Yadda Google Analytics ke Aiki

Google Analytics kayan aikin bincike ne mai ƙarfi wanda ke ba da damar gidajen yanar gizo da kasuwanci don samun fa'ida mai mahimmanci game da halayen masu amfani da kan layi da ayyuka. Google ne ya haɓaka shi, wannan dandali yana da fa'idodi da ayyuka da yawa waɗanda ke yin nazari dalla-dalla kuma daidai kowane bangare na zirga-zirgar yanar gizo.

A cikin wannan labarin, za mu bincika yadda Google Analytics ke aiki, rushe mahimman ra'ayoyi da kuma bayyana hanyoyin sa. Daga shafukan bin diddigi da abubuwan da suka faru, zuwa kafa maƙasudai da hanyoyin juyawa, za mu gano yadda wannan kayan aikin zai iya ba da cikakken ra'ayi na ma'auni masu dacewa don yanke shawara mai fa'ida da haɓaka aikin kan layi.

An gina shi akan haɗakar ƙirƙira da fasaha, Google Analytics yana amfani da haɗakar lambobin bin diddigin da rahotannin bayanai don tattara cikakkun bayanai dalla-dalla game da maziyartan gidan yanar gizo. Wannan dandali yana ba masu amfani damar bin diddigin yadda masu amfani ke hulɗa da rukunin yanar gizon su, waɗanne shafukan da suke ziyarta, tsawon lokacin da suka tsaya a kowane shafi, da takamaiman juzu'i da ayyukan da suke ɗauka.

Bugu da ƙari, za mu bincika fasalulluka daban-daban na Google Analytics kamar rarrabuwar masu sauraro da aka yi niyya, nazarin masu sauraro, bin diddigin tallan tallace-tallace, da sa ido kan ayyukan gidan yanar gizo. a ainihin lokaci. Yayin da muke buɗe abubuwan da ke cikin wannan kayan aikin, za mu kuma rufe mafi kyawun ayyuka da mahimman shawarwari don samun fa'ida daga Google Analytics da haɓaka aikin gidan yanar gizon.

Ko kai kwararre ne na tallan dijital, mai shi daga wani shafin yanar gizo yanar gizo ko kuma kawai kuna son samun zurfin fahimtar halayen kan layi, wannan labarin zai ba ku tushen fasahar da ake buƙata don fahimtar yadda Google Analytics ke aiki kuma ku sami mafi kyawun wannan kayan aikin bincike mai ƙarfi.

1. Gabatarwa ga Google Analytics: Muhimman kayan aikin bincike na yanar gizo

Google Analytics shine kayan aikin bincike na yanar gizo mai mahimmanci don kowane kasuwanci ko gidan yanar gizon da ke son ƙarin fahimtar halayen maziyartan sa da haɓaka ayyukan sa akan layi. Yana ba da ayyuka masu yawa da fasali waɗanda ke ba masu amfani damar samun cikakkun bayanai game da zirga-zirga, juzu'i, da aikin gidan yanar gizon gabaɗaya. Tare da wannan kayan aiki, zaku iya bin diddigin mahimman bayanai kamar adadin masu amfani, ra'ayoyin shafi, ƙimar billa, da matsakaicin lokacin da aka kashe akan rukunin yanar gizon.

Ɗaya daga cikin manyan fa'idodin amfani da Google Analytics shine ikon tsara saitunan ku zuwa takamaiman bukatunku. Kuna iya saita maƙasudai da abubuwan da suka faru don bin sauye-sauye, ƙirƙirar rahotannin al'ada don bincika takamaiman ma'auni, da yin gwajin A/B don haɓaka amfani da fa'ida. Bayan haka, Kuna iya amfani da abubuwan ci-gaba, kamar bin diddigin eCommerce, don samun fahimtar ma'amaloli da aikin tallace-tallace.

