- Chrome launches Store Reviews: Automatic summaries of online store reputations powered by Artificial Intelligence.
- Easy and direct access: Clicking the icon next to the address bar displays a pop-up window with information on quality, service, and returns.
- Diverse and reliable sources: AI compiles reviews from reputable portals such as Trustpilot, Reseller Ratings, and other partners.
- Available in the US in English and on desktop, with additional regions and devices expected in the coming months.
E-commerce continues to grow by leaps and bounds and There are more and more users who make their purchases online without leaving the browserGoogle, aware of this trend, has incorporated a new tool that seeks to optimize the way we shop online. This is a function that, making use of Artificial Intelligence, provides essential information about online stores in real time, directly from Chrome.
Today, web browsers have become truly multifunctional platforms. This technological leap has forced companies like Google to adapt their services to ensure both the security and efficiency of users when making purchases. For this reason, the firm has announced the integration of a new feature called Store Reviews, designed to offer a more reliable and practical purchasing environment.
What Store Reviews offers and how to use it
Hereinafter, When you visit an online store from your computer with Chrome, you'll have access to an automatic summary generated by AI. in which Analyze in seconds the overall reputation of the business, the quality of its products, prices, customer service and even its return policy..
To view this information, just click on the icon that appears to the left of the address bar. Instantly, a window will be displayed pop-up window with the entire summary of the evaluation, without having to leave the page you are on.
This technology not only summarizes the shopping experience of other users, but also acts as a preventive tool against possible fraud, especially in little-known stores or those with a poor online reputation. During periods when online shopping spikes, like Black Friday, it can make a difference and save you a lot of trouble.
In addition, there is the option to expand details in a specific side panel, where you can view the summary, original ratings, and aggregated scores for each store, all in a transparent and easy-to-interpret manner.
Reliable sources and mode of operation
The key to this feature lies in the use of Artificial Intelligence capable of analyzing and synthesizing thousands of opinions from recognized portals such as Trustpilot, Reseller Ratings, Reputation.com, Bazaarvoice and other Google partners, in addition to the Google Shopping platform itself. This analysis allows us to identify patterns and offer a unbiased summary so that the user can form a solid opinion at just a glance.
The integration of these data is not intended to replace classical reviews, but to serve as a quick and convenient complement which, in a matter of seconds, allows you to detect possible warnings about an online store.
Being based on multiple verified sources, The system seeks to minimize the incidence of fake reviews, one of the most common problems when comparing online stores. Thus, Transparency is strengthened and the purchasing decision process is facilitated.
Privacy, deployment, and upcoming features
For now, Store Reviews are only available on the desktop version of Chrome, in English, and for those purchasing from the United States. Activation is voluntary and, in principle, free, although it is not ruled out that Google will introduce some subscription option in the future. if the function is expanded or advanced features are added.
Google has placed special emphasis on the protection of personal data. The tool only accesses information explicitly authorized by the user and always displays visible on-screen alerts when artificial intelligence is active, ensuring control and privacy while browsing.
Although there are no specific dates for its arrival in other countries or mobile devices, the company will monitor the feedback from early users and, if the response is positive, the feature is expected to gradually expand to more regions and languages in the coming weeks.
The rise of AI in browsers is now a reality, driving tools that not only save time, but also increase the to maximise security and your enjoyment. and transparency for those who shop online. Google's new offering puts Chrome at the forefront of online shopping, incorporating features that could soon become a necessary standard for any user who values confidence and comfort when choosing where to spend your money.
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