Sabuwar karuwar farashi ta Spotify: yadda canje-canjen za su iya shafar Spain

Labarin ya sake kama mu da mamaki: Kamfanin Spotify ya yanke shawarar sake ƙara farashin ayyukansa. Biyan kuɗi na Premium A ƙasashe da dama, wannan ya sake buɗe muhawara game da yadda farashin yawo da kiɗa zai iya tafiya. A yanzu, masu amfani da shi suna jin tasirin kai tsaye. Amurka da sassan Gabashin TuraiAmma a Spain, mutane da yawa sun riga sun fara duba kuɗaɗen da za su biya na gaba cikin fargaba, suna tsoron wani sauyi.

Wannan sabon zagayen canje-canje ya zo 'Yan watanni bayan karuwar da aka samu a duniya ta ƙarshewanda ya riga ya zama abin lura a Turai, Latin Amurka, da sauran yankuna. Duk da cewa kamfanin yanzu ya dage cewa sauyin yana shafar wasu kasuwanni ne kawai, yanayin shekarun baya-bayan nan ya nuna a fili cewa Abin da ya fara a Amurka yawanci yakan kai ga sauran duniyaciki har da Spain.

Nawa ne Spotify ke ƙara farashinsa kuma a waɗanne ƙasashe ne sabbin farashin za su yi aiki?

Spotify ta tabbatar da cewa ta yi Karin farashi na gaba ɗaya a cikin shirye-shiryen Premium ɗinsu don Amurka, Estonia da LatviaWannan ba gyara ne na lokaci ɗaya ba ga hanyar biyan kuɗi ɗaya, amma cikakken bita ne na dukkan tayin biyan kuɗi, daga tsare-tsaren mutum ɗaya zuwa tsare-tsaren iyali. Tsarin Duo biyu da kuma wanda aka yi niyya ga ɗalibai.

A cikin lambobi, dandamalin sauti na Sweden ya zaɓi yana ƙaruwa tsakanin $1 da $2 a kowane wata ya danganta da nau'in shirin da aka yi wa rijista. Zai iya zama kamar canji mai matsakaici idan ka duba lissafin kuɗi ɗaya kawai, amma idan aka ƙara da ƙaruwar shekarun baya-bayan nan, farashin shekara-shekara ya fara ƙaruwa sosai ga masu amfani da suka fi aminci.

Waɗannan su ne Sabbin farashin Spotify Premium na hukuma a Amurka bayan sabuntawa ta ƙarshe:

• Tsarin Kai-tsaye: yana tafiya daga $11,99 zuwa $12,99 a kowane wata.
• Tsarin Ɗalibi: yana ƙaruwa daga $5,99 zuwa $6,99 a kowane wata.
• Tsarin Duo: yana ƙaruwa daga $16,99 zuwa $18,99 a kowane wata.
• Tsarin Iyali: ƙaruwa daga $19,99 zuwa $21,99 a kowane wata.

En Estonia da LatviaKamfanin ya kuma tabbatar da karuwar, kodayake Har yanzu ba ta yi cikakken bayani game da dukkan alkaluman da aka samu a kudin gida ba.Abin da ya bayyana karara shi ne, kamar yadda yake a Amurka, Karin farashin yana shafar duk zaɓuɓɓukan biyan kuɗi na Premium., ba tare da togiya ba.

Tarihin ƙaruwar da ke nuna Spain da sauran Turai

Duk da cewa farashin bai canza nan take a Spain ba, Kwarewar da aka samu a shekarun baya-bayan nan ta nuna cewa waɗannan harajin za su yi tasiri a Turai.Spotify da kanta tana ƙara wani tsari mai kyau: da farko tana sabunta farashi a babbar kasuwarta, Amurka, sannan a hankali tana fitar da waɗannan canje-canjen zuwa wasu ƙasashe.

