- AI Mode arrives in Spain with a button in Search and in the Android and iOS apps.
- Multimodal and reasoned answers thanks to Gemini and query decomposition.
- Rollout in 36 new languages and nearly 50 countries, bringing the total to more than 200.
- Includes links to sources; gradual activation; and discussion of its impact on web traffic.
Google has begun rolling out its AI Mode in Search in Spain., an experience that reimagines how we consult information on the Internet, similar to others AI search experiences. The function It appears as a new button on both the search engine results page and its mobile app., and allows you to ask complex questions using natural language to obtain detailed answers.
Unlike the classic list of links, this mode generates answers prepared with access to sources, maintains the context of the conversation and allows for follow-up questions. The rollout will be gradual, so it may take a few days to be activated for all users in Spain.
What is AI Mode and what is it for?
El AI Mode is the Google's most advanced search experience to date. It is optionally activated by touching the dedicated button and returns a more complete view of the website.: step-by-step explanations, comparison tables and useful links without leaving the consultation. He excels at exploratory questions, those that do not have a single answer, and also in more complicated tasks such as planning a trip or understanding dense instructions.
If you ask, for example, to compare coffee preparation methods Depending on your taste, ease of use, and equipment, the system can generate a table and allow you to instantly ask questions about grind coarseness or more economical alternatives.
How it works inside
The key is in the Gemini models and in a query decomposition technique: AI breaks your question into subtopics, launches parallel searches, and combines the information to provide a more useful overview. In the answers buttons appear with links to the source website, so you can always expand or contrast the data.
Google points out that Early users ask questions two or three times longer than in traditional searches., because the system understands the context better and allows for deeper exploration with natural follow-ups.
Multimodality: text, voice and image
Another of the great novelties is its multimodal character. You can write, Speak into the microphone or upload an image so the AI can understand the situation and respond.Taking a photo of a restaurant menu and requesting a translation, identifying elements in a scene, or asking technical questions based on a screenshot are all practical uses that AI Mode solves without leaving the search engine.
This convergence of inputs facilitates everyday and professional tasks: from product comparisons with personalized criteria up to thematic summaries with references for study or work.
Availability and deployment in Spain
The global launch incorporates 36 new languages and expands to nearly 50 additional countries and territories, surpassing the 200 markets supported. Its arrival in Europe is especially relevant due to the regulatory framework, and in Spain it is being activated gradually on the web and in Google apps for Android and iOS.
The service is free and is integrated into the usual Search interface via a visible button; when you use it, you will see answers with links to sources to expand information when you need it.
Impact on the ecosystem and SEO: the debate
The change raises questions about the traffic to media and creators. In countries where AI-generated views are already present, some publishers have observed significant drops in visits. A recent study suggests that when a summary with AI, Click-through rates on classic results may drop to single digits.
Google defends that The clicks that do occur from AI Mode are more qualified and that users explore a greater diversity of sites for complex questions. Today, The company prioritizes the quality of sources and the transparency of links, while continuing to fine-tune the experience.
Reliability, verification and safeguards
The company claims that AI Mode uses its quality and classification systems to select content and works to offer more verifiable results. If confidence in the generated answer is not sufficient, the system displays the classic set of web results to favor the contrast of perspectives.
In addition, Search incorporates controls for post comments (I like it/I don't like it) and history management options, so that you can influence the improvement of the system and maintain control over your activity.
How to activate it and start using it
Activation is simple: Perform a search on Google and click the "AI Mode" button when it appears at the top of the page.. On your mobile, open the Google app on Android or iOS and use the same button. From there, ask broad questions, request comparisons, or upload an image for the AI interpret the context and guide you with links to sources.
If you want to fine-tune the result, consider a follow-up question without starting from scratch: the system maintains context and can break down the problem into smaller parts to give you a more precise and useful answer.
With this implementation, Google consolidates its commitment to a more conversational and contextual search In Spain, AI Mode facilitates complex queries with the support of linked sources, aggregates voice and image input, and is activated from a visible button, all with gradual deployment and safeguards to prioritize information quality.
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