretation of the classic, and titles such as “Weapons”, “The Brutalist” o “Superman”, linked to major promotional campaigns and highly anticipated premieres.

They close the list “Emilia Perez” y "Adolescence"These, although more niche, have been gaining relevance through recommendations, reviews, and viral clips. This list of films and series paints a picture of a year in which searches are divided between prestigious authors, well-known franchises, and productions that have exploded thanks to digital word of mouth.

Who's Who: The New Pope, Viral Memes, and Spanish Role Models

The category "Who is it…?" It functions almost like a year-end casting call, a mix of major news figures and faces that have unexpectedly entered the collective consciousness. Again, the new Pope It appears in first place, which confirms the weight that its selection has had in the 2025 searches.

In second place we find one of the most curious phenomena: “Andy and Who Is Lucas?”The search term originated from a viral meme playing on the famous musical duo and has since generated tons of jokes, videos, and screenshots on social media. It wasn't that Spain didn't know who they were; the joke itself practically encouraged a Google search.

The list also includes Lalachus, who appears both in the general ranking and in this category of people, and names associated with sports, culture and television such as Topuria, Save Reina, Karla Sofía Gascón, Montoya, Rosalía y AlcarazAll of them reflect that identity searches combine Informational curiosity, keeping up with current events, and pure digital gossip..

The “How To…” category: from office bathrooms to AI-powered photos

Probably the section that most clearly reveals our daily lives is the one about "As…?"Here you'll find fewer big headlines and more real life: the things we ask without thinking twice, right from our phone screens. Leading the pack is... Take photos with AIThis is a sign that artificial intelligence has made the definitive leap into everyday creative tasks.

Alongside that technological curiosity, the list is full of very down-to-earth situations. One of the most striking is... “Pooping at work”This query, somewhere between a joke and secondhand embarrassment, demonstrates just how Google is the silent confessor of less-than-glamorous routines. In the same vein, questions arise such as “Removing makeup from the pillow” o “To make fire with two sticks”, which combine the domestic with a certain air of survival.

Recipes occupy a good part of the top: from “Making homemade crepes” y “Make chickpea stew with cod and spinach” until “Make crumble cookies” o “Making matcha tea”Furthermore, there is interest in more specific preparations such as the “homemade yogurt” or the popular “Dubai chocolate”, which have spread through social media based on short videos and viral recipes.

“Why…?”: Doubts about energy, international politics and Spanish customs

If "How to" searches are about what we do, then searches for "Because…?" They explain things we don't fully understand. Here, the phrase that has been typed most often in Spain this year has been... “Why has the power gone out?”, a direct consequence of the major blackout and other more isolated power outages that have tested the patience of many households.

The international context also plays a role in this ranking: “Why Israel attacks Iran” y “Why is Trump raising tariffs?” They show interest in the triggers and consequences of geopolitical and economic decisions that feel distant but have an impact on daily life. To these is added “Why the watermelon is a symbol of Palestine”, which links visual language, protest and social networks.

Among the more domestic and cultural questions, the following stand out: “Why is the April Fair in May?”which reopens the same debate about calendar and tradition every year, or “Why have eggs gone up so much?”where family finances and concerns about the shopping basket intertwine. Also included are “Why is there no light in space?”, “Why are my stomach rumbling?” y “Why do yawns become contagious?”, a trio that pretty much sums up how we went from basic science to pure physiological curiosity without changing tabs.

“What does…?”: the vocabulary of social debate and internet culture

In the section "What does it mean…?" The clash between new social conversations, TikTok phenomena, and terms that slip into the news without much explanation is noticeable. The word at the top of the list is “ageism”This is a sign that discussions about age discrimination and intergenerational tensions have fully entered the Spanish public debate.

Right behind them appear concepts linked to identity and cultural policy such as "Queer" y “woke”These are terms that many people hear in debates, opinion pieces, or viral videos, and then search for directly to clarify nuances. More technical terms like “PH” o “PEC”, and others closely linked to current weather conditions such as “DANA”, which has gone from specialist jargon to part of everyday language.

Rounding out the top are prominent names from the nightlife and economics scene, such as “Berghain” o “bare ownership”, along with psychological and internet expressions such as “FOMO” and esoteric-viral phenomena such as “the mirror hour”This whole system functions as a small An emotional and social dictionary of what has been talked about so much during the year that there was no other option but to ask Google what exactly it was..

“What’s better…?”: AI, household finances and everyday decisions

The last major section of the report, “What is better…?”It includes comparisons in which Spaniards have asked Google to act as an arbiter. The most frequently asked question has been: “Diesel or gasoline”This suggests that, despite the rise of electric cars, many of those who have had to change their vehicle this year are still debating between traditional options.

The second major battle is being fought on the technological front with Gemini or ChatGPTa search that reflects how Conversational artificial intelligence has become part of everyday life.to the point that people compare assistants just like they compare mobile phone plans. From there, the ranking combines personal finance, health, and daily habits.

Among the most frequent questions are “Butter or margarine”, “Joint or individual declaration” for rent, “Amortize term or installment” in mortgages and “Buying a car or leasing”all of them linked to medium- and long-term economic decisions. In the area of ​​physical well-being, comparisons such as the following stand out. “Should you eat breakfast before or after training?”, “Retinol or retinal” y “Creatine or protein”, which combine an obsession with optimizing performance with an interest in advanced cosmetics.

And, of course, the eternal question about "What's best for a hangover?", demonstrating that, however sophisticated AI tools may be, there is still room for age-old dilemmas.

Google's Year in Search 2025 for Spain paints a vibrant and complex picture: A country that stays informed urgently during blackouts and storms, that closely follows the twists and turns of international politics, that embraces artificial intelligence with practical curiosity, and that doesn't give up on humor or small domestic obsessions.What we type into the search bar ultimately says as much about us as any social network or playlist, and 2025 makes it clear that we live amidst alarm, pop culture, and the most everyday doubts while constantly asking Google new questions.