- OpenAI introduces controls in Sora 2 to prevent unauthorized voice and image replication.
- Bryan Cranston and SAG-AFTRA enter into a consent agreement with support from CAA, UTA, and ATA.
- The controversy erupted over viral deepfakes featuring figures such as Michael Jackson and Walter White.
- Limited deployment to the U.S. and Canada and support for the NO FAKES Act at the federal level.
Following a wave of AI-created videos, OpenAI has reinforced the Sora 2 app to stop identity theft. The movement comes after the image and voice of Bryan Cranston appear in clips generated without authorization, reopening the debate on the use of interpreters' faces and voices.
The company says it has worked with SAG-AFTRA and major agencies (CAA, UTA, ATA) to raise security barriers and establish a stricter consent system. According to industry sources, These measures seek to ensure that the video generation platform from text do not allow an artist to reply without permission.
What changes in Sora 2?
Among the announced adjustments is a set of filters and checks intended to Block deepfakes and voice and appearance replicas from people who have not given their approval. OpenAI is also committed to an opt-in protocol for professionals, so that control passes into the hands of rights holders.
The company acknowledged initial failures in the deployment and assured that has strengthened detection mechanisms after the first abusesIn a public statement, Sam Altman stressed the deep commitment to the protection of performers and recalled support for the NO FAKES Act, which pursues unauthorized digital replicas at the federal level.
Bryan Cranston's role and the industry's reaction
Cranston expressed that his concern goes beyond his case: is concerned about the impact on all artists, he noted in thanking the update of Sora 2. The new president of SAG-AFTRA, Sean Astin, spoke of a possible large-scale misappropriation and welcomed OpenAI's adoption of a system where interpreters decide whether to participate in the exploitation of his voice and image.
The union and the agencies involved describe a productive collaboration with OpenAI to protect the rights of actors. According to the parties, the objective is that the policy is applied rigorously and a permanent dialogue is maintained to adjust the technology to current regulations.
How the controversy erupted: examples that set the networks ablaze
Discontent soared with viral montages, such as Clips of Martin Luther King “fighting” with Malcolm X in fictional contexts, or videos in which they appeared Michael Jackson and Cranston himself in impossible scenes, including the reenactment of Walter White.
Public figures also raised their voices. Zelda Williams, daughter of Robin Williams, asked to stop sharing these pieces and called the trend a nonsense and a waste of time and energy, criticizing the fact that the legacy of real people is reduced to imitations for viral purposes.
Although Sora 2 was recently released, its access is still limited to the United States and Canada and, for now, it is managed from the iOS app. This gradual rollout aims to contain risks and adjust safeguards before reaching more territories with stricter data and copyright regulations.
Legal framework and next steps
OpenAI, together with SAG-AFTRA and artist representatives, supports the processing of the NO FAKES Law to cover at the federal level what today depends on state protections. The intention is close loopholes against unauthorized digital replication.
Looking ahead to the coming weeks, the company assures that it will continue polishing the controls from Sora 2, clarifying the consent model and offering claim tools for rights holders. The industry, for its part, demands transparency and independent auditing capabilities.
With greater coordination between studios, unions and OpenAI itself, Sora 2 faces a more closely monitored stage: New technical barriers, a commitment to consent, and legislative support seek to curb deepfakes, protect the image and voice of performers, and ultimately, return control to the creators.
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