Logotype, Isotype, Imagotype a me Isologo: He aha lākou?
I ke ao nei I ka wā e pili ana i ka hoʻolālā kiʻi a me ka hoʻolaha, he mea nui e ʻike i nā ʻokoʻa ma waena o nā huaʻōlelo like ʻole i hoʻohana mau ʻia i ka wā e kamaʻilio ai e pili ana i ke kiʻi o kahi brand a ʻoihana paha. Ma kēia ʻatikala, e wehewehe mākou i ke ʻano o ka logo, isotype, imagotype a me isologo.
Logo
ʻO ka logo ka hōʻike kiʻi o ka inoa o kahi ʻoihana a i ʻole ka brand, me kahi kiʻi kikoʻī a me ka hoʻolālā. ʻO ka logo ka mea maʻamau i ʻike ʻia o ke kiʻi hui o kahi hui, ʻoiai ka mea i hoʻohana ʻia i nā mea hoʻolaha a me nā mea kamaʻilio o ka brand.
Isotype
ʻO ka isotype kahi hōʻike kiʻi o ka brand i hoʻohana ʻole i ka inoa ʻoihana. ʻO ia, he hōʻailona ia i hoʻohana ʻia e ʻike i ka ʻoihana me ka ʻole e hoʻohana i kona inoa. ʻO nā hiʻohiʻona o nā isotypes kaulana ka ʻaeto o ka brand kaʻa Italia ʻo Alfa Romeo a i ʻole ka ʻāpala o Apple.
Imypeype
Hoʻohui ka imagotype i ka logo a me ka isotype ma ke kiʻi hoʻokahi hoʻokahi wale nō e hōʻike ana i ka hui. I kēia hihia, hui pū ka isotype a me ka logo e hana he kiʻi nani a poina. ʻO kahi hiʻohiʻona o kahi imagotype ka Nike "swoosh."
ʻO Isologo
ʻO ka isologo ka hui pū ʻana o kahi isotype a me kahi logo, akā hiki ke hoʻohana ʻia nā mea ʻelua. ʻO ia hoʻi, loaʻa i ka isologo kahi isotype a me kahi logo kūʻokoʻa kekahi i kekahi. ʻO kahi hiʻohiʻona o kahi isologue ʻo ia ka brand Starbucks coffee brand.
Hopena
I ka hōʻuluʻulu ʻana, ʻo ka logo, isotype, imagotype a me isologo nā mea koʻikoʻi i loko o ke kiʻi hui o kahi hui a i ʻole hōʻailona. He mea nui e ʻike i nā ʻokoʻa ma waena o lākou i hiki ke hoʻohana iā lākou me ka maikaʻi ma ka hoʻolaha hōʻailona a me ke kamaʻilio.
Nā Kuhikuhi
- https://www.crowdspring.com/blog/logo-design-logotype-isotype-or-isologo-whats-the-difference/
- https://brandcenter.es/tips/diferencia-logotipo-isotipo-isologotipo-e-imagotipo/
- https://publiensayos.com/que-es-un-logo-tipos-de-logotipos/
Mai poina he mea koʻikoʻi ke kiʻi hui o kahi ʻoihana no kona holomua. ma ka mākeke.
ʻO wau ʻo Sebastián Vidal, he ʻenekinia kamepiula makemake nui i ka ʻenehana a me DIY. Eia kekahi, ʻo wau ka mea nāna i hana tecnobits.com, kahi aʻu e kaʻana like ai i nā kumu aʻo e hoʻomaʻamaʻa a hoʻomaopopo ʻia ka ʻenehana i nā mea a pau.