- Range considered in Korea: 2,5–4 million won for Project Moohan.
- Positioning objective: below the Apple Vision Pro in price.
- Presentation on September 29 and initial launch on October 13 in Korea.
- Sales target: around 100.000 units in its first year.
The conversation around the Samsung Project Moohan price has taken shape with several leaks and reports that point to an aggressive strategy against competitors in the XR segment. The company would rely on a sales range designed to be more accessible than that of its rival more media-friendly.
The figures being handled place the viewer in a range below the Apple Vision Pro, reinforcing an approach of adjusted value without giving up a high-end profile. According to specialized media, The cost in its domestic market would range between 2,5 and 4 million won., with an international conversion that, at best, could approach $2.000 if the low range is adopted.
Samsung Project Moohan Price
Sources close to the supply chain place the device in South Korea within a range of 2,5–4 million wonThis range fits with a positioning that seeks to lower the barrier to entry compared to other premium alternatives on the market, while maintaining a demanding technical profile for XR experiences.
At the international level, the reference points to a PVP aimed at staying below the Vision ProDepending on taxes and currency exchange rates, the most conservative estimate suggests that if the low end of the range materializes in Korea, the price could translate to around $1.800 at the current exchange rate, although the final figure will vary by region.
This approach aims to attract those who find the entry ticket of the most expensive viewers high, articulating a proposal that combines modern hardware with a lower starting price to gain traction in the first commercial wave.
Presentation and availability
Samsung will present its XR viewfinder at the Galaxy Unpacked September 29, according to media outlets with a strong track record with the brand. The company will launch sales in its home country with a limited initial run.
Initial marketing in South Korea will begin on October 13, following the tradition of validating strategic products in the local market before scaling up their distribution. Afterward, a gradual rollout to other territories is expected.
What does it offer for that price?
Project Moohan combines a set of specifications that explain part of its cost. It relies on the Snapdragon XR2+ Gen 2 from Qualcomm, designed for immersive workloads, and on micro-OLED panels with a 90Hz refresh rate for improved visual clarity and fluidity.
For environment mapping and control, the viewer integrates twelve cameras distributed throughout the chassisAdditionally, the battery is located outside the helmet, a decision that reduces weight on the head and improves comfort during long sessions, a differentiating factor in devices of this type.
At the software level, the device runs Android XR, Google's platform focused on extended reality experiences. The close collaboration between Samsung and Google points to an integration that, on paper, should benefit the ecosystem of compatible apps and services without increasing the final cost.
Sales strategy and cost comparison
Internal forecasts speak of a target close to 100.000 units in the first year, a cautious approach compared to the Vision Pro's figures at its debut. This tactic fits with a less ambitious price tag than Apple's top-of-the-line model, which seeks a broader audience.
The intention of being more affordable than the Vision Pro It maintains the aforementioned won range and has an international retail price that, according to leaks, is estimated to be around $2.000 for its most basic version. This difference could prove decisive for users who prioritize value for money.
Overall, Samsung's approach is to combine reliable hardware with a competitive price positioning, relying on a phased launch and synergy with the Android XR platform to broaden the device's appeal as the catalog of experiences grows.
If nothing changes in the leaked schedule, Project Moohan will hit the showcase with a label designed to compete without fanfare, adjusting the price to the perceived value and measuring demand with a contained initial production, with Korea as a starting point before moving into other markets.
I am a technology enthusiast who has turned his "geek" interests into a profession. I have spent more than 10 years of my life using cutting-edge technology and tinkering with all kinds of programs out of pure curiosity. Now I have specialized in computer technology and video games. This is because for more than 5 years I have been writing for various websites on technology and video games, creating articles that seek to give you the information you need in a language that is understandable to everyone.
If you have any questions, my knowledge ranges from everything related to the Windows operating system as well as Android for mobile phones. And my commitment is to you, I am always willing to spend a few minutes and help you resolve any questions you may have in this internet world.