Never Stop Playing: Tom Holland leads the new LEGO short

Tom Holland takes the lead Never Stop Playing, new short film from the LEGO Group which, with humor and inventiveness, champions the importance of maintaining a playful spirit at any age. Blending real images and animation, the piece sends a clear message: Growing up doesn't mean giving up playing.

The production reunites Holland with his brothers Sam and Harry in small cameos and fits into the overall campaign Rebuild the World. Beyond the famous actor's claim, The short film aims to spark creativity in families and children. in a context where, according to LEGO data, many feel they have to "grow up" too soon.

A short film to keep your imagination alive

To the rhythm of the classic AC/DC High Voltage, the film shows how a simple gesture—fitting two bricks together—sparks a torrent of ideas. That spark becomes the conscious decision to reclaim play, an invitation to choose fun and curiosity as a driving force from day to day.

Holland jumps from one character to another with rapid speed: from space marine to footballer, from inventor to stressed executive, passing by artist, old man, little boy and even a LEGO minifigure. Each incarnation is a reminder that play is a mindset, not a phase left behind.

• An athlete who shines on the field and changes the “game.”
• Entrepreneur who brings fresh ideas to the office.
• Creator who animates a dormant gallery.
• Undercover minifigure that brings back lost fun.

The footage is packed with large-format brick-built constructions: Rocket shoes, giant balls, megaphones, XXL-scale fauna and even a phoenix that assembles in mid-flightA lush garden also appears, claiming the imagination as a common territory for adults and children.

Tom Holland and his connection to the game

The actor shares that, with ADHD and dyslexia, Facing a “blank canvas” can be daunting, and so values ​​tools that force him to think inside and outside the manual. Building with LEGO, he says, stimulates healthy creativity and accompanies him from childhood to his current stage, in which he combines filming with leisure activities such as golf, paddle tennis, or online chess with his brother Harry.

That fraternal connection also runs through the short: Sam and Harry Holland They act as reporters, a wink that, he says, helped him accept the project. The experience of playing together extends to the cooperative video games of the LEGO saga, with Star Wars and Indiana Jones being favorites and sibling rivalries born on the “battlefield” of blocs and commands.

As a child, Holland and his siblings would participate in “contests” to tidy their rooms, and he would always add a creative twist to his sets—like the LEGO dinosaurs— to highlight. This way of organizing through play is, in his memory, part of the charm of blocks and how play seeps into everyday life.

Among his most beloved anecdotes, The actor recalls when he built the LEGO Star Wars Death Star with Jacob Batalon, his partner in Spider-Man: Homecoming.That editing session was a moment of complicity at the beginning of his adventure at Marvel, and it links to the famous scene in the film in which Ned drops the set and shatters on the ground.

The campaign and who is behind it

Never Stop Playing is part of the annual initiative Rebuild the World, with which LEGO focuses on the transformative power of play for all ages. The company emphasizes that Playing strengthens imagination, confidence, and connection between people, and welcomes Holland as its new “Playmaker”, ambassador of that nonconformist attitude before creativity.

Behind the camera is the duo Los Pérez (Tania Verduzco and Adrián Pérez), through Biscuit Filmworks, recognized for their energetic visual style and adrenaline-fueled storytellingWith work for Apple, Coca-Cola, and Xbox, and collaborations with Selena Gomez, Uma Thurman, A$AP Rocky, and Doja Cat, they've put their stamp on a LEGO universe brimming with color and humor.

The launch comes accompanied by a study commissioned by the LEGO Group:

• 44% of children admit to feeling pressure to grow up too fast.
• 48% say they have stopped playing with certain toys or activities because they are considered "childish"
• 24% have heard from their peers that gaming “isn’t cool.”

The survey—of 20.000 parents and children ages 6 to 16 in 10 countries—contextualizes the slogan: never stop playing.

what comes after

The real-life constructions in the short film—such as the soccer ball, pieces of wildlife, a megaphone, and the LEGO Botanicals suit life-size clothes worn by Holland—will be displayed in LEGO House from September 2025For fans, this will be a chance to see some of the production's most striking brick-built artifacts up close.

With its mix of spectacle, family nods and a simple but powerful message, Never Stop Playing puts gaming at the center of the cultural conversation. Holland chains characters to remind us that imagination is chosen every day, and LEGO doubles its commitment to a world where creativity knows no age or permission..

Alberto navarro

I am a technology enthusiast who has turned his "geek" interests into a profession. I have spent more than 10 years of my life using cutting-edge technology and tinkering with all kinds of programs out of pure curiosity. Now I have specialized in computer technology and video games. This is because for more than 5 years I have been writing for various websites on technology and video games, creating articles that seek to give you the information you need in a language that is understandable to everyone.

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