- Bing Video Creator lets you create free videos using artificial intelligence based on OpenAI's Sora.
- The tool is available on the Bing mobile app, with the ability to generate clips of up to 5 seconds in vertical format.
- After the first ten free videos, you can earn additional videos by redeeming Microsoft Rewards points.
- Microsoft has implemented security measures and digital credentials to ensure responsible and secure use.
The digital content creation landscape has taken a significant turn with the arrival of Bing Video Creator., the innovative Microsoft tool that now allows any user to generate videos using artificial intelligence Developed by OpenAI, based on the well-known Sora model. This launch represents a step in the democratization of video creation, as until recently, this technology was reserved for paying subscribers and more professional profiles.
Microsoft has decided Integrate Sora into your Bing ecosystem, offering the ability to transform simple written descriptions into short, realistic video clips for free. This expands access to Advanced AI features for everyday users, removing the economic barrier that the use of these cutting-edge creative solutions represented.
What does Bing Video Creator offer for free and who can use it?
The free version of Bing Video Creator It is designed to be simple and accessible. Anyone with a Microsoft account can access the tool from the Bing app on iOS or Android devices.For now, the service is not available on desktop or Copilot, although it is expected to be available on more platforms soon.
In its free version, users can create up to ten five-second videos each, in a vertical format of 9:16, ideal for sharing on social networks like TikTok, Instagram Reels, or WhatsApp. Once you've used up these first ten clips, you can continue creating more videos using Microsoft Rewards points, which are earned by using the company's services or making purchases in the online store. Each additional video requires redeeming 100 points.
The tool allows that three videos can be in the generation queue simultaneously, although processing speed can vary from a few minutes to several hours, depending on demand and the mode chosen (fast or standard). The resulting video can be downloaded or shared directly from your mobile phone and Bing retains it for 90 days on their servers before automatically deleting it.
Current operation and limitations
The procedure is quite intuitive: after downloading the Bing mobile app, you just need to log in with a Microsoft account and tap on Video Creator. Here, just describe the scene you want to see (for example, “An astronaut on a planet of giant mushrooms”) and the AI is in charge of producing a hyperrealistic clip of approximately five seconds.
At the moment, The maximum length of free videos generated with Sora is five seconds, and the format is restricted to vertical. Microsoft has already confirmed its intention to implement the option to generate videos in horizontal format and expand the possibilities in the future. Users should note that Video quality may vary and that sometimes the wait to obtain the result can be longer than expected, especially if the express mode is used during peak hours.
The platform offers a simple but efficient experience. certain restrictions designed to ensure the sustainability of the service at no cost and prevent misuse. Although other alternatives such as Google Veo or Runway offer longer and more detailed videos, Microsoft's commitment is to bring audiovisual creation through AI to a general audience..
Safety and liability measures
Aware of the risks involved in generating content using AI, Microsoft has implemented automatic controls and digital credentials To ensure responsible use of Bing Video Creator. If the description entered could lead to dangerous or inappropriate content, The request is blocked and the user is notified.
In addition, all generated videos include certificates of origin compatible with the C2PA standard, which allows easy identification of the clip origin and enhances transparency regarding artificially created content.
These safeguards are in addition to those already in place in Sora, OpenAI's AI engine, and reflect a concern about preventing the proliferation of malicious or misleading videos. Microsoft notes that the key is to maintain a balance between technological innovation and ethical responsibility, thus ensuring a safe experience for both creators and viewers.
Applications and future prospects
The introduction of Bing Video Creator for free represents a relevant opportunity for both content creators, companies, teachers or individual users who want to experiment with new ways of telling stories without prior technical knowledge or the need to invest in editing software. This tool democratizes audiovisual creation, making digital creativity more accessible and versatile.
In addition to its recreational and personal use, Microsoft points out that this technology can be applied in professional fields such as generation of training materials, business presentations or product promotionMicrosoft has already announced that updates will be available that will allow the creation of longer videos and other formats in the near future.
This approach reinforces the trend toward integrating automated creative solutions in both the domestic and business worlds. Although there are still questions about the transparency of the model training process and the copyright of the elements used, Security measures and format and duration controls help limit the impact of generated videos.
The arrival of Free Bing Video Creator brings generative AI to millions of people video, accelerating progress toward more agile, affordable, and accessible audiovisual production, always within the parameters of safety and responsibility.
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