- Grok implements persistent memory, allowing it to remember preferences and conversation details, on par with ChatGPT and Gemini.
- Users can view, manage, and delete data stored by AI, ensuring transparency and control.
- The new functionality transforms the experience from a one-time interaction to an ongoing, personalized relationship.

Grok will also have memory like ChatGPT! Artificial intelligence is evolving by leaps and bounds. And one of the latest trends gaining traction is the integration of memory into conversational assistants. ChatGPT paved the way by allowing the model to remember the entire conversation history, and now Grok, the xAI chatbot powered by Elon Musk, is taking a significant leap forward by incorporating similar functionality.
This update marks a before and after in the relationship between user and artificial intelligence.We're moving from simple disposable tools to true digital companions capable of adapting to our preferences, following our needs, and offering an increasingly personalized experience. We analyze everything we know about Grok and its new memory, as well as the impact it will have on the generative AI landscape and its direct competition with ChatGPT and Gemini.
What is Grok and why is his memory relevant?
Grok is the chatbot created by xAI, the artificial intelligence company led by Elon Musk.Although it was launched somewhat later than ChatGPT, OpenAI's assistant, Grok has been rapidly incorporating improvements following each move by its competitors. What makes this breakthrough truly significant is the fact that it allows Grok to remember its users' details and preferences, following in the footsteps of the advances seen in ChatGPT and Google's own Gemini.
Grok's memory fills a significant gap compared to his big rivals.Until now, its usefulness in professional contexts or for recurring use was somewhat limited. ChatGPT featured projects, customizable GPTs, and an improved memory system; Gemini already offered persistent memory on several platforms. With this move, Grok catches up with its competitors' technology and takes a step toward the future of conversational AI..
What is Grok's memory and how does it work?

Grok's memory feature will allow the assistant to remember details, facts, and user preferences from previous conversations.This innovation isn't just a response to an industry trend, but rather a desire to create stronger and more persistent connections between users and AI.
According to information published by media such as ComputerHoy and Xataka, Grok's memory retains information about the history of interactionsFor example, if a user indicates they prefer Python answers when solving programming problems, Grok will remember this for future reference. Similarly, if a conversation mentions upcoming events, travel preferences, exercise habits, or recurring topics, the AI can use that context to offer personalized recommendations and responses in the future.
The function internally receives names like “Personalize with Memories" and is available in beta for the Grok website and mobile apps on Android and iOS, although it is currently restricted outside the European Union and the United Kingdom due to regulatory issues. This report offers the following possibilities:
- Transparently see what information Grok remembers, showing in an adjacent window “what Grok knows.”
- Deactivate the memory function from the wizard settings, if you want to maintain privacy.
- Delete specific recorded memories or data, thus adjusting the training and responses of the model to the specific needs of the user.
Transparency and control over data are key in this new stage., since persistent memory involves extreme customization, but also poses privacy and information management challenges.
Impact on professional and everyday use

