Spotify wants to be more social: it launches a native chat to talk and share music without using external apps.

Spotify adds native chat in its mobile app that allows you to send private messages and share music, podcasts, and audiobooks without resorting to external services. The new feature arrives with a clearly social and focuses on one-to-one conversations within the platform itself.

The company presents this innovation as a way to centralize recommendations and conversations Until now, these messages were scattered across WhatsApp, Instagram, and TikTok. Sharing is now integrated into a dedicated inbox, with texts, emoji reactions, and security controls visible to the user.

What is Spotify chat and how does it work?

The new system, simply called Messages, is based on one-on-one conversations. To start a thread, Just tap the Share button from the Now Playing view and choose a contact you've already interacted with on Spotify..

The Recipients will have to accept the request before the conversation beginsFrom that moment on, you can send texts, emoji reactions, and, of course, Spotify content that opens directly in the app.

The app proposes contact suggestions based on previous relationships: people you've shared songs with, created collaborative playlists with, or are members of your plans Family or DuoThis approach reduces spam and prioritizes existing connections.

It is also possible start a chat from a Spotify link shared on networks like Instagram, WhatsApp or TikTok: if someone receives that link, they can turn it into a messaging channel within the app to continue the conversation without skipping a beat.

Everything shared is accessible in one centralized inbox, so retrieving previous recommendations is easy and you don't lose the thread between other apps or chats.

• Enter the song, podcast or audiobook and press Share.
• Select a user you have already had some interaction on Spotify.
• Send the recommendation and wait for the other person accept the message.
• Continue the conversation with text and emojis or share new clues from the same conversation.

Privacy, security and user control

Spotify says the conversations feature encryption in transit and at rest, which protects data during transmission and storage. It's not an end-to-end encryption system, so the platform can intervene if it detects serious violations.

The company will apply its rules of use and policies also in this space, with proactive review in case of signs of abuse. Users have access to visible buttons for report content or accounts that they consider inappropriate.

Furthermore, It is possible to block other profiles or reject chat requests individually. Those who prefer can disable the messaging experience from the app's settings.

The system limits chat initiations to people with whom there has already been some type of interaction within Spotify.. This measure seeks to Reduce unwanted contact attempts and encourage relevant conversations between users who already know each other.

Reactions by emojisSpotify's signature text and link sharing are combined with a simple interface, designed to allow listening to continue in the background while chatting without leaving the app.

Availability and deployment by country

Messages is available for users over 16 years old, both in free and Premium accounts, and for now only in the mobile appThe feature will be gradually expanded as the rollout progresses.

The launch has started in selected markets, including a first tranche in more than 16 countries Latin America and South America, with expansion planned in the coming weeks towards the European Union, United Kingdom, Australia and New Zealand.

As with other staggered releases, arrival may depend on the application version and the operating system, so if it doesn't appear yet, it will probably be activated shortly without any further action from the user.

The company recalls that the objective is to guarantee a stable implementation, so the activation rate may vary between regions until coverage is complete.

When the feature is activated on your account, you will see the option to access the inbox from your profile and the Share button will include the ability to send recommendations via private message.

Why now: context and effects for the community

Spotify already tested a similar tool in the past and withdrew it in 2017 due to low adoptionThe current situation, with a base that touches the 700 million users assets per month, opens a new scenario for this feature to gain real utility.

The reopening of its own channel aims to boost the organic discovery music, podcasts, and audiobooks, without replacing integrations with Instagram, WhatsApp, TikTok, or other apps, which will remain available as a complement.

For listeners, keeping in one place the recommendations received It avoids subsequent searches and helps resume conversations about previously shared content, reinforcing the sense of community within the app itself.

With this move, the platform moves towards a more interactive and conversation-focused, where sharing and listening can happen at the same time without leaving Spotify.

The new Messages feature consolidates another step in the app's social strategy: Private chats, user control, and gradual rollout so that sharing songs, episodes, or audiobooks is more direct, organized, and secure within Spotify itself.