Baya ga ma'auni da rahoto, Google Analytics kuma yana ba da kayan aiki masu ƙarfi don nazarin masu sauraro da binciken saye. Kuna iya samun cikakkun bayanai game da bayanin martabar maziyartan ku, da kuma tashoshin saye waɗanda ke haifar da mafi yawan zirga-zirga da jujjuyawar. Wannan yana ba ku damar yanke shawara game da dabarun tallanku da inganta tasirin yakin ku. A takaice, Google Analytics kayan aiki ne mai ƙarfi kuma mai dacewa wanda zai iya taimakawa kasuwancin samun fa'ida mai mahimmanci a cikin gidan yanar gizon su da haɓaka ayyukansu na kan layi.

2. Tarin bayanai a cikin Google Analytics: Yadda ake samu da adana su

Ana aiwatar da tsarin tattara bayanai a cikin Google Analytics ta hanyar alamun sa ido, waɗanda aka ƙara zuwa lambar HTML na gidan yanar gizon ku. Waɗannan alamun suna da alhakin tattara bayanai game da halayen mai amfani akan gidan yanar gizon ku, kamar shafukan da suka ziyarta, lokacin da suke ciyarwa akan kowane shafi, ayyukan da suke ɗauka, da sauran bayanan da suka dace.

Da zarar an tattara bayanai, Google Analytics yana adana su a kan dandalinsa, inda ake sarrafa su kuma a nuna su a cikin rahotannin da za a iya daidaita su. Yana da mahimmanci a lura cewa, don tabbatar da sirrin mai amfani, Google Analytics ya aiwatar da matakan ɓoye bayanan, ta yadda ba a tattara ko adana bayanan sirri da za a iya gane su ba.

Don samun daidai da adana bayanai a cikin Google Analytics, yana da mahimmanci a bi waɗannan matakan:

1. Crear una Asusun Google Analytics: Abu na farko da ya kamata ku yi shine ƙirƙira asusun Google Bincike kuma saita sabon aiki don gidan yanar gizon ku. Wannan zai ba ku damar samun keɓaɓɓen lambar bin diddigi wanda zaku buƙaci aiwatarwa akan rukunin yanar gizonku.

2. Add the tracking tag: Da zarar ka ƙirƙiri asusunka, za ka buƙaci ƙara alamar bin diddigin da Google Analytics ke bayarwa zuwa lambar HTML na duk shafukan yanar gizonku. Wannan alamar wani yanki ne na lambar JavaScript wanda ke da alhakin tattara bayanan da suka dace.

3. Tabbatar da aiwatarwa daidai: Bayan ƙara alamar bin diddigin, yana da kyau a tabbatar idan komai yana aiki daidai. Don yin wannan, zaku iya amfani da fasalin samfoti na Google Analytics ko gudanar da gwaje-gwaje akan gidan yanar gizon ku don tabbatar da cewa ana tattara bayanai daidai.

Da zarar kun bi waɗannan matakan, Google Analytics zai fara tattarawa da adana bayanai daga gidan yanar gizon ku. Za ku iya samun damar wannan bayanan ta hanyar dandalin Google Analytics, inda za ku iya duba cikakkun rahotanni da cikakkun bayanai game da halayen mai amfani a kan rukunin yanar gizon ku.

3. Tsarin Google Analytics: Matsayin Asusun, Kayayyaki da Ra'ayoyi

An tsara tsarin Google Analytics zuwa tsarin asusu, kadarori, da ra'ayoyi. Wannan matsayi yana bawa masu amfani damar sarrafawa da samun damar bayanai cikin inganci.

Na farko, asusun Google Analytics sune babban matakin matsayi kuma suna wakiltar kamfani ko mutum wanda ya mallaki bayanan. A cikin asusu, ana iya ƙirƙirar kadarori da yawa.

Kaddarorin sune inda ake tattara bayanai a cikin Google Analytics. Ana iya samun kaddarori da yawa a cikin asusu, kowanne yana da alaƙa gidan yanar gizo ko takamaiman aikace-aikacen wayar hannu. Ga kowace dukiya, an sanya keɓantaccen lambar bin diddigi wanda dole ne a saka shi cikin gidan yanar gizon ko ƙa'idar don fara tattara bayanai.

