- WhatsApp is testing a monthly limit for unanswered messages, applied to personal and business accounts.
- Senders will see alerts with the count when they approach the limit; temporary restrictions may apply if the limit is exceeded.
- The exact number of the cap has not been revealed; most users will not be affected, according to the company.
- The measure is part of its anti-spam strategy, with tests in several countries, including its largest market, India.
WhatsApp has launched a trial to reduce the sending of unwanted bulk messages through a new monthly cap systemThe idea is simple: if you send it to someone and they don't reply, that message will add up to a counter that, Upon reaching a limit, it could trigger control measures.
This change affects both individual users and businesses and is aimed at limiting cold contacts with strangers. The exact figure of the cap has not been made public. because it is in testing, but the application will warn in advance when someone is close to reaching their maximum.
How the monthly limit will work
In practice, They will count all the messages you send to people who don't reply to you.If the recipient answers at any time, that conversation stops counting toward the quota, and tools such as WhatsApp answering machine can help prevent a chat from continuing to count.
When an account is approaching its limit, the app will display a warning on the screen with the accumulated message countThis is a warning intended to encourage regular senders and businesses to adjust their behavior before temporary sending restrictions are implemented.
WhatsApp has not communicated what the final limit will be because is testing different thresholds in several countries. During this phase, the company prioritizes monitoring the day-to-day impact and adjusting parameters to avoid unwanted effects on regular messaging.
The platform insists that the average user will not see any significant changes: most will not reach the limitThe measure is intended to curb mass mailing patterns and spam practices, both individual and business accounts.
Why WhatsApp applies this limit
With the growth of groups, communities and commercial messages, We receive more messages than ever. This makes it difficult to distinguish what is important from what is irrelevant and leaves the door open to promotional or malicious mailings; functions such as mention everyone on WhatsApp They enhance dissemination within these groups.
Lack of response will be used as a flag to identify potentially abusive submissions. Whoever insists without turning back will see his margin limited, while active conversations will continue as usual without penalties.
What changes for users and businesses
For most people, the impact will be minimal because reciprocal conversations do not count. It will be enough to maintain the usual chats and, if necessary, use a aliases on WhatsApp to protect privacy and avoid unwanted contact.
In the business world, the adjustment is greater: Brands and businesses that send cold or repetitive mailings Contacts with no response will need to moderate their volume, review their segmentation, and prioritize messages with real value. If thresholds are exceeded during testing, temporary sending restrictions are considered.
Preliminary measures against spam
This step complements other initiatives that WhatsApp has rolled out in recent months: limits on commercial messages marketing, option to unsubscribe from promotional communications and restrictions on broadcast messages that are sent en masse.
Controls have also been strengthened, such as alerting you about multiple forwarded messages and the ability to report conversations. The goal is to maintain the usefulness of the service without turning it into an invasive channel.
Where and when is it being tested?
The feature will be rolled out in several countries in the coming weeks as part of a pilot. India, WhatsApp's largest market, is part of the testing expansion and has surpassed 500 million active users, according to figures shared by the company in the past.
After analyzing behavioral and quality data, WhatsApp will adjust the cap and decide its final reach. If the results are positive, the system could be consolidated globally as an additional layer of protection against messaging abuse.
The new policy seeks a balance: Stop spam without harming legitimate conversationsWith advance notices, a monthly trial limit, and exceptions for chats with replies, the platform attempts to organize the channel without compromising the agility of those who use it regularly.
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