- YouTube is updating its monetization policy to restrict videos generated in bulk or using AI without human creative input.
- Starting July 15, channels with repetitive, automated, or unoriginal content may lose access to monetization.
- The platform seeks to protect the quality and authenticity of content, encouraging creators to contribute value and creativity.
- This measure is in response to the rise of low-quality and spam videos facilitated by artificial intelligence technologies.
In the last weeks, YouTube has been the protagonist on social media and news forums due to the announcement of substantial changes to its Partner Program (YPP) monetization policy, which directly affect videos mass-produced and generated by artificial intelligenceMany creators and users have debated the true scope of this measure, which promises to transform the way content is rewarded on the largest online video platform.
The platform has confirmed that, from July 15, Content considered "inauthentic", repetitive, or automated without relevant human creative intervention may be demonetized. The main objective is to clean up the ecosystem and raise the quality standard, due to the proliferation of automated videos with synthetic voices, generated music, or compilations that provide no editorial or creative value.
What is meant by mass-produced content?
According to the new criteria, it is considered mass-produced content one who lacks originality, creativity and personal contribution, such as recordings with AI voices without a message, static images transformed into video, recycled clips without significant editing, or automatic text playback. For a deeper look into ways to manage content, you can check out our article on How to send bulk messages on WhatsApp.
YouTube emphasizes the importance of creators using technological tools such as artificial intelligence, but stresses that its use must be at the service of enriching and original stories, not of mechanical production or rapid obtaining of visualizations.
Impact for creators and the ecosystem
The company has explained that those channels that already produce genuine content and provide added value will not see any significant changes in their situation. However, those responsible for automated videos, systematic compilations, or pieces with little creative work could see their ability to generate advertising revenue suspended or eliminated.
Furthermore, The update aims to curb the saturation of low-quality videos In popular formats like Shorts, TikTok, and Instagram, where algorithms often amplify repetitive material without editorial criteria. This precaution responds to concerns about the deterioration of the viewer experience and the credibility of the platform in the face of the rise of audiovisual spam.
YouTube's stance on the use of AI
The company has clarified that The use of AI is not a reason for demonetization in itself, as long as the final content is original, authentic and conveys a personal perspectiveThe policy update does not prohibit artificial intelligence, but rather a call to use it responsibly and to complement human storytelling.
In this sense, YouTube encourages the use of AI tools to improve creativity and narrative, but warns against chain production of videos that contribute little or nothing to the viewer or the community.
How YouTube will review channels
To determine monetization eligibility, Review teams will evaluate factors such as the channel's main topic, most viewed and recent videos, cumulative watch time, metadata, and information in the "About" section.All of this is done under the prism of the Community Standards, the Copyright Policy, and the platform's general terms and conditions.
In cases of doubt, the review will be manual, analyzing whether the channel really meets the standard of authenticity and quality. The platform insists that There is no crackdown on reaction videos. or those who provide their own commentary, as long as they do not fall into simple repetition or automation without added value.
Reasons behind the update
The exponential growth of Low-quality AI-generated videos, including fake news, context-free summaries, and other "digital garbage," has negatively affected YouTube's image. Some channels have garnered millions of views, artificially inflating metrics and generating revenue without any real creative output, prompting the platform to take action to protect its reputation and user trust.
Concerns about the rise of "ghost" content aren't unique to YouTube; platforms like Spotify have also faced similar cases involving podcasts or music tracks mass-produced to cheat the system and generate profit without any real input.
Once the update is in effect, It will be essential for creators to review their strategies and focus on quality and creativity as key elements to ensure the monetization and sustainability of their projects on YouTube.
These modifications reflect how Major platforms are redefining what "authentic" content means in the digital age., emphasizing originality and human value over technological advances and industrial video production.
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