Ba sai ka yi nisa ba don neman misalai. Karin farashin sabis da aka yi a baya a Spain ya zo ne kafin a yi wani sauyi makamancin haka a Arewacin Amurka.Da farko, kwastomomin Amurka ne suka ga tsare-tsarensu na daban sun yi tsada, kuma watanni bayan haka, an sake maimaita karuwar a cikin Yuro, tare da kusan daidaito kai tsaye.

A halin yanzu, shirin Premium Individual a Spain yana kashe kuɗi Yuro 11,99 a wataIdan kamfanin ya ci gaba da dabarunsa na yanzu, da alama farashin zai daidaita a kusa da [rangwamen farashi da ya ɓace] nan gaba kaɗan. Yuro 12,99 a wataWannan yana kama da farashin Amurka na $12,99. Ga masu amfani da Sifaniya, wannan yana nufin ƙarin Yuro kowane wata don wannan shirin.

Dangane da tsare-tsaren Duo da Family, daidaiton yana da sauƙin fahimta: Yuro 18,99 da 21,99bi da bi, sun yi daidai da alkaluman da aka riga aka sanar a fadin Tekun Atlantika. Duk da cewa babu ranar da aka sanar a hukumance tukuna, Masu sharhi sun nuna cewa akwai yiwuwar watanni kaɗan, wataƙila kusan rabin shekara.domin karuwar farashi ta yaɗu zuwa kasuwannin Turai da dama.

Halin yana da matukar damuwa musamman saboda Spain ta riga ta ga Spotify ta yi tsada a shekarar 2025Bayan wani zagaye na gyare-gyare a duniya, ƙarin ƙaruwa a cikin ɗan gajeren lokaci zai aika da saƙo bayyananne cewa sabis ɗin yana shiga wani mataki mafi tsauri a cikin manufofin farashinsa.

Dalilan Spotify: ƙarin kuɗi, ƙarin fasali, da matsin lamba na kasuwa

A cikin sanarwar da ta fitar, kamfanin ya dage cewa "Sabuntawa na farashi lokaci-lokaci" yana nufin nuna ƙimar da sabis ɗin ke bayarwaA wata ma'anar, Spotify ta yi jayayya cewa abin da take caji ya kamata ya dace da abin da take bayarwa: kundin bayanai, fasali, ingancin sauti, da ƙarin abun ciki kamar podcasts.

Daga cikin hujjojin da aka maimaita a cikin tallace-tallace daban-daban, waɗannan sun fito fili: buƙatar kulawa da inganta ƙwarewar mai amfani, har da Ƙara goyon baya ga masu fasaha da masu ƙirƙira wanda ya cika dandalin da abubuwan da ke ciki. Wannan tattaunawar ta haɗu da buƙatar da aka daɗe ana nema daga masana'antar kiɗa, wacce ta shafe shekaru tana fafutukar ganin an sami ƙarin karimcin rarraba kudaden shiga daga yaɗa labarai.

Bugu da ƙari, karuwar ta zo ne bayan isowar sabbin fasalulluka na fasaha, kamar kiɗa mai ma'ana ko mara asara don masu amfani da PremiumWannan fasalin, wanda har zuwa kwanan nan ya kasance ɗaya daga cikin manyan alkawuran da dandamalin ya yi, yanzu za a haɗa shi da kayayyakin more rayuwa na fasaha, tare da haɓaka kayan aikin da suka dogara da algorithm da kuma waɗanda aka ba da shawara. Wannan yana wakiltar kuɗin da kamfanin ke ƙoƙarin biya tare da babban ARPU (matsakaicin kuɗin shiga ga kowane mai amfani)..

Kuma ba za a iya yin watsi da yanayin tattalin arziki gaba ɗaya ba: hauhawar farashin kaya, hauhawar farashin lasisin kiɗa, da kuma ƙaruwar gasa a kasuwar yawoSpotify tana fafatawa da abokan hamayya kai tsaye kamar su Apple Music, YouTube Music, Amazon Music ko TidalDa yawa daga cikin waɗannan masu samar da kayayyaki sun kuma daidaita farashinsu a cikin 'yan shekarun nan. A wannan yanayin, kamfanin na Sweden ya yi tsammanin cewa masu amfani da shi suna son biyan kuɗi kaɗan matuƙar sabis ɗin ya kasance mai kyau.