A cikin kowace dukiya, ana iya daidaita ra'ayoyi daban-daban. Ra'ayi yana ba ku damar tacewa da raba bayanai ta hanyoyi daban-daban don samun ƙarin cikakkun bayanai. Misali, zaku iya ƙirƙirar ra'ayi wanda ya keɓanta zirga-zirgar cikin gida ko kallon da kawai ke nuna bayanai don takamaiman yanki na yanki. Ana kuma amfani da ra'ayi don saita manufa da bin diddigin juyawa.

A takaice, tsarin Google Analytics ya ƙunshi asusu, kadarori, da ra'ayoyi. Asusu suna wakiltar masu bayanan, kaddarorin sune abubuwan da ake tattara bayanan, kuma ra'ayoyi suna ba ku damar tacewa da rarraba bayanan don samun ƙarin bayanan da suka dace. Ta hanyar fahimtar wannan matsayi, masu amfani za su iya sarrafa yadda ya kamata bayananka da samun ƙarin madaidaicin bincike.

4. Aiwatar da Google Analytics akan gidan yanar gizon: Mahimman matakan da za a bi

Da zarar kun yanke shawarar aiwatar da Google Analytics akan gidan yanar gizonku, akwai wasu mahimman matakan da yakamata ku bi don tabbatar da saitin yayi daidai. A ƙasa akwai matakan da dole ne ku bi don aiwatar da Google Analytics akan gidan yanar gizon ku:

1. Ƙirƙiri asusun Google Analytics: Abu na farko da ya kamata ku yi shi ne ƙirƙiri asusu daga Google Analytics. Don yin wannan, je zuwa shafin yanar gizon Google Analytics kuma danna "Ƙirƙiri asusu". Sa'an nan, bi umarnin don kammala rajista tsari.

2. Saita kadarorin bin diddigin ku: Da zarar kun ƙirƙiri asusu, kuna buƙatar saita kayan sa ido don gidan yanar gizonku. Wannan ya ƙunshi samar da bayanai game da gidan yanar gizon ku, kamar suna da URL. Hakanan zaka iya zaɓar zaɓuɓɓukan bin diddigin da kake son kunnawa, kamar mai amfani, taron, ko bin diddigin ma'amala.

3. Samun lambar bin diddigin: Da zarar kun kafa kayan aikin ku, zaku iya samun lambar bin diddigin Google Analytics. Ana buƙatar ƙara wannan lambar zuwa duk shafukan gidan yanar gizon ku don ba da damar Google Analytics don tattara bayanai kan ayyukan baƙi. Kuna iya kwafa da liƙa lambar a cikin ɓangaren kai ko ƙafa na kowane shafi akan gidan yanar gizon ku. Tabbatar an shigar da lambar daidai don tabbatar da ingantaccen tattara bayanai.

Ta bin waɗannan matakan, zaku iya aiwatar da Google Analytics akan gidan yanar gizon ku yadda ya kamata kuma fara tattara bayanai akan ayyukan baƙo. Ka tuna cewa bin saitunan da ya dace yana da mahimmanci don samun ingantaccen bayani mai amfani game da gidan yanar gizon ku. Jin kyauta don bincika takaddun Google Analytics na hukuma don ƙarin koyo game da ingantattun ayyuka da fasalulluka waɗanda wannan kayan aikin binciken gidan yanar gizon ke bayarwa!

5. Babban fasali na Google Analytics: Traffic, masu sauraro da nazarin hali

Google Analytics shine kayan aiki mai mahimmanci don fahimta da nazarin aikin gidan yanar gizon. Tare da ayyukansa Yin amfani da zirga-zirga, masu sauraro, da nazarin ɗabi'a, zaku iya samun fa'ida mai mahimmanci kan yadda masu amfani ke hulɗa da rukunin yanar gizon ku.

Na farko, nazarin zirga-zirga yana ba ku damar fahimtar inda baƙi ke fitowa da kuma yadda suka isa rukunin yanar gizon ku. Ta Google Analytics, za ku iya ganin wadanne tashoshi na tallace-tallace ke haifar da zirga-zirga, ta hanyar injunan bincike, hanyoyin haɗin waje ko hanyoyin sadarwar zamantakewa. Wannan bayanin zai taimaka muku mayar da hankali kan ƙoƙarin tallan ku da haɓaka dabarun ku don jawo ƙarin ƙwararrun zirga-zirga.

