Lokacin da yazo ga ingantawa injunan bincike (SEO), yana da sauƙi a mai da hankali ga Google kawai. Koyaya, yayin da babu shakka Google yana ɗaya daga cikin shahararrun injunan bincike, ba shine kaɗai ba. Injin bincike daban-daban suna da ƙididdiga daban-daban, fa'idodi da rashin amfani, don haka lokacin inganta gidan yanar gizon ku, ba kwa son rasa mahimman rabon kasuwa.
A cikin wannan labarin, za ku sami cikakken jerin manyan injunan bincike na intanet, ribobi da fursunoni, kuma za mu bincika idan da gaske Google ne ya fi shahara.
Sanin injunan bincike da aka fi amfani da su
Amfani da kayan aikin mu Yanayin Yanayi, Mun ƙirƙiri jerin manyan injunan bincike guda goma a yau kuma mun bincika shahararsu. An tsara lissafin ƙarshe ta hanyar rabon jimlar ziyarar injin bincike da aka yi rikodin a Amurka. Waɗannan su ne sakamakon:
- Google - 75,71% kasuwar kasuwa
- Amazon – 11,27%
- Yahoo! – 7,24%
- Bing – 3,32%
- DuckDuckGo – 1,32%
- AOL - 0,89%
- Baidu – 0,15%
- Ask.com - 0,06%
- Yandex – 0,04%
- Ecosia - 0,04%
Ba abin mamaki bane ganin Google da Amazon suna jagorantar jerin, tare da Yahoo! da Bing a saman biyar. Sunaye ne masu sauƙin gane su a fagen intanet. Injin kamar DuckDuckGo, Ecosia, Baidu da Yandex sun yi ƙasa da ƙasa saboda dalilai daban-daban waɗanda za mu tattauna daga baya.
Manyan injunan bincike a kasuwanni daban-daban
Bari mu kalli wane injunan bincike ne suka mamaye takamaiman kasuwanni. Dangane da bayanan Market Explorer, waɗannan sune ƙasashen da ke da mafi girman rabon ingin bincike:
- Amurka – 36,11%
- Indiya – 6,64%
- Koriya ta Kudu – 4,6%
- Ƙasar Ingila – 3,87%
Rushe manyan injunan bincike a Indiya, Koriya ta Kudu da Ingila, mun ga cewa Google ya ci gaba da kasancewa a matsayi mafi girma a duk kasuwanni, yayin da Yahoo! kuma Amazon na fafatawa a matsayi na biyu da na uku.
Game da niche search injuna kamar Baidu a China, Yandex a Rasha kuma Ecosia wanda ya fara a Jamus, mun lura da cewa:
- Baidu yana da kashi 56,26% a China, sai Google na biye da kashi 30,91%.
- Yandex ya mamaye Rasha da kashi 96,12% mai ban sha'awa, wanda ya bar Google a matsayi na biyu da kawai 3,4%.
- A Jamus, Google yana kan gaba da kashi 90,54%, yayin da Ecosia ke matsayi na bakwai da matsakaicin kashi 0,70%.
Bisa ga wannan bayanan, yana da kyau a ɗauka cewa Google shine zaɓin da ya dace don gidan yanar gizonku, ba tare da la'akari da kasuwa ba, sai dai watakila China. Kuma idan kuna son kai hari kan kasuwar Rasha, ba za ku iya yin watsi da Yandex ba.
Shahararrun injunan bincike akan hanyoyin sadarwar zamantakewa
Amma menene game da yawan jama'a? Waɗannan su ne manyan injunan bincike bisa ga yawan mabiya akan Twitter:
- Google – Miliyan 25
- Amazon – Miliyan 4,2
- DuckDuckGo – Miliyan 2
- Yahoo! - miliyan 1,4
- Bing - 645.000
Kamar yadda aka zata, Google da Amazon suna ci gaba da jagoranci. Koyaya, DuckDuckGo ya zarce Yahoo! kamar Bing, haɓaka wurare biyu a cikin matsayi ta hanyar rabon kasuwa. Wannan na iya nuna bambancin alƙaluma tsakanin masu amfani da injin bincike gabaɗaya da masu amfani masu aiki akan Twitter.
Abũbuwan amfãni da rashin amfani na manyan injunan bincike
Bari mu dubi ribobi da fursunoni na wasu manyan injunan bincike don ƙarin fahimtar bambance-bambancen rabon kasuwa da shaharar.
Fa'idodi:
- Girman da bai dace da su ba, tare da kashi 87,86% na kasuwa kamar na Yuni 2021.
- Ƙarin fasalulluka na kyauta kamar Google Maps, Littattafai da Malamai.
- Haɗin kai mara kyau tare da wasu asusun Google (Analytics, Gmail, YouTube, da sauransu).
Rashin amfani:
- Yana sayar da bayanan mai amfani ga wasu na uku.