A layi ɗaya, Kasuwannin kuɗi sun mayar da martani mai kyau ga sabon hauhawar farashinBayan sanar da sauye-sauyen farashin, hannun jarin Spotify ya karu da kusan kashi 3% a cinikin kafin kasuwa, wata alama ce da ke nuna cewa masu zuba jari suna ganin waɗannan matakan a matsayin wani mataki na ƙara ƙarfafa ribar tsarin biyan kuɗi.

Duk shirye-shiryen da abin ya shafa: har ma ɗalibai ba su tsira ba

Ɗaya daga cikin sabbin abubuwan da suka fi burgewa a wannan zagayen gyare-gyare shine cewa Babu wani shirin Premium da aka keɓe daga ƙarin farashiA baya, kamfanin ya zaɓi ya shafi wasu nau'ikan asusun ajiya ne kawai, inda ya bar, misali, ba a taɓa asusun ɗalibai ba. Amma a wannan karon, Karin kuma ya kai ga wannan bangaren da aka fi kare shi a ka'ida..

A Amurka, shirin ɗalibi yana tafiya daga 5,99 zuwa $6,99 a kowane wataWannan wani sauyi ne da ba a saba gani ba a masana'antar fasaha, wanda yawanci ke ƙoƙarin rage farashi ga irin waɗannan masu amfani. Duk da haka, gaskiyar magana ita ce Bambancin farashi da tsarin mutum ɗaya ya kasance ƙarami, wataƙila don ci gaba da la'akari da shi a matsayin zaɓi mai kyau ga matasa.

Tsarin Duo, wanda aka tsara don mutane biyu da ke zaune a ƙarƙashin rufin ɗaya, ya kai har zuwa $18,99 a watayayin da tsarin iyali, wanda ke ba da damar asusun Premium har guda shida, ya kai ga cimma burinsa. $21,99 a kowane wataWaɗannan fakitin da aka raba sun kasance mabuɗin ci gaban Spotify a cikin 'yan shekarun nan, suna ba da hanya mafi araha ga mutane da yawa daga cikin gida ɗaya don shiga dandamalin.

A ƙarshe, tsarin mutum ɗaya shine wanda ke saita tsarin mutum ɗaya nassoshi ga sauran kasuwannin. Hawan farashinsa daga $11,99 zuwa $12,99 ya zama alamar da yawancin masu amfani da Turai ke dogara da ita don yin hasashen kansu. Idan yanayin da aka saba ci gaba, Daidaiton euro zai iya biyo bayan kusan sauyi 1:1, ba tare da daidaitawa da yawa ba don ikon siyan gida.

Don bayar da rahoton canjin, Kamfanin Spotify ya fara aika imel ga masu biyan kuɗi a ƙasashen da abin ya shafaSakon ya bayyana cewa za a yi amfani da ƙarin farashi a zagayen lissafin kuɗin ku na gaba wanda zai fara daga watan Fabrairu. Ya sake nanata cewa waɗannan gyare-gyaren sun zama dole don ci gaba da samar da "mafi kyawun ƙwarewa" da kuma "gamsu da masu fasaha," ba tare da yin ƙarin bayani ba.

Ta yaya Spotify ya bambanta da sauran dandamalin yaɗa kiɗa?

Da wannan sabon zagaye na karuwar farashi, Spotify yana gabatowa har ma ya zarce farashin wasu manyan masu fafatawa da shi a kasuwar yaɗa kiɗa. A Amurka, misali, dandamali kamar Apple Music ko Tidal Sun daɗe suna bayar da farashi na $10,99 don shirye-shiryensu na musamman tare da kiɗa mai inganci.

