- Amazon launches a new feature in its app to find products from personal photos.
- The 'Buy for Me' button allows you to identify items in photos saved on Amazon Photos and provides direct links to purchase them.
- The technology uses visual recognition similar to Google Lens.
- The feature aims to save time and improve the mobile shopping experience.
Amazon has recently updated its mobile app with a feature that could completely change the way users discover and purchase products within its platform. It's called button 'Buy for me'a tool that It allows you to identify objects present in personal photographs stored in the Amazon Photos service and offer direct links. to purchase similar or identical products.
This new system aims to facilitate the process of searching for articles, leveraging visual recognition to detect products without having to manually describe them. This feature is specifically designed for those who, when seeing an item of clothing, furniture, or gadget in an image, want to find it quickly and easily within the Amazon catalog.
How does the 'Buy for me' button work?
The mechanics behind This tool is quite simple and is integrated directly into the Amazon Photos app., the cloud service that allows you to store high-resolution images. In fact, this app was already known for recognize faces and provide free storage space to Prime users (with an additional 5 GB for the rest), but now expands its functionality with a more commercial focus.
To use the 'Buy for me' button, simply access a photo saved in Amazon Photos.From there, the app will analyze the visual content of the image to detect recognizable objects, such as a lamp, an item of clothing, an appliance, or even toys. Once identified, The tool will display a list of the products located in the image, each accompanied by a link that directs to the corresponding article within Amazon.
This option It is activated from a specific button within the interface, usually located at the bottom of the screen. Pressing it will The app uses an artificial intelligence system for visual recognition which has been compared to the functioning of Google LensThanks to this technology, users can save time and frustration trying to describe what they're looking for, especially when they don't know the product name.
Visual recognition technology at the service of the user
One of the strong points of this new feature is its visual analysis system, which It takes advantage of algorithms similar to those used by platforms such as Pinterest or Google itself.These artificial intelligence models are capable of identifying structures, shapes, and colors to match them with items available in the catalog.
Automatic product identification in an image not only saves time, but It can also help users discover new alternatives or more affordable versions of what they have seen elsewhere.For example, if someone uploads a photo of a chair they saw at a restaurant, the system can offer similar options that are for sale on Amazon.
In addition, this image analysis technology is integrated into the app in a discreet and without requiring advanced technical knowledgeAny regular Amazon Photos user can benefit from it without having to go through any complex configurations.
Some details about its availability and practical use
For now, The feature is available in the latest versions of the Amazon Photos app, for both Android and iOS devices. It's unknown whether it will also be integrated into other sections of Amazon, such as the main shopping app or even Alexa-enabled devices.
Product identification works best with sharp, well-lit images, where the item in question is clearly visible. Otherwise, it could result in matching errors or less-than-perfect recommendations. It has also been noted that the system does a better job with products from visually distinctive categories, such as clothing, home decor, small appliances, or toys, while it may have more difficulty with generic or unbranded items.
Another advantage is that Identified products are presented with the option to add directly to the cart or wish list, which facilitates rapid action, without intermediate steps and without the need to start a new manual search.
One step closer to visual purchasing on digital platforms
For several years now, major e-commerce platforms have been experimenting with image-based tools. From Google Shopping to some catalogs integrated into social networks like Instagram and Pinterest, The tendency to buy based on what we see is increasingly noticeable.
With this new feature, Amazon is joining this trend, leveraging an existing platform like Amazon Photos. It makes the purchasing process more organic, intuitive, and, above all, integrated into customers' digital routines.
The 'Buy for me' button represents an attempt to simplify the lives of users, helping them quickly and accurately find what they've already viewed in their daily lives. While its functionality may currently seem limited to those who already use Amazon Photos, it's expected that over time this tool will gain more visibility and even expand to other parts of the Amazon ecosystem.
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