Baya ga nazarin zirga-zirga, Google Analytics kuma yana ba ku damar nazarin masu sauraron ku dalla-dalla. Kuna iya samun bayanan alƙaluma, kamar wurin yanki, jinsi da shekarun masu amfani da ku. Bugu da ƙari, za ku iya gano irin na'urori da masu bincike da suke amfani da su don shiga gidan yanar gizon ku. Wannan yana ba ku faffadan ra'ayi na su waye masu amfani da ku kuma yana taimaka muku daidaita abubuwan ku da ƙwarewar mai amfani gwargwadon buƙatunsu da abubuwan da suke so.

6. Bin-sawu a cikin Google Analytics: Ma'anar da Kanfigareshan

A cikin Google Analytics, bin diddigin juyawa shine babban aiki don auna nasarar burin kasuwancin ku akan gidan yanar gizon ku. Yana ba ku damar waƙa da bincika ayyukan masu amfani waɗanda suka ɗauki takamaiman matakin da kuke ɗauka mai mahimmanci, kamar saye, zazzagewa, ko biyan kuɗi.

Saita bin diddigin juyawa a cikin Google Analytics tsari ne mai sauƙi wanda ke buƙatar ƴan matakai. Da farko, dole ne ku ayyana maƙasudin tubarku, gano ayyukan da kuke son waƙa da aunawa. Na gaba, dole ne ka saita makasudin zuwa asusun Google ɗinka Nazari, samar da cikakkun bayanai kamar suna, URL ɗin makoma, da ƙimar juyawa.

Da zarar an saita burin ku, zaku iya amfani da hanyoyi daban-daban don bin diddigin juzu'i akan gidan yanar gizon ku. Kuna iya amfani da alamun bin diddigi, waɗanda snippets na lamba ne waɗanda kuka saka a cikin shafukan da suka dace na gidan yanar gizonku. Hakanan zaka iya amfani da Google Tag Manager, kayan aiki wanda ke sauƙaƙa sarrafa alamun da waƙa da juyawa ba tare da canza lambar gidan yanar gizon ku ba. Bugu da ƙari, yana da mahimmanci don gwadawa don tabbatar da bin diddigin juyawa yana aiki daidai, ta yin amfani da kayan aikin gwaji da gyara da ake samu a cikin Google Analytics.

7. Yadda ake yin rahotanni na al'ada a cikin Google Analytics: Ma'auni da girma

Ma'auni da girma Su ne mahimman ra'ayoyi guda biyu a cikin Google Analytics waɗanda ke ba mu damar ƙirƙirar rahotanni na keɓaɓɓu gwargwadon bukatunmu. The métricas wakiltar bayanan lambobi waɗanda aka tattara, kamar adadin ziyarori ko ƙimar billa. A daya bangaren kuma, da dimensiones Sifofi ne waɗanda ke bayyana ma'auni, kamar wurin yanki ko tushen zirga-zirga.

Don yin rahotanni na al'ada a cikin Google Analytics, dole ne mu fara shiga dandalin kuma mu shiga cikin asusunmu. Da zarar mun shiga, dole ne mu bi matakai masu zuwa:

1. A cikin babban Google Analytics panel, zaɓi ra'ayi na rahoto da kake son yin aiki a kai.
2. A gefen hagu na gefen hagu, danna "Personalization" sannan kuma "Rahotanni na Musamman."
3. Na gaba, danna maɓallin "Sabuwar Rahoton Custom" kuma zaɓi nau'in rahoton da kake son ƙirƙirar: mai bincike, tebur ko jadawali.
4. Bayan zaɓar nau'in rahoton, dole ne mu saita métricas y dimensiones da muke son hadawa. Za mu iya ƙara ma'auni da girma dabam dabam don samun ƙarin cikakken bincike.
5. Da zarar an daidaita ma'auni da ma'auni, za mu iya amfani da tacewa da sassa don ƙara inganta rahotanninmu.
6. A ƙarshe, dole ne mu adana rahoton da aka keɓe domin mu iya tuntuɓar shi a nan gaba.

