- Guinness World Records certifies the largest video game display flown by helicopter with Ninja Gaiden 4.
- Two helicopters: one with a 26-foot-wide screen and the other with players broadcasting gameplay.
- Emmanuel “Master” Rodríguez and rapper Swae Lee participated, whose unreleased song was played during the event.
- The game launches on Xbox Series X|S, PS5, and PC, with a Game Pass premiere.
The arrival of Ninja Gaiden 4 has been accompanied by a unconventional advertising action: Xbox, together with Koei Tecmo and Team Ninja, has achieved a Guinness record by taking the game to the skies of Miami with a huge screen suspended by helicopter.
The feat, carried out on Miami Beach (Florida), united game, technology and adrenaline in a demonstration that could be seen from the coast: a 26-foot-wide (about 8 meters) screen was flying attached to a helicopter while, from another nearby aircraft, the title was played in real time.
What record has been broken exactly?
Guinness World Records has recognized the category of "the largest video game exhibition flown by helicopter" to this launch activation, with Ninja Gaiden 4 as the protagonist of the images that were projected in the Miami night sky.
The aerial installation used a large format screen of 26 feet wide (equivalent to 312 inches on each side) and a surface area greater than 200 square feet (about 20 m²), dimensions that made it the largest of its kind flown by helicopter.
How it was played from the air
To make this possible, Xbox employed live streaming technology typical of professional sports: The gameplay was generated in the helicopter where the players were and sent to the one that carried the screen, manufactured by the aerial media company Heli-D.
The operation coordinated two helicopters in parallel: One piloted the enormous screen and the other housed the players who controlled the title, synchronizing the signal, video and audio without interruptions while flying over the Miami coastline.
Who were the protagonists?
The game was led by Emmanuel “Master” Rodríguez, Community Manager at Team Ninja, accompanied by artist Swae Lee during the flight, a couple who put a face to an action designed to capture attention beyond the usual public.
In addition, the soundtrack of the moment included “Flammable”, an unreleased track by Swae Lee that was heard during the air show, underlining the spectacular nature of the event.
Link to the game and its release
The staging connected with the verticality and rhythm that the game itself proposes: the Ryu Hayabusa and debutant Yakumo's fights take place between skyscrapers and elevated stages, something that the brand literally brought to the Miami sky.
Ninja Gaiden 4 is now available on Xbox Game Pass from day one, and also on Xbox Series X|S, PlayStation 5 and PC, allowing anyone to join the return of the saga without additional waiting.
Whoever prefers to buy it outside the subscription has it in PC, Xbox Series and PS5, with the same fast-paced action and focus on precision that characterizes the Team Ninja franchise.
A campaign that pushes the boundaries of marketing
Beyond the record, the activation shows a trend: the large format marketing seeks to surprise with hybrid experiences between show and video game, relying on advanced technical solutions to take gameplay to unusual places.
Microsoft emphasizes that this type of proposal does not intend to replace traditional gaming, but amplify your reach and translate the spirit of the title into images: precision, expertise and that feeling of going one step further that defines Ninja Gaiden.
With a 26-foot screen flying over Miami, two coordinated helicopters, Guinness endorsement and the participation of recognizable figures, the promotional debut of Ninja Gaiden 4 has left a picture that is hard to forget without losing sight of the essentials: the game is now available on consoles and PC, and also on Game Pass.
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