- Universal Pictures will open IMAX 70mm ticket pre-orders for "The Odyssey" on July 17, one year before the film's release.
- Advance tickets are only available at select theaters with 70mm IMAX technology, which is very exclusive worldwide.
- Nolan's film is the first to be shot entirely with IMAX cameras and features an all-star cast led by Matt Damon and Tom Holland.
- Filming for The Odyssey continues, and an exclusive teaser is now available in select IMAX theaters.
The anticipation for the premiere of 'The Odyssey', Christopher Nolan's next big bet, has triggered a wave of attention among moviegoersThe film, which adapts the famous Homeric poem and features an all-star cast, is already It starts generating headlines long before it hits the screensAnd the ticket sales strategy has marked an unusual milestone in the film industry.
Since a few days ago, Universal Pictures has announced that pre-sale tickets for IMAX 17mm screenings of 'The Odyssey' will open on July 70. exactly one year before its official premiere, scheduled for July 17. This move, unusual in Hollywood, responds both to the growing interest surrounding this new blockbuster and to the particular demand for premium movie theater experiences.
Early bird pre-sale only for true fans of the IMAX experience
La extraordinary pre-sale It won't be for all audiences or for every cinema. Tickets available this far in advance correspond only to a careful selection of rooms equipped with 70mm IMAX projectors, a format Nolan has always shown a fondness for. This technology, which already caused a sensation with "Oppenheimer," is only available in 30 complexes around the world, with the majority in the United States, a few in Canada and Europe, and one in Australia.
Buying a ticket to these theaters is almost a privilege for the most passionate moviegoers.: The number of seats in 70mm IMAX theaters is around 540 per theater, limiting the overall capacity to figures comparable to a medium-sized sports arena. This type of screen allows for unsurpassed resolution and image quality thanks to 70mm film and the 1,43:1 full-frame format, factors Nolan and Universal have leveraged to further differentiate the release.
A bold and unprecedented advertising action in the industry
Decide to put it up for sale tickets when the film hasn't even finished shooting It's quite a statement of intent. While the project continues in locations as diverse as Italy, Morocco, Ireland and Scotland, and actors such as Charlize Theron They are still working on their scenes, Universal is already betting everything that the expectation will translate into advance sales.
The closest precedent dates back to 2012, when IMAX tickets for 'The Dark Knight Rises' were offered six months before the premiere. But with 'The Odyssey,' Warner Bros. and Universal have decided to double the deadline and open pre-sales a year earlier., convinced of Nolan's appeal after the overwhelming success of 'Oppenheimer', which grossed $975 million and swept the Oscars, with the IMAX format accounting for 20% of its global box office.
A star-studded cast and exclusive preview of an immortal story
El cast of 'The Odyssey' It stars Matt Damon as Odysseus, joined by Tom Holland (Telemachus), Zendaya (Athena), Anne Hathaway (Penelope), Charlize Theron (Circe) and other notable names such as Lupita Nyong'o, Robert Pattinson and Jon Bernthal. The cinematography is once again in the hands of Hoyte van Hoytema and the soundtrack is by Ludwig Göransson, Nolan's regular collaborators.
Although filming is still ongoing, an exclusive teaser has already been released in select theaters, paired with major releases like 'Jurassic World: Reborn' and 'Superman'.This trailer, not yet available online, previews the epic tone and the director's commitment to a unique in-theater experience, reinforcing his philosophy of preserving the magic of traditional cinema.
A cinematic event where the technical and the artistic go hand in hand
'The Odyssey' Not only does it stand out for its legendary story and international cast, but also for its technical innovation: it will be the first production filmed entirely with IMAX cameras, combining both analog and digital technology. With an estimated budget of $250 million, the film aims to become the biggest event of the year for big-screen movie lovers.
The anticipation is palpable, both among the public and the exhibitors themselves, especially after the IMAX screenings of "Oppenheimer," which remained sold out for weeks around the world, generating a real fever for this format.
For those looking to secure a seat, The key will be to move quickly on July 17, as it is expected that the special IMAX 70mm sessions will sell out in a matter of hours, leaving the general sales opening to other formats and theaters for later.
The advance sale of IMAX tickets for "The Odyssey" embodies the global enthusiasm for Christopher Nolan's new work, the rise of premium moviegoing, and the desire to sustain the excitement until the premiere. A phenomenon that demonstrates how epic and technological advances continue to forge new paths in the film industry.
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