Yin rahotanni na al'ada a cikin Google Analytics yana ba mu damar samun takamaiman bayanai masu dacewa don kasuwancinmu. Tare da waɗannan rahotanni, za mu iya yin nazarin ayyukan kamfen ɗinmu na talla, gano yanayin halayen masu amfani da mu, da kuma yanke shawara mai zurfi don inganta sakamakonmu. Bi waɗannan matakan don samun mafi yawan ma'auni da girma na Google Analytics da samun bayanai masu mahimmanci don kasuwancin ku.

8. Nau'in rahotanni a cikin Google Analytics: Bayani, ainihin lokaci, saye da ƙari

Rahotanni a cikin Google Analytics suna ba ku cikakken ra'ayi na yadda masu amfani ke hulɗa da gidan yanar gizon ku. A cikin wannan sashe, za mu bincika nau'ikan rahotanni daban-daban da ake samu a cikin Google Analytics da kuma yadda za su iya taimaka muku samun bayanan da suka dace game da ayyukan rukunin yanar gizon ku.

Rahoton bayyani yana ɗaya daga cikin rahotannin da aka fi amfani da su a cikin Google Analytics. Wannan rahoton yana ba ku cikakken hoto na ma'aunin ma'aunin gidan yanar gizon ku, kamar adadin baƙi, ra'ayoyin shafi, da ƙimar billa. Tare da wannan bayanin, zaku iya kimanta aikin rukunin yanar gizonku da sauri da gano wuraren da za a inganta.

Rahoton na ainihi yana ba ku damar saka idanu kan zirga-zirgar lokaci a kan gidan yanar gizon ku. Kuna iya ganin yawan masu amfani a halin yanzu akan rukunin yanar gizonku, shafukan da suke ziyarta, da tushen zirga-zirgar su. Wannan bayanin yana da amfani idan kuna gudanar da kamfen ɗin tallace-tallace na ainihi ko kuma idan kuna son kimanta tasirin canji nan take akan gidan yanar gizon ku.

Rahoton saye yana ba ku bayani game da yadda masu amfani ke isa gidan yanar gizon ku. Kuna iya ganin tashoshi na tallace-tallace ke haifar da zirga-zirga, kamar binciken kwayoyin halitta, kafofin sada zumunta ko kamfen imel. Bugu da ƙari, za ku iya samun cikakkun bayanai kan mahimman kalmomin da masu amfani ke amfani da su don nemo rukunin yanar gizonku da tasirin kamfen ɗin ku.

A takaice dai, rahotanni a cikin Google Analytics kayan aiki ne masu kima don sa ido kan ayyukan gidan yanar gizon ku. Daga rahoton bayyani zuwa rahoton saye, waɗannan rahotanni suna ba ku cikakken bayani kan zirga-zirga, halayen mai amfani, da tasirin dabarun tallanku. Yi amfani da waɗannan rahotannin don yanke shawara mai fa'ida da haɓaka ƙwarewar mai amfani akan gidan yanar gizon ku.

9. Yadda ake fahimta da nazarin rahotanni a cikin Google Analytics: Fassarar bayanai

Lokacin amfani da Google Analytics, yana da mahimmanci don sanin yadda ake fahimta da bincika rahotannin da aka samar don samun bayanai masu mahimmanci game da halayen mai amfani akan gidan yanar gizon mu. Fassara bayanan daidai zai taimaka mana gano wuraren da za mu inganta, yanke shawara da kuma inganta dabarun mu na dijital.

Don farawa, yana da mahimmanci don sanin kanku da manyan rahotannin Google Analytics, kamar Rahoton Masu Sauraro, Rahoton Saye, da Rahoton Halaye. Waɗannan rahotanni suna ba da cikakkun bayanai game da zirga-zirgar yanar gizo, hanyoyin zirga-zirga, aikin shafi, da ƙari mai yawa.

