- YouTube is testing a new version of Premium Lite, a more affordable subscription without ads on most videos.
- The plan will focus on non-music content, excluding YouTube Music and music videos from its ad-free offering.
- Initially, it will be available in the US, Australia, Germany and Thailand, with the possibility of expanding to other countries.
- It is expected to be priced lower than YouTube Premium, which currently costs €13,99 in Spain.
Since a time ago, YouTube has explored different options to offer ad-free experiences to its users without having to pay the full price of their Premium subscription. Within this effort, the company seems to be ready to relaunch PremiumLitea whirlpool bath, cheaper alternative which would allow you to enjoy a large part of the catalogue without advertising interruptions, although with some limitations.
Several recent reports have revealed that YouTube is testing for a new version of Premium Lite, aiming to reach users who are looking for an ad-free experience, but don't need all the extra features of the standard Premium plan.
What would YouTube Premium Lite offer?
YouTube's new subscription tier would allow users to watch videos on the platform without advertising, with the exception of musical content. That is, those that consume podcast, tutorials or educational videos could enjoy these without interruptions, but music videos would still show ads.
This “Lite” version It would not include features such as background playback or offline downloads., features exclusive to the full Premium subscription. However, it would offer a smoother experience for those who simply want to avoid ads on regular videos.
The focus of this plan is clear: attract users who are not looking for a comprehensive solution like YouTube Premium, but still want to reduce the amount of ads without paying the full price for the full subscription.
Countries where it will be initially available
According to sources close to the company, this new version of YouTube Premium Lite will be launched in key markets such as the United States, Australia, Germany and ThailandDepending on the success in these countries, the company may consider expanding the subscription to other territories, including Spain and Latin America.
A YouTube spokesperson clarified that the service is in the testing phase with the intention of providing users more options and flexibility, allowing them to choose what type of experience they want to have on the platform.
What will its price be?
One of the most relevant aspects of this new plan is its costability. In previous versions of YouTube Premium Lite, which were offered in European countries such as Belgium and the Nordic countries, the price was around 6,99 euros per monthIt is expected that in this new relaunch the rate will be similar or even slightly adjusted to attract more subscribers.
YouTube Premium is currently priced at 13,99 euros in Spain, which includes ad-free access to all of the platform's content, as well as advanced features such as background playback and the option to download videos. The new Lite, on the other hand, would focus on an audience that just wants to get rid of ads without paying for additional benefits.
Google seeks to attract more subscribers
This movement of YouTube seems to be motivated by the growing competition in the streaming sector. Platforms like Spotify has managed to retain users who seek to avoid ads in audio content, which may have prompted Google to diversify its subscription options.
On the other hand, the company also has faced criticism for constant price increases on its Premium service, which has led some users to cancel their subscriptions. The introduction of A cheaper plan could curb this trend and keep users within their ecosystem.
In addition to the benefits to consumers, this strategy could also prove attractive to content creatorsIf a significant number of users opt for Premium Lite, the platform could increase its subscription revenue by reducing its dependence on traditional advertising.
Will it be enough to convince users?
Although the offer of YouTube Premium Lite While this may be attractive to some, there are still questions about its impact on the market. The exclusion of music videos from the ad-free experience could be a limiting factor for many users who do consume this type of content regularly.
However, those who primarily watch other types of videos might find this alternative a viable solution without having to pay for features that you don't use. Everything will depend on the final price and availability in different regions.
As more details about this relaunch and its possible global expansion are revealed, it will be clear whether YouTube really manages to attract more users with this new subscription option.
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