- Google Veo 3 lets you create realistic videos with audio from text or images.
- Access requires a subscription in the US, even using a VPN, and educational options are available.
- It can be used from the Flow interface or integrated via API with Google Cloud Vertex AI.
Google has once again surprised the world of generative artificial intelligence with the Launch of Veo 3, its most advanced model for creating realistic videos from text descriptions or images. The third version of Veo is coming on strong, with promises of Extreme realism, audio generation capabilities, and endless possibilities for both creators and businesses.
However, access to this innovation is subject to certain conditions, requirements, and procedures that are not always clear from the outset. Therefore, if you're wondering How you can use Veo 3 to create your own videos using AIThis article will serve as your definitive guide. So, let's get to it.
What is Google Veo 3 and why is it revolutionizing video creation?
Veo 3 is DeepMind's most powerful generative model to date for transforming text or images into realistic videos with integrated audio.Its launch at Google I/O 2025 cemented it as a major leap in quality compared to previous versions and competitors like OpenAI's Sora.
What most draws attention in Veo 3 is the Ability to generate videos up to 8 seconds long, 4K resolution (in premium scenarios), cinematic fluidity and the most convincing visual and sound detailsThere are already viral examples on social media where street interviews, music videos, film clips, or testimonials seem completely real, when in reality they arise from simple prompts.
These are its main advantages and new features:
- Spectacular realism: textures, movements, coherence of scenes and characters
- Native audio: You can add voices to characters, music, sound effects and environments
- Flexibility in the script: You can define the action, genre, camera location, filming style, etc.
- Integration with other Google creative tools: especially with Flow, the new AI editor designed to make work easier for both beginners and professionals
The impact of Veo 3 is already being felt in sectors such as audiovisual production, marketing, advertising and education, where Companies can reduce weeks of work and costs to a few hours and a much smaller budget..
What are the actual requirements for using Veo 3?
Access to Veo 3 is not yet available to the general public without restrictions. It is only allowed to users and companies in the United States, with a paid subscription to Google AI Pro or Ultra plans and, in the case of the API, by invitation or whitelisting..
We break down the main requirements:
- Google Gemini Pro or Ultra account with active subscription (for access from your interface or from Flow)
- Reside in the US or connect via VPN to a US server, if you are in another country
- In case of using the Vertex AI API: You must request access (it is in preview mode with an allow list), enable the service on Google Cloud Platform and have a project configured
- In educational programs: Access is possible through student discounts and agreements with academic institutions
If you're using a VPN, you'll need to connect to a US server before accessing Gemini or Flow, so the platform can unlock the video streaming option.
Methods for using Veo 3: options and detailed steps
Method 1: Use Google Flow to create videos with Veo 3 without complications
Google Flow is the official AI editor to unleash the full potential of Veo 3, Image and Gemini with an intuitive interface and advanced controlsHere you can easily generate, edit, combine scenes, add images, and manage multimedia assets.
Main advantages of Flow:
- Simple description in natural language: Create your video by simply writing what it should look like, with the help of Gemini
- Full camera control: defines movements, planes, changes in perspective
- Advanced Edition: modifies sequences, extends scenes, character cohesion and action
- Flow TV: Explore sample videos and learn techniques and prompts from other users
To use it You need to sign up for a Google AI Pro plan (entitled to 100 monthly generations) or AI Ultra (premium option with native audio, ambient sound and dialogue). After activating the subscription, You access Flow and select the option to create a video.Describe your idea, choose the desired options, and after a few seconds, you'll see a preview of the generated clip. You can download it or request new versions.
Method 2: Access Veo 3 using the Vertex AI API (no GUI)
For users and developers who want to integrate it into their own projects, Veo 3 is available as a preview model through the Vertex AI API on Google Cloud. This requires technical configuration:
- Sign up for Google Cloud and enable Vertex AI on a project
- Request access to the preview version of Veo 3 from the console (manual approval/whitelisting)
- You will receive up to $300 in initial free testing credits.
- Generation is done via REST calls or using the Gen AI SDK for Python
Current technical limitations:
- 16:9 format, maximum resolution 720p, 24 FPS
- Maximum duration of 8 seconds per video
- Maximum 10 requests per minute and project
- Integrated audio and voice generation in the Ultra version
An important point is that the API automatically improves the default prompts: If your description is short, the system rewrites it by adding cinematic details, camera movements and sound effects.. It is not possible to disable this feature in the Veo 3 preview.
Method 3: Student discounts and educational access to Veo 3
Google is encouraging the academic use of AI with exclusive plans and discounts for students and educational institutions. It is possible to get free or discounted access to Gemini Pro and, consequently, to Veo 3.
To benefit from these conditions you need:
- Sign up for the special plan for university students from Google One
- Provide an institutional email address (.edu)
- Provide identification or proof of registration
- Check if your university or center has active agreements with Google for Education
Eligibility varies greatly by region and entity, and prices can change frequently. Once approved, log in to Gemini and select the Veo option to start creating with Veo 3, although with some Limitations on users paid.
How to write prompts or descriptions that make the most of Veo 3?
The key to getting impressive videos with Veo 3 is in the quality of the promptsThe more detailed and precise your description, the better the result will be.
Tips for effective prompts:
- Specify subjects, action and environment: for example, "A woman walking in the rain on a Tokyo street at night, neon lights reflected on the asphalt"
- Defines the genre and tone: «Film noir style, dramatic atmosphere»
- Indicates camera and shot movements: «Camera follows slowly from behind»
- For models with audio, describe dialogue and effects"The protagonist says, 'I'll never come back,' and soft jazz music and the sound of rain play."
Veo 3's models can reinterpret brief prompts to automatically complete them, but if you want maximum accuracy, spend a few seconds fine-tuning the details.
Prices, subscriptions and limitations on the use of Veo 3
At present, Veo 3 is only available with a monthly subscription, with no free version available for all users.The official rates are:
- Google AI Pro Plan: access to Flow, up to 100 monthly generations
- Google AI Ultra Plan: Priority access to Veo 3 with native audio, more generations and exclusive features, for $250/month
At Vertex AI, you can use the free welcome credits to test the model, but access is subject to availability and individual approval. In all cases, usage is limited to a number of videos per week (approximately 10 to 12 for normal users) and advanced features are only available on the Ultra or Business plan.
Audio/voice generation, 4K resolution, and extended durations may be reserved for premium customers as the service evolves.
Examples of practical applications and possible risks
Veo 3's capabilities are being exploited in multiple scenarios: Automatic b-roll, animations for social networks, creation of advertisements or educational material, development of short documentaries and even cinematic experimentationCompanies like Klarna are already reporting weeks of savings on routine audio-visual tasks.
However, concerns have also been raised about their potential to generate deepfakes, manipulate news stories, or create simulated scenes for questionable purposes. It is recommended to use technology responsibly and attribute AI where appropriate, especially in professional production..
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