- Zelda Williams is asking to stop receiving AI-generated videos recreating Robin Williams.
- He denounces that these practices trivialize legacies and present rehashes of the past as innovation.
- He recalls his support for SAG-AFTRA against the unauthorized use of performers' images and voices.
- Demands clear ethical boundaries for platforms and creators when using artificial intelligence.
In the midst of a wave of advances in artificial intelligence, with systems capable of generating images and videos of astonishing realism, The debate about its limits continues to grow. Proposals such as Gravel 2 or tools integrated into social networks, like Grok, reproduce voices and gestures with a fidelity that just a short time ago seemed like science fiction.
This technical leap coexists with deep concerns: To what extent is it legitimate to recreate deceased persons without their consent? The issue has gained new strength after the latest public statement by Zelda Williams, filmmaker and daughter of the late actor Robin Williams.
Zelda Williams calls for respect for Robin Williams' legacy
The director of Lisa Frankenstein has posted a direct message to his Instagram hundreds of thousands of followers: He requests that they stop sending him AI-created clips that imitate his father. He explains that this material is not a tribute, but something that strikes him as odd. invasive and painful, and does not want to receive it.
Williams insists that he will not see or validate these contents, and emphasizes that his father would not have passed be recreated in this way. She also emphasizes that turning her memory into an automatic product is, for her, a lack of respect for the person and their artistic career.
The filmmaker describes this phenomenon as a waste of time and energy which hurts those who retain the memory of the actor. In his opinion, these AI-generated pieces lack soul and context, and they spread more for easy impact than for genuine interest in their work.
While many fans continue to remember the performer reviewing his films or sharing iconic scenes, others have opted to simulate your face or voice with automatic tools. For Zelda, this drift, which is presented as a tribute, ends up becoming something uncomfortable and dehumanized.
Criticism of the technology industry and the label of “the future”
Beyond his personal case, Williams criticizes the narrative that AI is inevitably “the future” of contentIn his opinion, many of these systems do not create anything truly new; rather They recycle and reheat existing human material to package it in another wrapper..
He also questions the rush to create viral pieces for platforms like TikTok, where “It looks and sounds the same” outweighs respect for the original work.That shortcut, he says, reduces royal legacies to Superficial imitations designed only to capture clicks.
His reproach extends to those who use these techniques to sell “art” or music without a genuine creative process: it is not creation, but the production of ultra-processed objects built with pieces of other people's work, stripped of intention and care.
Added to this is the economic and algorithmic incentive: the more outrageous, the more far-reaching. For Williams, This circuit turns users into mere passive consumers of a flow of derived parts that, with each iteration, are losing authenticity.
A firm stance on Hollywood and the framework of consent
La Zelda Williams' stance is not new. In 2023 endorsed the SAG-AFTRA union during the strike that put the use of AI in the audiovisual industry on the table, denouncing unauthorized digital replicas of interpreters as a threat to the profession.
I already warned that this was not a theoretical debate: has been seeing attempts for years to train models with material from actors, including deceased ones, who clearly cannot give their consent. And that consent, he emphasizes, should be an insurmountable limit.
The filmmaker defends the right of living artists to play their own characters, contribute their sensitivity and technique, and not be replaced by a trained substitute with their image or voice. AI, he says, cannot supplant the humanity what is behind the performance.
In his review, he uses powerful imagery to describe the process of “eating and re-eating” derivative content, a chain that becomes increasingly degradingThe result: a vicious circle that trivializes creation and dilutes the memory of those who are no longer here.
Zelda Williams' intervention reignites a key conversation: The need for clear rules for the use of generative AI in film and social media, the role of platforms in curbing abuse, and the urgency of protecting artistic legacies. His call reminds us that technology must coexist with the consent, ethics and respect by real people.
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