- Google signs 3-5 year deal with TSMC to produce Tensor chips for Pixel
- The Tensor G5 will be the first chip manufactured by TSMC using the 3-nanometer process.
- Thermal and energy efficiency will improve compared to previous generations
- Google maintains its own chip design, but relies on advanced Taiwanese manufacturing.

In the last days, Google has shaken up the tech scene with the confirmation of a key deal for the future of its Tensor processors., present in Pixel phones. The company definitively abandons the manufacturing of Samsung to associate with the Taiwanese TSMC, a move that marks a turning point for both Google's hardware strategy and the competition in the smartphone market.
The decision to switch from Samsung to TSMC has been brewing over several generations of Tensor, which, despite offering interesting artificial intelligence capabilities, have lagged somewhat behind in power and thermal efficiency compared to other manufacturers such as Qualcomm or Apple. The change aims to offer a more balanced and robust experience for the next Pixel, especially the more advanced models.
A multi-year contract: Tensor under the TSMC label until Pixel 14

According to various sources and a DigiTimes report, Google has secured chip production from TSMC for at least the next 3 to 5 years.This would allow the collaboration to continue until the launch of the Pixel 14, spanning an entire generation of key devices for the company.
Google executives recently visited Taiwan to finalize the details of the deal, which implies a long-term commitment to TSMC technologyThis manufacturer is recognized for its ability to produce at advanced nodes, such as 3 nanometers, which will be used for the first time in the G5 tensioner intended for the Pixel 10.
Technical advantages: from efficiency to advancement in artificial intelligence
With the jump to TSMC's 3nm process, The new Tensors promise improvements in energy efficiency and heat dissipationInitial tests on previous models already pointed to a reduction in power consumption and temperature, something crucial for the intensive use of AI in the Pixels.
The fact that Google continues to design its chips, but delegates manufacturing to TSMC, allows for greater customization and control over image signal processing (ISP) systems and components dedicated to artificial intelligence. This translates into New AI-powered photo and video features, as well as advances in software such as generative editing in Google Photos or Magic Editor-type tools for videos.
A strategy to compete with Apple, Qualcomm and MediaTek
The arrival of Tensor G5 manufactured by TSMC This isn't just relevant to the Pixel 10. This shift brings Google closer to the strategy of companies like Apple and Qualcomm, who turn to TSMC to ensure they are at the forefront of semiconductor technology.
As Samsung continues to face challenges in the performance of its most advanced nodes and their success rates, TSMC maintains technological advantageNot only does it have 3nm production under control, but it has already initiated orders for its future 2nm technology, ensuring that its most loyal partners will have access to the best innovations in the industry.
Impact on the Pixel range and its associated new features
El Pixel 10 will be the first to feature the Tensor G5, manufactured by TSMC.According to leaks, in addition to the technical advantages, the new generation of Pixel will focus heavily on differentiating between the base and Pro models. There will be changes to the photography hardware, but the key will be in the software and the deep integration of AI, taking advantage of the potential of the new chip.
It is expected that the Pixel 10 incorporates advanced features such as 4K HDR recording at 60fps, AI-powered video editing, and significant improvements in night and portrait photography. Additionally, the agreement will allow Google to quickly adapt to future advancements in chip design, ensuring the Pixel experience continues to evolve.
This step, which marks the beginning of A new stage in the manufacture of processors for Google, reinforces its commitment to technological control and differentiation, aligning itself with industry trends and responding to the demands of users who increasingly seek greater performance, intelligence, and autonomy from their mobile devices.
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