Bugu da ƙari, yana da mahimmanci a kula da ma'aunin ma'aunin mahimmanci da aka samo a cikin waɗannan rahotanni, kamar adadin ziyarori, ƙimar billa, matsakaicin lokacin zaman, da ƙimar juyawa. Waɗannan ma'auni suna ba mu bayyani kan ayyukan rukunin yanar gizon mu kuma suna taimaka mana kimanta ingancin dabarun tallan dijital ɗin mu.

10. Babban Fasalolin Google Analytics: Target, Maɓallin Juyawa, da Haɗawa

A cikin Google Analytics, akwai abubuwan ci gaba waɗanda ke ba mu damar samun ƙarin cikakkun bayanai da ma'ana game da halayen mai amfani akan gidan yanar gizon mu. Waɗannan fasalulluka sun mamaye mahimman fage guda uku: rarrabuwa, maɓuɓɓuka, da sifa.

Rarraba yana ba mu damar raba masu amfani da mu zuwa ƙanana, ƙayyadaddun ƙungiyoyi, waɗanda ke taimaka mana mu fahimci halayensu da kuma yanke shawara mai zurfi. Za mu iya amfani da sigogi daban-daban don raba masu amfani da mu, kamar wurin yanki, nau'in na'urar da aka yi amfani da ita, tashar saye, da sauransu. Wannan aikin yana taimaka mana gano abubuwan da ke faruwa da halayen ɗabi'a a cikin takamaiman ƙungiyoyi, yana ba mu damar daidaita dabarun tallanmu da haɓaka sakamakonmu.

Mazugi na jujjuyawar yana ba mu damar bin diddigin tafiyar da masu amfani ke yi daga lokacin da suka isa gidan yanar gizon mu har sai sun kammala aikin da ake so, kamar saye ko ƙaddamar da fom. Za mu iya ƙirƙirar mazugi na al'ada don maƙasudai daban-daban da kuma nazarin ma'auni masu mahimmanci a kowane mataki na tsarin juyawa. Wannan yana ba mu damar gano wuraren da za a iya ingantawa da haɓaka ƙwarewar mai amfani don ƙara ƙimar juyawa. Bugu da ƙari, za mu iya amfani da kayan aikin kamar bincike na mazurari don gano takamaiman wuraren da ba a so da kuma ɗaukar matakai don rage ƙima.

11. Haɗuwa da Google Analytics tare da wasu kayan aikin: Amfani da yuwuwar

Haɗa Google Analytics tare da wasu kayan aikin yana ba da fa'idodi da yawa da dama ga masu kasuwa da masu gidan yanar gizo. Ta hanyar haɗa Google Analytics tare da wasu kayan aikin, kamar Tallace-tallacen Google, AdSense ko Google Tag Manager, za ku iya samun ƙarin cikakkun bayanai da cikakkun bayanai game da ayyukan gidan yanar gizon da tasirin tallan tallace-tallace.

Ɗaya daga cikin manyan fa'idodin haɗa Google Analytics tare da wasu kayan aikin shine ikon bin diddigin juzu'i mai zurfi. Misali, ta hanyar haɗa Google Analytics tare da Tallace-tallacen Google, ana iya shigo da bayanai akan sauye-sauye da tallace-tallace kai tsaye zuwa dandalin talla. Wannan yana ba da damar inganta ingantaccen yaƙin neman zaɓe da ingantaccen rabon albarkatu.

Wani mahimmin fa'ida shine ikon samar da rahotanni na al'ada ta hanyar haɗin gwiwar Google Analytics tare da sauran kayan aikin. Tare da wannan aikin, masu kasuwa za su iya samun damar yin amfani da ma'auni na al'ada da sassan ci gaba, suna ba su damar samun cikakken ra'ayi game da halayyar mai amfani da kuma kimanta tasiri na dabarun tallan da aka aiwatar. Bugu da ƙari, haɗa Google Analytics tare da Google Tag Manager yana sauƙaƙa tsarin ƙaddamarwa da bin diddigin alamun shafi akan gidan yanar gizon ku, yana sauƙaƙa nazarin bayanai da samun fa'ida mai mahimmanci.