The leap from conversational assistants to persistent memory completely transforms the way we interact with AI.Until now, talking to a chatbot was similar to searching for information on Google or using a calculator: a one-off interaction, with no real continuity between sessions. Grok's memory allows, for the first time, the assistant to evolve alongside the user, learning their context, interests, and concerns over time.
This translates into practical benefits in areas such as:
- Personal and professional organization: Grok can remind you of project milestones, key reminders, important events, or personal details that improve your work or school support.
- Personalization of tips and recommendations: You no longer need to repeat your preferences every time you request a recommendation; Grok adjusts its response based on everything it knows about you.
- team collaboration: The future “Grok Workspaces” aims to be a space similar to Microsoft Whiteboard, where multiple users can collaborate and Grok maintains the contextual memory of each project.
This evolution transforms AI from a simple tool into a complete digital assistant/companion., capable of understanding and anticipating our needs beyond the one-off consultation. It's a paradigm shift in the human-machine relationship.
Privacy and user control: key points
Personalization through memory inevitably raises questions about privacy and data handling.Grok, following the lead of ChatGPT and Gemini, has opted for transparency and complete user control to minimize these concerns.
The user can at any time:
- View all stored information by Grok in an accessible and clear interface.
- Turn off memory whenever you want, simply by accessing the 'Data Controls' section in the app or website.
- Delete specific memories or even your entire history, ensuring that the assistant “forgets” any selected data.
This granular management is vital for the user to feel secure and maintain control over what they share with the AI.However, the companies warn that disabling memory significantly reduces the value and personalization of the experience, something to keep in mind if you're looking to take full advantage of Grok.
The Competition: Can Grok Beat ChatGPT and Gemini?
Persistent memory is not a complete novelty, as both ChatGPT and Gemini have been testing and perfecting similar systems for some time.OpenAI has introduced an update called “super memory” that allows ChatGPT to remember your entire conversation history and use that information to personalize future responses, radically changing its usefulness.
The difference is, for now, mainly one of scale and technological maturity.ChatGPT offers greater storage capacity and has more features tailored to professional uses, such as creating "projects," plugins, or custom GPTs. However, Grok zooms in quickly and closes the gap, especially for more everyday or personal use..
As for Gemini, Google's AI is also betting on persistent memory aimed at improving the user experience, although it is still far from deploying an ecosystem as integrated as that offered by OpenAI or xAI.
The arrival of memory to Grok not only allows it to compete head to head with the big players in the sector, but opens the door to more advanced features in the near future, such as multi-personality voice mode, image editing, and even camera-assisted vision.All of this points to a convergence in assistant capabilities, where persistent memory will be an essential requirement for maintaining competitiveness.
If you are interested in learning more about Gemini, we even have tutorials made about it. How to edit photos with Gemini Flash.
The Human Side: How Does Our Relationship with AI Change?
One of the most interesting points of memory in AI assistants is the psychological change it implies for the user.. Just as in human relationships, where we expect the other party to remember our tastes, problems or shared stories, AI with memory ceases to be a cold and repetitive entity to become a constant presence that learns and evolves with us..
This advance has a double edge:
- AdvantagesA much more personalized, satisfying, and efficient experience, especially for those who use Grok or ChatGPT as daily productivity assistants or companions.
- Risks: A growing trend toward replacing complex and unpredictable human interactions with more direct, controlled, and “perfect” relationships with AI, which in some cases can lead to emotional dependency or social isolation.
The key is to find balance and use these types of tools as a complement, not as a replacement for real social or professional life.Grok's memory is a step closer to that "new category" of software that is no longer a tool or a human, but something different, something we'll have to get used to and learn to manage its possibilities and limits.
Upcoming features and evolution of Grok
The xAI roadmap includes not only persistent memory, but also rapid expansion of functionsAmong the new developments are:
- Multiple voice personalities, allowing for more natural and diverse voice interactions with AI.
- Image editing, for creative work and visual collaboration directly from the chat.
- Assisted vision, using the device’s camera to allow Grok to “see” and respond to images of the environment.
- Grok Workspaces, collaborative environments in the style of shared digital whiteboards, focused on teamwork.
For now, these features are in the testing phase, and the exact global launch date is unknown. However, xAI's commitment to accelerating development and the competitive pressure in the industry suggest rapid and continued development.
The advance of Grok And its memory represents not only a technical milestone but also the beginning of a profound transformation in digital interaction. Conversational AI no longer just responds, but also remembers and adapts, accompanying us in our daily lives and rivaling the best options on the market in capabilities. Whether Grok can consolidate its position as a benchmark and surpass its rivals will depend on its ability to combine utility, user control, and a truly unique experience. Meanwhile, users and companies are already enjoying a new standard of personalization in the world of artificial intelligence, while new questions arise about privacy, ethics, and the future of our relationship with machines.
Passionate about technology since he was little. I love being up to date in the sector and, above all, communicating it. That is why I have been dedicated to communication on technology and video game websites for many years. You can find me writing about Android, Windows, MacOS, iOS, Nintendo or any other related topic that comes to mind.

