Copilot on Samsung TV: integration, features, and compatible models

Samsung and Microsoft take a further step in the convergence between television and artificial intelligence with the Copilot arrives on the brand's smart TVs and monitorsWith this integration, users will be able to Consult, learn, and control content directly from the screen by voice or with a simple click on the remote control.

The novelty is based on the Samsung's ecosystem (Tizen, Daily+ and Click to Search) and Microsoft's conversational AI. As both companies have explained, the objective is to offer a more contextual, fast and personalized to complement Bixby and help you “get more out of” your living room TV.

What is Copilot on Samsung TV and how to access it?

Copilot arrives as a application integrated into the Tizen home page and in the Samsung Daily+ hub, so that it is accessible without installing anything additional once it is available for the device.

Activation is straightforward: just press the microphone button on the remote control or invoke it by voice to initiate the interaction. From there, Copilot understands natural requests, responds, and displays information related to what's on the screen.

Microsoft also incorporates a Copilot Avatar, an animated character that holds real-time conversations and lip-syncs as it speaks. This visual element aims to make the interaction clearer and the AI's response easy to follow from the couch.

Anyone who wishes can link their microsoft account using an on-screen code to unlock more refined recommendations and preference memory, so the system adapts with use.

Main functions on the big screen

Copilot allows you to request very specific recommendations from movies or series, filter by duration or genre, and consider the tastes of the household to choose something that will appeal to several members at once.

Another outstanding capacity is the spoiler-free summaries to resume a series from the exact episode where you left off, as well as quick clarifications about plots, characters or the cast of what appears on the screen.

AI It also answers questions like “what else has this director done?”, offers quick facts about actors or athletes and suggests related content. In non-recreational contexts, it can answer everyday questions like the weekend weather or ideas for plans.

Furthermore, Copilot supports open and detailed prompts, something useful for fine-tuning the result. Some practical examples of use:

• “I want something like The Queen’s Gambit, but about cooking and lasting less than two hours.”
• “I’m going back to The Crown; I left it at season 3, episode 4. Give me a spoiler-free recap.”
• “Ana loves romantic comedies, Luis loves science fiction, and Marta loves thrillers. What should we watch together?”

In certain responses, the system may display visual cards with information (for example, movie information or weather data) for easy reference from the TV.

Compatible models and availability

Initial compatibility focuses on TVs with 2025: Micro RGB, Neo QLED, OLED, The Frame Pro and The Frame, as well as in Smart Monitors M7, M8 and M9The company anticipates progressive expansion to more regions and models over time.

In many cases, arrival will be made by Firmware update, after which the app will appear on Samsung Daily+ within the Tizen Home app. Specific availability may vary by market and device.

Samsung has noted that it is working to extend the experience to older devices where possible, maintaining its focus on more personalized on-screen functions and consistent in their catalogue.

As a manufacturer with a broad global presence in TV, the brand seeks to make this incorporation of AI sits native in the living room and not an isolated app, integrating it with its content discovery features.

Interaction, personalization and memory

The conversation with Copilot is done in natural language and supports very specific instructionsThe assistant can maintain context and suggest adjustments as the user narrows down what they want to see.

When connecting your Microsoft account, Copilot activates the preference memory to remember genres, favorite actors or consumption habitsOver time, this refines both the recommendations and the summaries and suggestions.

The animated avatar helps to better perceive the answer, with lip syncing and gestures which makes it easier to follow the conversation on a large screen and from a distance.

Beyond entertainment, the assistant can support in language learning, explain complex concepts in a simple way or propose family plans, expanding the use of television to new scenarios.

A connected AI experience in the Samsung ecosystem

Copilot integration builds on recent enhancements to Bixby and Click to Search, reinforcing Samsung’s focus on a richer, more contextual screen experience with Vision AI.

From Tizen Home and the Daily+ hub, conversational AI brings immediate and relevant responses on what appears on the screen, with consistent access paths within the TV interface and no jumps between applications.

Executives from Samsung and Microsoft have highlighted that the objective is to turn the TV into a useful companion at home, capable of helping you discover content, resolve questions, and organize activities from your home screen.

With this commitment, Samsung seeks to set a standard for personalized experiences on its screens, taking the AI at the heart of home entertainment without complicating handling for the user.

The arrival of Copilot on Samsung TVs and monitors promises to reduce the time wasted searching for what to watch and enhance the value of content with context, summaries and instant answers; a proposal where voice and personalization make a difference in everyday use.