12. Kafa Maƙasudai a cikin Google Analytics: Bibiyar Nasarar Kasuwanci

Ƙirƙirar manufa a cikin Google Analytics yana da mahimmanci don bin diddigin da auna nasarorin kasuwanci. Waɗannan manufofi sune mahimman ayyuka da baƙi ke ɗauka akan gidan yanar gizon da muke son yin rikodin da tantancewa. Da ke ƙasa akwai tsari mataki-mataki Don saita manufa a cikin Google Analytics:

1. Shiga cikin asusun Google Analytics kuma zaɓi kayan gidan yanar gizon wanda kuke son saita manufa.
2. A kan shafin Admin, danna "Goals" a cikin ginshiƙin Duba don kadarorin ku.
3. Danna maɓallin "+ Sabon burin". don ƙirƙirar sabuwar manufa.
4. Zaɓi nau'in burin da kake son saitawa. Google Analytics yana ba da nau'ikan maƙasudi da yawa, kamar makoma, tsawon lokaci, shafuka a kowane zama, da taron.
5. Bayar da takamaiman bayanai don burin ku, kamar URL ɗin makoma, tsawon lokaci, ko mafi ƙarancin shafuka a kowane zama.
6. Zaɓi don sanya ƙimar kuɗi ga burin ku idan kuna son auna aikin kuɗi.
7. Saita hanyar juyawa (na zaɓi) idan kuna son bin matakan da baƙi suka ɗauka kafin cimma burin.
8. Danna "Ajiye" don gama saita manufa.

Tare da wannan saitin burin a cikin Google Analytics, zaku iya bin diddigin da auna aikin gidan yanar gizon ku akan matakan kasuwanci da kuke so. Ka tuna da yin bitar rahotanni akai-akai da ƙididdiga masu alaƙa da burin ku don samun fa'ida mai mahimmanci game da nasarar dabarun ku da yin gyare-gyare idan ya cancanta.

Bugu da ƙari, zaku iya amfani da fa'idodin Google Analytics na ci gaba, kamar ma'auni na al'ada da ɓangarori, don samun ƙarin cikakken ra'ayi na burin kasuwancin ku da nasarorin da kuka samu. Waɗannan kayan aikin suna ba ku damar tacewa da bincika bayanai bisa ga takamaiman buƙatunku, waɗanda za su taimaka muku samun ƙarin ingantattun bayanai masu dacewa don yanke shawarwari masu mahimmanci a cikin kamfanin ku.

13. Google Analytics don eCommerce: Key Metrics and Performance Analysis

Amfani da Google Analytics yana da mahimmanci don auna aiki da ma'aunin ma'auni na kasuwancin e-commerce. Waɗannan ma'auni suna ba da bayanai masu mahimmanci game da halayen mai amfani, canzawa, hanyoyin zirga-zirga, da aikin gidan yanar gizon gabaɗaya. A cikin wannan labarin, za mu koyi yadda ake amfani da Google Analytics don bin waɗannan ma'auni da kuma nazarin ayyukan kasuwancin e-commerce.

1. Saitin Google Analytics: Abu na farko da kuke buƙatar yi shine ƙirƙirar asusun Google Analytics kuma ku haɗa shi zuwa gidan yanar gizon ku na e-commerce. Da zarar kun yi wannan, kuna buƙatar saita burin juyawa, wanda zai ba ku damar bin diddigin ma'amaloli, kudaden shiga, da sauran ma'auni masu alaƙa da tallace-tallace. Bugu da ƙari, yana da mahimmanci a saita madaidaitan tacewa don keɓance ayyukan ku da samun ƙarin ingantattun bayanai. Tuna don kunna ingantaccen zaɓin kasuwancin e-commerce a cikin asusun ku don samun ƙarin cikakkun bayanai game da ayyukan samfuran ku.

2. Key eCommerce Metrics: Google Analytics yana ba da adadin ma'auni na musamman ga eCommerce. Waɗannan sun haɗa da adadin ma'amaloli, matsakaicin ƙimar oda, ƙimar juyi, ƙimar rayuwar abokin ciniki, da watsi da cart. Waɗannan ma'auni za su taimaka muku fahimtar halayen siyan masu amfani da ku da gano wuraren haɓakawa.. Yi amfani da rahotanni na al'ada don raba bayanan ku gwargwadon girma daban-daban, kamar asalin tallace-tallace, nau'in samfur, ko halayen mai amfani.