Ta hanyar sanya tsarin ku na mutum ɗaya a cikin $12,99Spotify yana fuskantar barazanar zama ɗaya daga cikin zaɓuɓɓuka mafi tsada a fannin Idan ka duba kuɗin wata-wata kawai. Duk da haka, kamfanin yana da tabbacin cewa ƙarin darajar waƙoƙin da aka keɓance, kundin podcast, da sabbin fasalulluka na sauti za su ci gaba da kasancewa masu amfani cikin yanayin kore duk da bambancin farashi.

Kamfanin kuma yana yin gasa kai tsaye da fakitin haɗin gwiwa waɗanda ke haɗa bidiyo da kiɗa. Ayyuka kamar YouTube PremiumWaɗannan ayyukan, waɗanda suka haɗa da YouTube Music, ana farashin su kusan Yuro 13,99 a kowane wata a wasu kasuwanni, ba wai kawai suna ba da kiɗa ba tare da talla ba, har ma da ƙwarewa mara katsewa a dandamalin bidiyo kanta. A wannan mahallin, Mai amfani yana ƙarewa yana kwatanta ba kawai farashi ba, har ma da tsarin ayyukan da yake samu akan irin wannan kuɗin.

Duk da wannan gasa, bincike daban-daban sun nuna cewa Masu biyan kuɗi na Spotify suna cikin waɗanda ba za su iya soke asusun su ba idan aka kwatanta da masu amfani da wasu ayyukan yawo, ko don kiɗa ko bidiyo. Shekarun aikin ƙirƙirar jerin waƙoƙi, adana kundin waƙoƙi, da kuma saita shawarwari na musamman suna haifar da babban "farashin canzawa"Barin dandamali yana nufin, a wani ɓangare, farawa daga farko zuwa wani wuri.

A layi ɗaya, Kasuwar yawo gabaɗaya tana fuskantar zagayowar hauhawar farashi.Netflix, Disney+ da sauran dandamalin bidiyo suma suna ƙara yawan kuɗinsu, kuma duk da cewa zanga-zangar jama'a a shafukan sada zumunta da dandali, gaskiyar magana ita ce wani muhimmin ɓangare na masu amfani da shafin yana karɓar sabbin sharuɗɗan idan sun ji cewa har yanzu suna samun isasshen riba.

Ga Spotify, dabarar a bayyane take: ƙara yawan kuɗin shiga ga kowane mai biyan kuɗi ba tare da haifar da rugujewar sokewa da zai cutar da ci gabanta ba. A yanzu, motsin kasuwar hannayen jari da bayanan aminci sun nuna goyon bayan dabarun, kodayake har yanzu ana jiran a ga yadda masu amfani da Turai za su yi idan wani zagaye na hauhawar farashi ya faru a cikin ɗan gajeren lokaci.

Da wannan sabon motsi na farashi, Spotify na ƙara farashin sabis ɗin Premium a hankali a hankali a hankali. Yayin da yake ƙarfafa saƙon cewa yana yin hakan ne don inganta ƙwarewar mai amfani, ci gaba da samun riba, da kuma tallafawa masu ƙirƙira. A yanzu, tasirin kai tsaye ya ta'allaka ne a Amurka, Estonia, da Latvia, amma, idan aka yi la'akari da abin da ya faru a hauhawar farashi a baya, yana da yuwuwar hakan ya faru. Spain da sauran Turai za su sake duba harajinsu a cikin watanni masu zuwaWaɗanda ke dogara da dandamalin kowace rana don sauraron kiɗa, podcasts, ko jerin waƙoƙi na musamman za su yi la'akari da ko ƙarin Yuro a kowane wata ya cancanci duk abin da sabis ɗin ke bayarwa, a cikin yanayin da zaɓuɓɓuka kamar Spotify Lite kuma gasar tana ci gaba da ƙaruwa.