- Yana tattara bayanan imel don nuna tallace-tallace masu dacewa ga masu amfani.
DuckDuckGo
Fa'idodi:
- Keɓantawa: Baya waƙa, tattarawa ko adana bayanan mai amfani.
- Haɓaka cikin sauri, yana kaiwa miliyan 102 bincike kullum a cikin Janairu 2021.
- Bayyana gaskiya a cikin sakamakon bincike ba tare da rarrabuwa ko keɓancewa ba.
- Sauƙaƙan keɓancewa tare da gungurawa mara iyaka.
Rashin amfani:
- Rashin tallace-tallace da keɓaɓɓen sakamako saboda manufofin keɓantawa.
- Ba shi da ƙarin ƙarin fasali da Google ke bayarwa.
Yahoo!
Fa'idodi:
- Injin bincike na huɗu don masu amfani da tebur a duk duniya.
- Mu'amala tare da abubuwan da ke faruwa, labarai, yanayi da wasanni akan shafin gida.
- Bincike na musamman, kamar girke-girke lokacin neman nau'ikan abinci.
Rashin amfani:
- Bing yana ƙarfafa shi, wanda zai iya haifar da ƙetare cikin sakamako.
- Yawan tallace-tallace a shafin gida da sakamakon bincike.
- Yana sayar da bayanan mai amfani ga wasu kamfanoni, kamar Google.
- Ƙaƙƙarfan keɓancewa wanda zai iya zama hargitsi ga wasu masu amfani.
Ecosia
Fa'idodi:
- Injin bincike na agaji mai zaman kansa wanda ke tallafawa abubuwan muhalli.
- Mafi kyawun makin Trustpilot fiye da Google, yana nuna tushen mai amfani mai aminci.
- Bayyanar kudi tare da rahotannin jama'a na wata-wata.
- Ba ya sayar da bayanai ga masu talla kuma yana ba ku damar kashe sa ido da keɓancewa.
- Bayyanawa da sauƙin kewaya keɓancewa tare da hanyoyin haɗi masu sauri zuwa shafuka daban-daban.
Rashin amfani:
- Sakamakon bincike baya dacewa da tambayar.
- Yawancin tallan da ba su da mahimmanci saboda tsoffin saitunan keɓantawa.
Bing
Fa'idodi:
- Shirin lada wanda ke tara maki don kowane bincike don fansar katunan kyauta.
- Binciken hoto na ci gaba tare da abubuwan da suka dace da aikin bincike na gani.
- Ayyukan bincike na kiɗa na musamman tare da bidiyo, waƙoƙi da bayanan tarihin rayuwa.
Rashin amfani:
- Yana bin ayyuka kuma yana sayar da bayanai ga masu talla, wanda zai iya hana wasu masu amfani.
- Ƙwararren masarrafa saboda yawan bayanan da aka nuna akan shafin gida.
- Rashin binciken murya, ƙirƙirar matsalolin isa ga masu amfani da nakasa.
Kula da aikin ku a cikin manyan injunan bincike
Bayan nazarin fa'idodi da rashin amfani na manyan injunan bincike, zamu iya kammala hakan Google Ya fi kyau saboda dalilai da yawa:
- Babban rabon ziyara a Amurka, United Kingdom, Ostiraliya, Indiya, Rasha da Jamus.
- 19,3 ƙarin mabiya miliyan 2021 akan Twitter fiye da abokin hamayyarsa (Amazon) har zuwa Satumba XNUMX.
- Kashi na biyu mafi girma na ziyarar a kasar Sin da matsayi na biyu a kan Trustpilot bayan Ecosia.
Don haka, saka idanu akan matsayin ku a cikin daular Google yana da mahimmanci. Kuna iya amfani da kayan aikin mu Binciken Matsayi don bin diddigin aikin keyword ɗinku, ganuwa, haɓakawa da raguwa. Hakanan zaka iya amfani da kayan aiki Binciken Halitta don gano ayyukan masu fafatawa a Google, gano mafi kyawun kalmomin su kuma kwatanta matsayinku da su.
Tabbatar cewa kun inganta don Google, amma kada ku raina ikon Amazon idan kuna aiki a cikin kasuwancin e-commerce. Idan kasuwar ku ta China ce, ku kula da Baidu da kulawa iri ɗaya da Google. Kuma amfani Yanayin Yanayi don ci gaba da sa ido a kan waɗancan ƴan wasan niche da yiwuwar fafatawa a gaba. Kodayake Google ana ɗaukarsa a matsayin jagorar ingin bincike, kar a rasa damar zirga-zirga akan sauran injunan!
Ni Sebastián Vidal, injiniyan kwamfuta mai sha'awar fasaha da DIY. Bugu da ƙari, ni ne mahaliccin tecnobits.com, inda nake raba koyaswar don sa fasaha ta fi dacewa da fahimtar kowa ga kowa.