3. Binciken Ayyuka: Da zarar kun kafa asusun kuma ku yi nazarin ma'auni masu mahimmanci, yana da mahimmanci don yin nazarin aikin mai zurfi. Yi amfani da rahotannin mazurari don gano wuraren zafi a cikin tsarin siye da yin haɓaka don ƙara yawan juzu'i. Bugu da ƙari, bin diddigin kamfen ɗin tallace-tallace don sanin waɗanne tashoshi ne ke samar da mafi yawan tallace-tallace da kuma yadda za ku iya inganta dabarun sayan abokin ciniki. Ka tuna cewa bayanin da Google Analytics ya bayar yana da mahimmanci don yanke shawarar yanke shawara game da ingantawa da haɓaka kasuwancin ku na e-commerce..

14. Mafi kyawun ayyuka don amfani da Google Analytics: Ingantawa da yin yanke shawara mai fa'ida

Haɓaka amfani da Google Analytics yana da mahimmanci don samun bayanai masu mahimmanci game da aikin gidan yanar gizon ku da kuma yanke shawarar da aka sani. Anan akwai mafi kyawun ayyuka don taimaka muku samun mafi kyawun wannan kayan aiki mai ƙarfi:

1. Kafa maƙasudai da matsuguni: Tsara bayyanannun manufa yana da mahimmanci don auna nasarar gidan yanar gizon ku. Yi amfani da fasalin maƙasudin Google Analytics don bin diddigin canje-canje, kamar sa hannu ko sayayya. Bugu da ƙari, saita maɓuɓɓugan juyawa don fahimtar tafiyar mai amfani da gano yuwuwar maƙarƙashiya.

2. Yi amfani da tacewa da sassa: Tace suna ba ku damar keɓance zirga-zirgar da ba'a so daga rahotannin ku, kamar ayyukanku ko spam. Kuna iya tace ta adireshin IP, sunan mai masauki ko wasu sharudda. Bugu da ƙari, ɓangarori suna taimaka muku yin nazarin takamaiman ɓangarori na bayanai, kamar halayen masu amfani waɗanda suka isa ta kamfen ɗin talla ko waɗanda ke amfani da na'urorin hannu.

3. Yi nazarin lokacin lodi: Gidan yanar gizon jinkirin yana iya yin mummunan tasiri ga ƙwarewar mai amfani da aikin gaba ɗaya. Yi amfani da sashin Saurin Yanar Gizo na Google Analytics don gano shafuka masu jinkirin da neman dama don ingantawa, kamar inganta hotuna, rage girman fayil, ko ba da damar matsawa GZIP. Lokacin lodawa mai sauri yana inganta riƙe mai amfani da martabar injin bincike.

A takaice, Google Analytics shine kayan aiki mai mahimmanci don nazarin ayyuka da halayen masu amfani akan gidan yanar gizon. Ta hanyar fa'idodin fasali da ma'auni, masu kasuwa za su iya samun fa'ida mai mahimmanci game da tasirin dabarun su na kan layi da kuma yanke shawara mai fa'ida don inganta kasancewarsu ta kan layi. Daga bin diddigin zirga-zirga da jujjuyawar zuwa cikakkun bayanan masu sauraro da kuma amfani da mazurari, Google Analytics yana ba da cikakkiyar ra'ayi dalla-dalla na yadda masu amfani ke hulɗa da gidan yanar gizo. Tare da ilhamar saƙon sa da ikon samar da rahotanni na al'ada, wannan dandamali shine kayan aiki dole ne don kowane kasuwancin kan layi. Ko kuna neman haɓaka zirga-zirga, haɓaka ƙimar canji, ko fahimtar halayen masu sauraron ku, Google Analytics yana ba ku bayanan da kuke buƙata don ɗaukar ingantaccen aiki da haɓaka dabarun dijital ku. A takaice, fara amfani da ikon Google Analytics kuma ku sarrafa nasarar ku ta kan layi!