How to choose the best hashtags?

Last update: 22/10/2023

Do you want to know how? choose the best hashtags for your posts in the social networks? You are in the right place! In this article, we will give you some tips so that you can make the most of the power of hashtags in your posts. The hashtags They are words or phrases preceded by the pound symbol (#) that help categorize and label content on digital platforms. ¿Cómo elegir los best hashtags? It is very important to select them properly as they can make your posts more visible and attract a wider audience. So pay attention, because we are going to reveal some tricks so you can use hashtags effectively.

Step by step ➡️ How to choose the best hashtags?

  • Research popular hashtags: Before choosing hashtags, it's important to research which ones are currently popular and relevant to your content. This can easily be done by looking at trending topics or exploring hashtags related to your industry or niche.
  • Consider relevance: Once you have a list of popular hashtags, consider their relevance to your content. It's important to choose hashtags that accurately represent the topic or theme of your post. For example, if you're sharing a recipe, using hashtags like #food or #recipe would be relevant.
  • Avoid overused hashtags: Although it may be tempting to use hashtags that have millions of posts, it's often more effective to choose hashtags with a moderately high amount of posts. This helps you stand out from the crowd and increases the chance of your content being seen by the right audience.
  • Check hashtag engagement: Before finalizing your hashtag choices, it's a good idea to check the engagement of each hashtag. This can be done by searching for the hashtag on social media platforms and analyzing the top posts. Look for hashtags with a good balance of engagement – ​​not too little, but also not too crowded.
  • Experiment with niche hashtags: In addition to popular hashtags, it's beneficial to experiment with niche hashtags that are specific to your content. These hashtags may have a smaller audience, but they can be highly targeted and attract users who are genuinely interested in your content.
  • Combine general and specific hashtags: To reach a wider audience while still targeting your niche, it's a good idea to use a combination of general and specific hashtags. For example, if you're a travel blogger, you could use both #wanderlust (general) and #sustainabletravel (specific) to attract different types of users.
  • Use branded hashtags: If you have a brand or business, consider creating branded hashtags that are unique to your brand. This helps with brand recognition and allows users to easily find all of your related content.
  • Monitor and adjust: Once you've chosen your hashtags and published your content, it's important to monitor their performance. Keep track of which hashtags bring in the most engagement and adjust your hashtag strategy accordingly. Don't be afraid to experiment and try new hashtags to optimize your reach and engagement.
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Q&A

Questions and answers on how to choose the best hashtags

1. ¿Qué son los hashtags?

Hashtags are words or phrases preceded by the pound symbol (#) that are used on social media to group related content.

2. Why are hashtags important?

Hashtags are important because they help increase the visibility of your posts, attract more interested users, and classify your content into specific categories.

3. How can I choose the best hashtags?

  1. Identify relevant topics related to your post.
  2. Research popular hashtags used in your industry or niche.
  3. Choose hashtags that have a large number of posts but are not too generic.
  4. Use hashtag search tools for additional suggestions.
  5. Keep a list of relevant and varied hashtags to use in different posts.

4. How many hashtags should I use in a post?

We recommend using between 3 and 5 hashtags in a post to avoid appearing spam. It is important to balance the number of hashtags used so as not to overload your content.

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5. Should I use popular or more specific hashtags?

It is advisable to use a combination of both. Popular hashtags can increase the visibility of your posts, while more specific hashtags help you target a more relevant audience and reduce competition.

6. Should I use the same hashtags in all my posts?

Not necessarily. It's important to vary the hashtags you use to reach different audiences and expand your reach.

7. Where should I place hashtags in my posts?

Hashtags can be placed at the end of your posts or in the middle of the text. Avoid using too many hashtags in a row and make sure they are integrated naturally in your content.

8. Can I create my own custom hashtags?

Yes, you can create your own custom hashtags to promote campaigns, events or your brand. Make sure you use unique, relevant, and easy-to-remember hashtags.

9. Is it advisable to use hashtags on all social networks?

Yes, hashtags are widely used in most social media, such as Instagram, Twitter, Facebook and LinkedIn. However, the popularity and usage of hashtags can vary on each platform.

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10. Can I use hashtags without having a social media account?

Yes, you can search and follow hashtags on social media even if you don't have an account. However, you will not be able to use hashtags to tag your own posts. without an account in the social network corresponding.